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Marketing Mix of Travel Agency Fischer, Inc.
Burdová, Lucie ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing mix analysis of Travel agency Fischer, Inc., which sells a wide range of tours including exclusive services. This thesis is aimed at streamlining the marketing mix of the travel agency (specifically Hodonin branch), which should bring to the agency more satisfied returning customers as well as new customers, and this should lead especially to earnings growth and better position in the travel agency market.
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Marketing Mix of the Hotel Panon
Burdová, Lucie ; Šebestová,, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.
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Obesity in the Czech media
Burdová, Lucie ; Matoulek, Martin (advisor) ; Svačina, Štěpán (referee)
The growing prevalence of obesity, both in adults and children, not only in developed countries, is perceived as a global problem due to the associated health risks. This study quantifies the media content in the selected period 01.07.2019-30.06.2020, it identifies which media and with what reach communicates the obesity most often, as well as verifies whether this finding correlates with the sources of information most often used by obese people. In addition, it finds a correlation between the use of the term obesity in the title and the complexity of the information contained therein. The aim of this study is to analyze media content as a source of information on obesity and to verify in this context whether media content supports the stereotype in terms of depicting obesity as a disease and health risk associated with individual responsibility at the level of etiology and therapy, including appropriate stigmatizing visualization. Furthermore to verify, whether the authors of media content related to obesity, as this is perceived as a disease, most often mediate the views and perspectives of doctors, respectively obesitologists, and are a means for government communication of strategies in the field of health and health literacy of the Czech Republic's population. There was used quantitative...
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Problems of added sugars in our population
Burdová, Lucie ; Dostálová, Jana (advisor) ; Pelcl, Tomáš (referee)
This bachelor thesis focuses on the intake of the added sugars among the population of young adults, particularly among the adults in the group of 30 to 45 years of age. The theoretical part of this thesis provides a brief overview of the saccharides based on their chemical composition and elementary classification. The sugars and the natural as well as the synthetic sweeteners and their use in the food industry are then discussed in detail. The concepts of naturally occurring and added sugars are described including the related legislative requirements for food labeling and nutritional recommendations issued by the international and national institutions. The special attention is devoted to the role of sugars in nutrition and to the health risks arising from an excessive sugar intake. The research part of the thesis includes a survey carried out in the form of a questionnaire aiming to investigate, in particular, the consumption of the sweetened soft beverages, the fruit products and the breakfast cereals and to defend the hypothesis that the chosen group of the population consumes the added sugars in an excessive amount. The practical part embodies also an analysis of the weekly diet of eight persons of the given age category focused on the amount of the total sugar intake. Although the excessive...
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Josef Tuma
Burdová, Lucie ; Kremličková, Marta (referee) ; Váňová, Růžena (advisor)
The diploma work disserts upon life and work of Josef Tuma (1865 - 1933). Its' object to describe the personage of country teacher Josef Tuma who operated in provincial of Kolin and later in Prague. The first chapter addresses personal life of J. Tuma, his study at teacher's institute in Kutna Hora and successive jobs at general schools in surroundings of Kolin. Further it is dedicated to the cooperation Josef Tuma with pedagogical associations and his work at Ministry of Education after formation of Czechoslovak republic. The second chapter is disserts upon the work of Josef Tuma who was engaged above all in "prvouka". His most known writing is "Vyučování prvouce na školách venkovských", but we can't leave out less known books or his preparation of programme for general schools. The last chapter contains meaningful pedagogical personages which influenced the life of J. Tuma.
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Fish and benthos of the Černá Nisa stream and their contamination by metals in the period of recovery from acidification
Burdová, Lucie ; Hořická, Zuzana (advisor) ; Slavík, Ondřej (referee)
The aims of the thesis were to compare chemistry of the Černá Nisa stream in the Jizera Mountains (Northern Bohemia, Czech Republic) at the end of the era of strong anthropogenic acidification (in the mid-1990s) and in the period of the recent intensive chemical and biological recovery from acidification, and to study the present biota of the stream. During the year 2008, physical and chemical parameters of the water were studied, the species and age composition of ichthyofauna, and the quality and quantity of macrozoobenthos - the main component of the food for fish. Special attention was paid to the content of toxic metals (Be, Al, Cr, Mn, Fe, Co, Ni, Cu, Zn, As, Cd, Pb, Hg) in the water, main representatives of benthic organisms, and in selected tissues of brook charr. The comparison of the water chemistry with results from the years 1994, 1996, and 1997 showed a decrease in acidification, despite the unstable chemical climate during the seasons, and sulphate and nitrate concentrations still high. Since the mid 1990s, the stream has been inhabited by a stable population of brook charr (Salvelinus fontinalis), a non-native, highly acid-tolerant species, which is now dominating there. At present, also a stable population of a native species, common minnow (Phoxinus phoxinus), occurs in the stream....
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Marketing Mix of Travel Agency Fischer, Inc.
Burdová, Lucie ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing mix analysis of Travel agency Fischer, Inc., which sells a wide range of tours including exclusive services. This thesis is aimed at streamlining the marketing mix of the travel agency (specifically Hodonin branch), which should bring to the agency more satisfied returning customers as well as new customers, and this should lead especially to earnings growth and better position in the travel agency market.
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Marketing Mix of the Hotel Panon
Burdová, Lucie ; Šebestová,, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.
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Fundamental economic problems of Portugal between 2007 and 2011 and their possible solutions
Burdová, Lucie ; Karpová, Eva (advisor) ; De Castro, Tereza (referee)
This thesis deals with the fundamental economic problems of Portugal between 2007 and 2011 and their possible solutions. The first chapter shows the development of Portuguese economy at the beginning of the new millenium. The second chapter focuses on the impact of the global financial and economic crisis on the country and its public debt. The last chapter describes the current fundamental economic problems that trouble Portugal the most. These include problems on the labour market, low competitiveness and problems with public debt repayment.
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