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Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
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The Netflix phenomenon and it's impact on the audience behavior
Doležal, Aleš ; Štoll, Martin (advisor) ; Jirků, Jan (referee)
The text of this diploma thesis called "Video on Demand Phenomenon and the Czech Viewer" describes the current situation in the world of the VOD services. It characterizes all the main elements of VOD and related business and viewer behavior and lifestyle resulting from those characteristics. The work also attempts to briefly describe all the main VOD services on the Czech market with regard to their history, current state and deals they offer to the viewer. The bulk of this work is, however, focused on the survey conducted amongst 140 people aged 19 - 26 and presenting its results. The survey finds that majority of those people prefer binge-watching over linear TV, which leads to very uneven TV watching habits and changes in lifestyle. According to the survey, it also appears that paid VOD is currently almost as popular as cable and satellite TV, but majority of people still don't want to pay for more than one service, which means that more than three quarters of them use internet piracy to get access to the desired content.
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Media Discourse Analysis of rigt-wing weblog Altermedia.info
Bártová, Kateřina ; Jirků, Jan (advisor) ; Křeček, Jan (referee)
The thesis called Qualitative Analysis of Media Discourse of the Far-right Blog cz.altermedia.info deals with the discourse analysis of the Czech version of an international project Altermedia.info. Discourse analysis aims at differences between the discourse of the founding editor and the current one and analyses the neo-fascist nature of the blog. The theoretical framework of the analysis is based on the postmarxist theory of discourse introduced by Ernesto Laclau and Chantal Mouffe. The theoretical part of the thesis summarizes the findings of researchers who are engaged in discourse analysis (structuralism, poststructuralism, Michel Foucault, Louis Althusser, Norman Fairclough, Teun van Dijk). The thesis also examines how specific meaning is constructed within the nationalist discourse of Altermedia and to what extent a new team of authors contributed to the change of discourse. The analysis identifies the main nodal points, which are involved in the construction of discourse, and examines the antagonistic processes within the two different editors. Discursive analysis reveals particular inclination of the current discourse of Altermedia for the neo-Nazi ideology, and thus indicates the fundamental antagonism between the founding editors and current one.
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External customer magazines alias on-board magazines of carriers in the Czech Republic
Kestřánková, Iva ; Jirků, Jan (advisor) ; Wolák, Radim (referee)
The Master's thesis focuses on the current on-board magazines of carriers operating in the Czech Republic. On-board magazines, ranking among the customer magazines are set in the context of marketing and media communication and subsequently defined on the basis of distinctive content and formal characteristics and communication objectives. There are seven current on-board magazines analyzed within the thesis (Review, Travel Service Magazine, ČD pro vás, Žlutý, LEO Express, Leopold and Můj vláček). Methodological background of this thesis is the qualitative content analysis, specifically two partial research methods: description and comparison. It evaluated thematic structure of each journal, graphic design and linguistic level, the historical development and the distribution method. Part of the analysis is also focused on blending of advertising and editorial content, which were investigated through framing analysis. The results of the qualitative analysis were verified by questionnaire survey.
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Social use of internet communication in the local environment of a small town
Vejříková, Jana ; Reifová, Irena (advisor) ; Jirků, Jan (referee)
Diploma thesis "Social Use of Internet Communication in the Local Environment of a Small Town" deals with the social aspects of the internet use within the local everyday life of the inhabitants of a small Czech town. In the theoretical part, it especially focuses on the characteristics of the internet as a communication media and new technology, it tries to find the relationship between the virtual and real world, it deals with domestication of the internet and everyday life in cyberspace, and also with the field of ethnography and its history. Furthermore, the diploma thesis aims, in separated chapters, at the concept of audiences in historical context, their typology, activities and social use of media. The problems of globalization and internet literacy were also included. The practical section was dedicated to a research based on observation and semi-structured interviews which set a goal of revealing the specifics of the internet use in the local environment of a small town.
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The media image of Prague underground in the contemporary press 1974-1990
Trojanová, Monika ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Bachelor thesis "The media image of Prague underground in the contemporary press during the period 1974-1990" deals with presenting underground railway by daily press during the normalization and shortly after the velvet revolution in 1989. The author have chosen Lidová demokracie, Mladá fronta, Rudé právo a Večerní Praha as the sources. The thesis is focused on years 1974, 1978 and 1985 - during these years the underground line C, A and B were opened - and 1990, when the line A was prolonged. The thesis also describes the history of the underground in Czechoslovakia and interprets the contemporary and political context.
