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Social media and marketing communication
Novotný, Ondřej ; Zamazalová, Marcela (advisor) ; Bartošová, Gabriela (referee)
The main goal of the thesis is to discover the role of social media on marketing communication using three Czech decorative cosmetics brands via the social network, Facebook. The objective of this study is to understand the benefits of social media on marketing purposes as well as communication between brands by these social media sites, which also includes analysis of brands and their independent strategies. Furthermore this study presents conclusions along with key recommendations for the analyzed subjects. Methods used were interviews and analysis. This thesis was not conducted to provide step-by-step instructions. It was conceived as a demonstration for usage suitable for inspiration. The conclusion goes hand in hand with various authors' opinions presented in the theoretical section. Social networks are tools of brand building, strengthening the community of customers and collecting feedback.
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The Strategy of Customers´ Recruitmet for the Luxury Brand
Bartošová, Gabriela ; Král, Petr (advisor) ; Jurek, Martin (referee)
The theme of the diploma thesis is the specific marketing of luxury brands with focus on Diesel, parfum brand. The aim of the diploma thesis is to review principles on which the luxury brands' marketing proceeds, and what are its specifics. Theoretical findings are applied to Diesel brand, the current Diesel marketing communication is analysed as well. The main aim of the diploma thesis is to propose next steps for marketing activities of Diesel brand.
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The selected priorities of the French Presidency
Bartošová, Gabriela ; Němcová, Ingeborg (advisor) ; Vondrušková, Barbora (referee)
The aim of the bachelor thesis is the last French Presidency of the Council of the European Union. During this presidency France inteded to lay the basis of a Common European Immigration Policy - to adopt the European Pact on Immigration and Asylum and the Blue Card. The first part is dedicated to the French immigration policy development and to its last revision in 2006. The main part focuses on the development of the European Pact on Immigration and Asylum and the Blue Card proposal and their future contribution to the EU. In the end the evaluation of the French Presidency is presented.
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