|
|
Popularity of rhythmic gymnastics in Milevsko
Korytová, Ludmila ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Popularity of rhythmic gymnastics in Milevsko Objectives: The main purpose of this thesis is to find out the interest about rhythmic gymnastics in Milevsko, to identify the knowledge of the population and thein attitudes to the rhythmic gymnastics, to take progression rhythmic gymnastics and to approach sports history of Milevsko. Methods: To obtain the necessary information to making bachelor thesis was using electronic and through personal interviews questionnaire which was formed for the purpose of this thesis. It was also used depth interview method. Processing of theoretical background the thesis was made with the various sources of literature. Result: Researches have found attitudes city residents Milevsko to gymnastics. The main causes influencing popularity of rhythmic gymnastics have revealed based on the interviews and was described possible measures which one could serve to increase public interest to this sports branch. Keywords: Sport, Rhythmic gymnastics, Popularity, Milevsko, The questionnaire, The interview
|
|
|
Attitudes of pupils and students to rugby
Bartůněk, Tomáš ; Janák, Vladimír (advisor) ; Crossan, William Morea (referee)
Title: Attitudes of pupils and students to rugby Objectives: The main objective of this bachelor thesis is to find out the attitudes of pupils and students to rugby. Another objective is to make some recommendations to improve the recruitment of young players to rugby teams. Methods: Primary research by personally administered questionnaires was used to obtain the relevant information on attitudes of pupils and students to rugby. Results: Based on the research, the attitudes of pupils and students to rugby were discovered, specifically their interest in this sport, their willingness to try it and barriers to play it. The research showed on low knowledge of rugby of the people in the main target group and their viewing rugby in comparison to other sports. At the end of this bachelor thesis there are some suggestions on how to improve the recruitment of young players to rugby teams. Keywords: research, interest in sport, rugby, students' attitudes
|
|
|
Measurement of Service Quality in Sport by Brady`s Model
Srpová, Marie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Measurement of Service Quality in Sport by Brady`s Model Objectives: The aim of this thesis is to analyze quality of services provision in SC Palmovka using Brady`s model. The research revealed various shortcomings of provided services to which appropriate solutions were proposed in order to help SC Palmovka increase provided services quality and customer satisfaction. Methods: The research used a multidimensional Brady`s model concerning the perceived quality of service. Individual dimensions were investigated by questionnaire survey focused on customers. The leadership team of SC Palmovka also added an estimate of the results to the research. Results: Research results are shown in the cross classification and graphs. The data obtained from research helped to identify services that should be improved according to customers. Based on the results, recommendations designed to alleviate or eliminate the drawbacks were set. This should help SC Palmovka to achieve higher quality of provided services as well as increased customer satisfaction. Key words: service quality research, perceived quality of service, multidimensional model of service quality, survey, customer satisfaction, marketing research
|
|
|
Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
|
|
|
Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
|
|
|
Comparison of Marketing Conceptions of Czech Davis Cup Team and Czech Fed Cup Team
Kacetl, Michael ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Název: Komparace marketingových koncepcí českého Davis cupového a Fed cupového týmu Cíle: Hlavním cílem je porovnání dvou téměř stejných marketingových celků jako jsou akce českého Davis cupového a Fed cupového týmu, které mají podobnou marketingovou koncepci, avšak v některých bodech, především kvůli působení vnějších vlivů, se liší. Práce bude zaměřena hlavně na porovnání marketingových koncepcí, především marketingových mixů, s ohledem na cílové skupiny konečných zákazníků. Na základě porovnání obou marketingových koncepcí a vypracování SWOT analýzy budou zjištěny slabé a silné stránky, příležitosti a hrozby obou týmů, které budou srovnány ve SWOT maticích. V závěru budou navrženy možné kroky ke zlepšení stávající situace. Výsledky: Po důkladné popisné analýze, komparaci a vypracované SWOT analýze a díky vhodnosti použitých metod, budou navrženy konkrétní úpravy jednotlivých složek marketingového mixu i celkové koncepce vedoucí ke zlepšení hospodářských výsledků týmu i celé akce. Výsledkem nebudou pouze kroky ke zlepšení situace, ale i pomocí SWOT matice vyjádřené hlavní rozdíly mezi oběma týmy, které pomohou čtenářovi lépe proniknout do současné situace obou týmů. Metody: V práci jsou použity metody popisné analýzy, která čerpala především z analýzy zdrojů. Zkoumala a popisovala, především...
