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Sales Promotion and Advertising of Company
Švecová, Petra ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with marketing communication of Metro Cafe Bar in Havlíčkův Brod which is owned by company R&S Group HB s.r.o. Marketing communication is oriented on sales promotion and advertisement. Main purpose of theoretical part is to describe defition of marketing, marketing communication and commnucation mix. Practical part is oriented on chosen company and the current situation. Finally, in the last part there will be introduction of questionnaire with its results and suggestion for improvement of marketing strategy.
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The reflection of priest celibacy in contemporary theology and culture.
Švecová, Petra ; Fošum, Jan (advisor) ; Bouma, David (referee)
Reflection of priest celibacy in contemporary theology and culture Abstract The Bachelor's thesis describes the reflection of priest celibacy in contemporary theology and culture. This topic is part of a wider discussion about human sexuality in theology and history. A part of the thesis includes a historical review which is connected to the current systematic reflection. The identity of priests and the way of speaking about celibacy and priesthood in present theology is very different, the text examines the experience of sexual abuse in the church. The thesis takes notice of the different approaches and possible consequences of them, e.g. the image of women in texts that discuss the celibate way of life. It also observes the possibility of a better connection to the present culture and social sciences. Keywords celibacy, priesthood identity, theological reflection of celibacy in history and today, celibacy and relationship to women
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Sales Promotion and Advertising of Company
Švecová, Petra ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with marketing communication of Metro Cafe Bar in Havlíčkův Brod which is owned by company R&S Group HB s.r.o. Marketing communication is oriented on sales promotion and advertisement. Main purpose of theoretical part is to describe defition of marketing, marketing communication and commnucation mix. Practical part is oriented on chosen company and the current situation. Finally, in the last part there will be introduction of questionnaire with its results and suggestion for improvement of marketing strategy.
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Financial analysis of chosen company
Švecová, Petra ; Homolka, Jaroslav (advisor) ; Hřebejková, Jana (referee)
The aim of this thesis is the evaluation of financial situation in the company IPC plast, s. r. o., the producer of paint rollers and its parts. The evaluation uses the methods of financial analysis and is based on the dates between the years 2010-2014.
The theoretical part introduces the financial analysis, its users, sources of information and the methods and indicators that are applied in the practical part.
The practical part consists of the company introduction and the application of methods and indicators described in theoretical part. The author of this thesis implemented horizontal and vertical analysis of the balance sheet, the profit and loss account, measure ratios and models of bankruptcy and solvency.
The result approved the financial stability of the company and its ability to pay liabilities.
The author of the thesis assumes that this trend will not change in future.
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Analysis of Pension System in Slovakia
Švecová, Petra ; Vopátek, Jiří (advisor) ; Havelka, Simon (referee)
1. In the theoretical part: theoretical determination of retirement (pension) systems, determination of the pillared system in Slovak retirement sphere. 2. In the practical part: analysis of demographic situation, and resulting solutions for the innitiated Slovak pension reform, analysis and evaluation, in main features, of Slovak pension reform that was begun in the past. 3. Slovak pension reform evaluation with determination of its possible application for the Czech republic.
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Employee satisfaction in a construction company
Švecová, Petra ; Bedrnová, Eva (advisor) ; Cipro, Martin (referee)
The aim of the thesis was an analysis of job satisfaction of employees in a construction company. As a theoretical foundation of a work the issue of satisfaction, staff motivation and stimulation was preceded. The analysis was performed by written survey of the company. Respondents were asked about satisfaction with the organization and work content, working environment, interpersonal relations, boss, conditions of education and personal development and satisfaction with the evaluating and rewarding. The relationship to the company and the level of motivation were also studied. Based on the results of the analysis were presented proposals and recommendations whose implementation should contribute to greater employee satisfaction.
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The cross-curricural subject "Education towards Thinking in European and Global Context" from the perspective of geography at the second stage at the elementary school
ŠVECOVÁ, Petra
The main goal of this diploma thesis is further analysis of cross-curricural subject ?Education towards Thinking in European and Global Context? at the second stage at the elementary school from the perspective of geography. The first part of the thesis is dealing with position and importance of this cross-curricular subject in Framework Education Programme for Elementary Education, especially with emphasis on geography education; is also summarizing existing experiences of its education first at pilot elementary schools and also according to results of a survey at elementary schools in place of my residence. I suggest my own attitude to educating cross-curricular subject ?Education towards Thinking in European and Global Context? from the perspective of geography teacher with regard to new trends in education in the second part of my diploma thesis. Teaching material is designed in a form of a workbook and there is also available a methodological guide interfaced with this workbook for teachers.
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The role of the MERCOSUR in the economic integration of Latin America
Švecová, Petra ; Hnát, Pavel (advisor) ; Steinmetzová, Dana (referee)
This Bachelor thesis deals in particular with the Mercosur integration, its history and progress which he went gone through the time. In the first chapter is Mercosur presented together with its Association Agreement, i.e. the agreement with states, with which is Mercosur trying to build functioning mutual relations. The most important part is presentation of a new member State - Venezuela - as a major factor, which strongly affects the inside affairs of Mercosur. In the second part is analysed trade between Mercosur and the selected countries, which is located on the continent of Latin America.
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