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Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce se zabývá návrhem marketingového plánu zvolené společnosti. Hlavním cílem této práce je sestavení marketingového plánu vybrané společnosti. Teoretická část se zabývá popisem pojmů a metod, které přispívají k samostatné tvorbě marketingového plánu. Metodická část popisuje zvolenou strategii a metodiku, jak budou shromážděné informace zpracovány. V praktické části je provedena analýza okolí, konkurence a současná analýza marketingových aktivit. V poslední části najdeme návrh na úpravu a rozšíření marketingových aktivit, který je sestaven dle předchozí analýzy.
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On-line Marketing Communication
Bartošík, Jakob ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Bakalarska prace je zamerena na popsani marketingove komunikace vybrane firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnost.
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The Proposal of the Project Company's Entry Strategy into a Slovakia Market
Střihavka, Viktor ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the design for an expansion strategy of a selected company into Slovak market. The company is based in Brno and is does business in design activities in construction. The work is divided into four parts. The introductory part contains the definition of the issue, determines the main and partial goals and the described methodology. The theoretical part defines the basic concepts associated with the defined issues. This part is followed by an analytical part, which examines the current state of the company. The final part contains proposals for solutions.
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Proposal of the Company Expansion to Selected Foreign Market
Urbánková, Andrea ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is to create a proposal for the expansion of the company AD Vending, s.r.o. on the Slovak market. The company's main business is the operation and management of vending machines offering the Americandrinks range. The work is divided into four main parts. The introductory part defines the issue, the objectives of the work and methods with processing procedures. The theoretical part defines the basic concepts of the issue. This part is followed by an analytical part analyzing the internal and external environment of the company. The last part contains its own proposals for the form of the company's entry into the foreign market and evaluation of individual variants.
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Proposal for Expansion of a Czech Company on the Polish Market
Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The topic of the diploma thesis is the expansion proposal for a selected Czech company on the Polish market. The company is based in Cesky Tesin and sells higher value toys through its own e-shop. The thesis is divided into four main parts. The introductory part defines the problem to be solved, the main objective and describes the methods used to solve the thesis. The theoretical part describes the basic concepts of the chosen problem. The analytical part consists of the characteristic of the company and the analysis of the external and internal environment of the company. The last design part contains the actual solution proposals and economic evaluation including the planned schedule of activities.
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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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International Marketing Strategy of a Selected Company
Berková, Lenka ; Sláma, Josef (referee) ; Chlebovský, Vít (advisor)
This thesis serves as a proposal to improve the international marketing strategy in Renishaw s.r.o. The theoretical part focuses on the basic concepts of marketing, communication mix, PEST analysis or SWOT analysis. The analytical part translates the theoretical backgroung into a practical part and an analysis of the internal and external environment of the company is made. Based on the results, a strategy is proposed, which is found in the third part of this thesis.
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Proposal of International Marketing Strategy of a Selected Company
Bartoš, Marek ; Bednář, Martin (referee) ; Chlebovský, Vít (advisor)
The Master's Thesis is focused on the proposal of a new international marketing strategy for a selected company. The work consists of three parts. The first part is focused on the theoretical background, definitions, and analyses in the field of marketing. The second part presents a selected company to which analysis of the internal and external environment are applied. Finally, in the third, suggestion part, proposals for new marketing activities of the selected company for entering the foreign market are set.
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Slovak Market Expansion of the Selected Company
Hruboš, Roman ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on creation of a recommended procedure for the implementation of photovoltaic power plant on a family house in western Slovakia for the company PV Service Plus. The theoretical part is based on professional literature related to topic. The analytical part is focused on processing of analysis that are important for this expansion. The practical part is devoted to the creation of a recommended procedure for the implementation of a photovoltaic power plant and proposals for the customer.
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