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The creation of the image of the race to the Moon in Wings of the Motherland and Aviation+Cosmonautics between 1961 and 1972
Čermák, Ondřej ; Cihlářová, Gabriela (advisor) ; Jirků, Jan (referee)
Bachelor thesis "The Creation of the Image of the Race to the Moon in Wings of the Motherland and Aviation + Cosmonautics between 1961 and 1972" deals with the development of the Moonrace between United States of America and their rival Soviet Union as it is described on the pages of the above-mentioned periodicals. These periodicals mostly contain topics that can be characterized as popular scientific or even purely scientific. In their early years they were generally oriented upon aviation and parachuting. During the 1960s as the public interest for space was growing the periodicals adopted astronautics into its range of topics as well. This paper tries to reveal if the mediation of the Moonrace topic somehow twisted its general image for the sake of USA or Soviet Union. At the same level it aims to tell what were the reasons behind and how much space did the Moonrace and its development occupy on the pages of these periodicals. This paper methodically analyzes the contents of each periodical that is tied to the topic of Moonrace. Afterwards it carries out comparisons and generalizations based on the results of the previous analysis. Equally there is performed a quantitative content analysis of the articles on astronautic and space in general to get objective data. The analysis is based on the...
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History of Czech railway press after 1989
Suchomel, Jiří ; Köpplová, Barbara (advisor) ; Jirků, Jan (referee)
Bachelor thesis "The History of Czech Railway Press after 1989" provides a comprehensive picture of the Czech media landscape formed by the railway press. The development of the railway press reflects not only the changes in the industry but also the changes in the Czech society as a whole. For this purpose, the text also mentions the period before 1989 in order to set the modern history in its historical context. The thesis points out the continuity across publications and divides them into several categories. The thesis also explores the level of editorial independence of the researched periodicals. In this respect, the text is rather an overview -- a mix of compilation and comparison that reveals a potential for further study in a more analytical way. Despite the railway being a relatively specific environment the presented concepts can be applied in other fields.
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Ethical Codes in the present Czech media system
Horáčková, Anna ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
Master's Thesis focuses on current position of ethics in the Czech media. The main subject is the code of ethics (or code of conduct). The first part of the thesis offers a theoretical background of the topic. I am pursuing the terminology referred to the media ethics topic. Together with scholarly resources I provide definitions of terms such as ethics, morality and code of ethics in media. Summary of relevant Czech codes of conduct is essential for this thesis. First, I present the codes in a brief list and table, more detailed analysis follows. The focus is on differences and specification of each of them. After that I present an analysis of ethical rules valid in foreign countries - European states and the United States in particular. Theoretical part is followed by practical part of the thesis. It is based on interviews with experts which are semi- anonymous and semi-structured. I interview eight employees of Czech media after formulating several hypotheses. I chose experts who have been working in media for many years - mainly chief editors or top managers in press, TV, radio or online media. One of the most important chapters is the confirmation or refutation of the stated hypotheses. Based on the conclusion of the interviews, I create a universal code of ethics that might be applicable on...
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The internet journals on the social network Facebook
Smudková, Barbora ; Veselková, Zuzana (advisor) ; Jirků, Jan (referee)
CHARLES UNIVERSITY Faculty of Social Sciences Institute of Communication Studies and Journalism Department of Journalism The internet journals on the social network Facebook Master thesis Author: Bc. Barbora Smudková Study program: Journalism Supervisor: Mgr. Zuzana Veselková Year of the thesis defense: 2018 Abstract Social networks which are transforming the essence of the Internet since the beginning of the 21st century have become an important platform for the news media. Through Facebook Czech media are reaching from tens to hundreds of thousands users for which they choose and plan posts above the framework of production of the domestic website from which the content origins. The aim of this thesis is to describe the specifics of the online journalism, and to introduce Facebook as a distribution channel, on the basis of previous research of news on social networks, in which the news are mixed with personal, community, or entertaining content and in which the users have wider possibilities in communication with the media or other readers. The analytical part of the thesis focuses on the content shared on the Facebook profiles of Czech most visited commercial media and of the Czech public service media. Based on the quantitative content analysis and the comparison of the results, the aim of the thesis is...
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