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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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Possibilities of the Interactive Whiteboard Use at the Lessons of Music at the First Grade of Elementary Schools
Doležalová, Andrea ; Váňová, Hana (advisor) ; Bělohlávková, Petra (referee)
v anglickém jazyce: This Diploma thesis aim is to describe the issue of the interactive whiteboard use, as well as its advantages and disadvantages at the lessons of Music. The goal of the Theoretical part is to cover the history of the interactive whiteboard application, the main types of boards, their characteristics, programmes, available learning programmes etc. The Practical part offers several personal examples of the work with the interactive board proven to be successful in my educational music practice. A research of the use of the interactive whiteboard by the primary teachers at a chosen sample of elementary schools will also be included.
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Possibilities of the Interactive Whiteboard Use at the Lessons of Music at the First Grade of Elementary Schools
Doležalová, Andrea ; Váňová, Hana (advisor) ; Bělohlávková, Petra (referee)
v anglickém jazyce: This Diploma thesis aim is to describe the issue of the interactive whiteboard use, as well as its advantages and disadvantages at the lessons of Music. The goal of the Theoretical part is to cover the history of the interactive whiteboard application, the main types of boards, their characteristics, programmes, available learning programmes etc. The Practical part offers several personal examples of the work with the interactive board proven to be successful in my educational music practice. A research of the use of the interactive whiteboard by the primary teachers at a chosen sample of elementary schools will also be included.
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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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Czech Cultural Diplomacy in Germany - in Practice of Czech Centres
Doležalová, Andrea ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
This diploma thesis provides a detailed overview of actors of Czech cultural diplomacy that operate in Germany in order to support Czech-German diplomatic relations and build cultural understanding. The core of this thesis is focused on the cultural institute Czech Centres, their status and their practice in Germany. The principal aim of this thesis is to provide a complex of information about the organisation, initiatives and activities of Czech centres in Germany and analyse the differences in the practice of Czech Centres in Berlin, Munich and Düsseldorf. Furthermore, this thesis seeks to define the main factors for determining the efficiency of Czech centres and analyse their strengths, limits and opportunities.
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Czech - German cultural standards
Doležalová, Andrea ; Křečková Kroupová, Zuzana (advisor) ; Matysová, Kamila (referee)
The aim of this thesis is to identify cultural standards typical for German culture in comparison with Czech culture. These cultural standards point out the main differences between Czech and German mentality and are defined by my own experience and personal interviews with Czech and German workers. The thesis includes an introduction into methodology of cultural dimensions and standards and also involves some important facts about German history and economy. The final recommendation is useful for everyone who deals with the German and who wants to make their communication more effective.
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