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USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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T. G. Masaryk's Accentuation of the Social Question in second half of the 19th century
Kozák, Vratislav ; Havelka, Miloš (advisor) ; Nešpor, Zdeněk (referee) ; Kubátová, Helena (referee)
Tomáš Garrigue Masaryk of the 20th century is a person whose characterization and classification in the society of the time is generally agreed upon among scholars. Masaryk of the 19th century, however, is a very different case. To this day, there is still no consensus among scholars as to how exactly to classify Masaryk, which many simplify by arguing that Masaryk himself was indecisive in this regard, devoting himself to many things at once but not always fully. The central issue of the second half of the 19th century was undoubtedly the social question, which is also difficult for many to grasp, since it can be viewed in either a very specific or a very general way. With this in mind, in my thesis I not only focus on Masaryk's view of the social question of the time, but I come up with the hypothesis that it is the social question and its principle of equality that is the central motive of the person of Tomáš Garrigue Masaryk in the 19th century. I propose a functional Masarykian model for solving the social issues of the time, which is based on the aforementioned concept of equality, but in several interrelated yet sufficiently independent areas, such as religion, politics, nationalism, society and education. I subsequently verify the location of these individual aspects within my Masarykian...
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USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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ODEON publisher - gateway to the world literature
Kozák, Vratislav ; Hlaváček, Jiří (advisor) ; Krátká, Lenka (referee)
The aim of essay is to analyze ordinary day in the Odeon publishing house during so called normalization period, based on oral history interviews with various Odeon employees and their comparison with accesible sources or other references. The method of oral history was used during the research. Odeon publisher was very important publishing house for our cultural development with it's focus on foreign literature translations in his days. The essay is separated in divided into two big parts. The first part adresses the publishing process and all related activities. The second part is focused on political influence on publisher in predetermined period. Emphasis has been put on authorization, censorship and other topics. Key words: Odeon publisher - normalization - oral history - censorship - the publication ban.
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