|
|
|
Competency profil of a Street Dance coach
Kárníková, Kateřina ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Competency profile of a Street Dance coach Objectives: The aim of this work is to find the key competencies and needs for the profile of a Street dance coach. The competencies are discovered through questions given to dance students and trainers.The benefit of this work should be seen during the selection of the dance trainers. Methods: The research is made from quantitative methods and interviews. The interviews of the dance students and trainers were made through an electronic questionnaire. The respondents were addressed on the social media. The theoretical part of the thesis comes from the studied professional literature, internet sites and personal experience. Results: We found out which are the key competencies that a trainer should have. Based on the results of the research we choose the 12 most important competencies of a street dance trainer, which were valorised thanks to the weighted average and split by importance. Keywords: Dance, Street Dance, Coach, Competence
|
|
|
Marketing strategy of development of the company MARINE SPORT
Valúch, Viliam ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Marketing strategy of development of the company MARINE SPORT Objectives: The main objective of the diploma thesis is prepared a strategic marketing plan based on theoretical assumptions and acquired data and analysis. The marketing plan and key marketing strategy should improve marketing situation and position in the czech market of the company. Methods: The practical part of thesis includes various analyzes that provide information about marketing situation. It's used Porter's model of five forces, marketing mix and PEST analysis of external macro-environment of company. Analysis of market is focused on competitiveness and its intensity. All these analyzes form main data for the final SWOT analysis that is processed as a plus-minus matrix. The aim of this matrix is marketing strategies for the company. Results: The result of the diploma thesis was selected the best marketing strategy and deducted proposals and measures how to improve the functioning of the company in the czech market. Key words: marketing strategy, company, situation analysis, SWOT analysis
|
|
|
Pilsner Urquell sponsorship of Czech ice hockey national team
Šenkárčin, Jakub ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Pilsner Urquell sponsorship of Czech ice hockey national team The Objective of the Thesis: The goal of this thesis is to create a comprehensive proposal of partnership activities between Pilsner Urquell and the Czech national ice hockey team for the 2016/2017 season. The conclusions and recommendations of this thesis are based on a thorough analysis of the same partnership in the 2014/2015 season within the frame of ICE HOCKEY campaign. Method: There were multiple methods of qualitative analysis used in the research section of the thesis. The relationship between both the sport association and Pilsner Urquell was analysed using a case study, document analysis and direct observation, with communication campaign as well. The data collection process was facilitated by a structured interview with the marketing department of both sides. Results of the thesis: The outcome of this thesis is a comprehensive proposal of a PR campaign for the 2016/2017 ice hockey season. The proposal includes concrete communication measures and initiatives that establish the partnership between the Czech National Ice Hockey Team and the Pilsner Urquell company. All individual initiatives are described in terms of their mission in the context of the overall partnership, the steps required to their realization, and...
|
|
|
Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Center
Cibulka, Karel ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
6 ABSTRACT Title: Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Centre Objectives: This thesis explores the extent of satisfaction members of Golf Resort Písek Centre with provided services. The extent of satisfaction was determined by an opinion poll where the members evaluated the perceived quality of services and the quality of services which they would expect at an "excellent" golf resort. Questionnaire was compiled according to a research which considered the most significant elements that should be implicit for each golf resort. The acquired findings allowed assessing the quality of services at Golf Resort Písek Centre. Given the assessment some recommendations are suggested, which should increase the quality of services at the resort and consequently the higher satisfaction of its members. Methods: The survey of the quality of services was performed using the designed questionnaire, which was inspired by SERVQUAL method. Therefore, it compares the quality of the services at an "excellent" golf resort with perceived quality of services at Golf Resort Písek Centre. The created questionnaire was designed according to the analysis of an opinion poll, where the importance of particular features was determined. The most important features were used in the main questionnaire which...
|
guest ::
RSS feed.