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Media Ethics Code in EU
Ryšánková, Irena ; Jirák, Jan (advisor) ; Šmíd, Milan (referee)
The diploma work "Code of Ethics Media EU" deals with possibility of common code of ethics for all media in the EU. Text, except the pursuit of common European values in some of the theoretical concepts of political science and media theory, analyzes the current state laws and media regulation in Europe as well as key decisions on media systems in the European institutions. It deals in detail the determination of the regulatory framework of the European media, the emergence of the first codes and codes of journalistic organizations in Europe. Due to the diversity of issues of morality or ethics the author decided to narrow it down to the codes, issued by journalists' organizations, as news are ultimately what create image of the media. On the basis of these codes author creates common code on the principle of lowest common denominator. In Annex 1 (Příloha 1), the author carried out a thematic comparison of the media 32 media codes. Annex 3 (Příloha 1) is author's own research on media credibility in the CR, which was conducted for this work in 2010. Annex 3 (Příloha 1) is a list of the main European and Czech media legislation.
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The work of the Czech TV Ethics Board in 2004-2013
Foltýnová, Kristýna ; Moravec, Václav (advisor) ; Šmíd, Milan (referee)
This study analyses the work of the Czech television Ethics board. It starts at the beginning of his modern activity (2004) and finishes in 2013. It describes the context of origin, the principles, the members and the agenda in particular periods. The reports of the Czech television Board and the annual reports were used especially in the first part of this study. Czech television Ethics board's documents were analysed using the quantitative and qualitative analysis. Thanks to this the whole agenda of the Ethics board could be summarized. In the last part the Ethics board's documents were compared to journalistic standards. The main aim was to bring a complex handbook for the journalist without practical experience. That's why it comprises a chapter which explains the most important media concepts.
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APPLICATION OF NONLINEAR EDITING METHODS IN TELEVISION NEWSCAST
Bančanský, Andrej ; Lokšík, Martin (advisor) ; Šmíd, Milan (referee)
This work studies the influence that non-linear editing of visual materials and usage of digital news production system have on the final form of news programmes. I also compare these advanced technologies with the older linear editing and analog playout, illustrate it by describing the principles of both methods and explain it on a hypothetical example. Two chapters are devoted to the integration of digital archives and graphics tools. The examined period used for comparison of new and old technologies is the week from 2 to 8 April in 2010 and the same week a decade earlier. The news programme examined is Udalosti on Czech television. The aim is to point out how the technical possibilities can change the workflow and form of newscast, not just in theory but also practically.
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Pseudoauthenticity of live feeds in tv broadcast
Menšíková, Iva ; Lokšík, Martin (advisor) ; Šmíd, Milan (referee)
My bachelor's dissertation is dedicated to the problems of live shots in television news, specifically to the pseudoauthenticity of live shots. It means that I concentrate on a form and amount of live shots in main news programmes of three major TV stations in the Czech Republic (Czech television, Nova and Prima Family). At first, I am going to describe theoretical findings that relates to the topic and that are necessary for understanding the whole problem - including the live shot in the news, text, locality and reporter of the live shot. I am going to explain that live shots are also a part of infotainment. The goal of my dissertation is to demonstrate that the live shots are used too frequently and the reason for its inclusion is not always relevant. Of course I pay attention also to the content of the live shots - if it brings new, actual information that could not be in pre-recorded report or if the live shot mediate the atmosphere from the place of the event. I answer these questions thanks to few examples which show that the live shot often does not bring any added value despite it tries to look like that. Apart from my own research I am interested in the opinion of the spectators - how they see the amount of live shots in television news, if they think live shots are more credible or if...
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Approaches to public service media in the new media environment : case of Czech Republic
Davidová, Michaela ; Švelch, Jaroslav (advisor) ; Šmíd, Milan (referee)
The diploma thesis deals with the online media environment in the early 21st century, where various media platforms operate simultaneously and where ordinary users get better opportunity for representation. This study describes changing forms of the public sphere, which is recently developing into a networked public sphere. The thesis also explores the public service media, which are crucial mediators within the public sphere. Values and characteristics of the public service media changed in time. Qualitative research, executed on a group of online media, identifies the public service values. These values are compared and contrasted with the values of the online media, which could in future exercise the functions of the public service media. The objective of this study is to determine whether there is an alternative for the traditional public service media in the online environment.
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Cuba, The United States of America, media, Granma, The Washington Post, Cuban-American relations, ideology
Kadlecová, Gabriela ; Němcová Tejkalová, Alice (advisor) ; Šmíd, Milan (referee)
This bachelor thesis compares how American media, particularly The Washington Post, informed about important world events with the information published in the Cuban daily newspaper Granma. Observed time range is June 21 to July 21 2009. The Cuban daily newspaper Granma comes out worse in this comparison because ideology of the Cuban Communist Party is clear in the majority of its articles. Even tough the newspaper regularly published articles not burdened by ideology, for example about sports or culture, in many texts that appeared in the political section in the followed period, ideology was clear and they were not written in an objective way. Most tinted articles were published in connection with the "Cuban Five" and the coup d'état in Honduras. However, neither was The Washington Post fully objective: too much space was dedicated to some topics, which proves for example the death of Michael Jackson. A similar case represents the economic situation, to which even several articles a day were dedicated. In addition, it obviously gave priority to the United States of America and overlooked events in the rest of the world.
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