Original title: Marketingový mix hotelu Panon
Translated title: Marketing Mix of the Hotel Panon
Authors: Burdová, Lucie ; Šebestová,, Zuzana (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; cooperation; distribution; drawing packages; Marketing; marketing mix – product; personnel; price; programming; promotion; cena; distribuce; komunikační mix.; kooperace; Marketing; marketingový mix – produkt; pracovníci; programování; propagace; sestavování balíčků

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/18484

Permalink: http://www.nusl.cz/ntk/nusl-544711


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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