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The media image of left political in post-comunist Czech republic
Šmídová, Veronika ; Jungová, Eliška (advisor) ; Křeček, Jan (referee)
This thesis focuses on the media representation of leftist political parties in post-communist country specifically in the Czech Republic. The first part will discuss the historical development of the Czech Republic, where special emphasis will be placed on the transformation of media and their influence on public opinion. The reality of the Czech Republic will be put into a context with selected countries of the former eastern bloc. It will confirmed or refuted a presumption of influence of the communist era on the political leanings of people. The second and third part will deal with the practical aspect of this thesis and content analysis of four newspapers and two weeklies in three years. This analysis should be an answer to the question of how our media are objective and how they reflect left-wing parties. The practical part of the work is divided into methodological and analytical part. There are defined hypotheses and research questions in the methodological section, based on the theoretical part. The chosen method of analysis is the content analysis, the results are presented in the analytical part and interpreted after that.
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Quantitative media research: challenges and limitations
Pevný, Jiří ; Jungová, Eliška (advisor) ; Jirák, Jan (referee)
The diploma thesis concentrates on description of qualitative research of media audience. It is divided into three parts, in first of them introducing historical and teoretical background of the attitudes towards media audience and general methodology of quantitative research as well. Stages of the quantitative research project, description of variables and sampling and most widely used ways of field work compose the core of this part. Following section is focused on history of quantitative research of the media audience worldwide and particulary in Czech Republic (or former Czechoslovakia). In detail the most important up-to-date quantitative surveys in field of radio, television, print and internet are presented. The last part can be divided into two - first of them describes the limitations of the research itself by reason of current technical or economical conditions. Second one offers the view of potential future and challenges that might come to the quantitative research of the media audience.
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The cooperation of national press and agencies for research of public opinion in Czech republic
Bebutová, Erika ; Jungová, Eliška (advisor) ; Reifová, Irena (referee)
Diploma thesis "The cooporation of national daily press and agencies for research of public opinion in the Czech republic" attempts to describe from the practical point of view how mutual cooperation of agencies for public opinion research and the media, especially the press, looks. The chapters of theoretical part of diploma thesis deal with the historical development of public opinion researches in our country where the year 1989 is stressed as the separation turning-point and the foreign studies about the relation of public opinion polls and media. In the practical part of diploma thesis is detailed analysis of media presentation of public opinion polls in the press. At first it compares the different approach of the journalists and sociologists to the work with the informations about public opinion polls and then the way of media processing of public opinion polls in the newspaper in two different historical periods, namely in 1991 and 2009. The analysed materil contained the press releases by IVVM and by CVVM of the first five months 1991 and 2009 and the press articles where the journalists used the informations from this press releases. The media act in the diploma thesis in part as the users of informations about public opinion polls and in part as the initiators of these polls. The staff...
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Infotainment and its expressions in the public opinion researches
Stará, Šárka ; Jungová, Eliška (advisor) ; Jirák, Jan (referee)
This thesis called "Infotainment and its forms in public opinion researches" tries to answer a question whether and in what way the outcomes of public opinion researches into the Czech national daily newspapers express infotainment, a phenomenon which concern is to present the information in a entertainment form, so it effects the presented information itself and consequently such information effects a recipient. On the one hand, the thesis in a theoretical part contents explanation of the concepts of expressions public, public opinion and public opinion research, and on the other hand, it explains an expression infotainment. Furthermore, in the next chapters of this thesis, it connects both parts trying to label how infotainment can be presented in publishing of public opinion research. Moreover, it mentions the standards which should be followed. It analyses the outcomes of public opinion researches published in the daily newspaper called Hospodářské noviny and Mf Dnes in September to November 2008 on the grounds of these particular standards and also other categories, which is for example a number of published opinion researches. On the top of it, it analyses a form of their presentation or their topical issues. Besides, it shows a way of appearing infotainment in this area. In addition, this...
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Presentation of the Czech Presidency in the daily Le Monde
Mužíková, Michaela ; Jungová, Eliška (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Presentation of the Czech presidency in the daily Le Monde" focuses on the analysis of the media picture of the Czech Republic and its representatives on the events taking place during the first part of year 2009. The qualitative and quantitative analysis of the media content was used for the treatment of data, have been categorized into four levels. The first level is concerned about the Czech euroskeptic picture, after the Czech presidency is represented by its agenda and of course by domestic political situation in the Czech republic, too. The last level of this study focuses on the evaluation by the daily Le Monde and on the next presidency which started at that moment.
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Stereotypes about national minorities in Czech newspapers
Zeman, Václav ; Končelík, Jakub (advisor) ; Jungová, Eliška (referee)
Diploma thesis "Stereotypes about national minorities in Czech press" focus on depiction of national minorities. This paper monitors universal outlines, that had depiction of national minorities in 1925 and 2005 and verify hypotesis that is this depiction presents more stereotyped that it had been before eighty years. This paper gives harbours a theoretical part about the phenomenon of stereotype about its definition, function and also on the reasons of its usage in mass communication and the results of the quantitative content analysis newspaper articles covering the Czech scene in the daily newspaper "České slovo" in 1925 with articles in the daily newspaper "Mladá fronta DNES", that were published in 2005. This analysis shows a form of depiction of the representatives of the German and Polish minority groups in 1925 and depiction of the representatives of the Ukraine and Vietnam minority groups in 2005. Comparisation of the results of the both parts of analysis have confirm or uproot this hypotesis. Powered by TCPDF (www.tcpdf.org)
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Mediaprojekt and its participation on Czech media scene
Marek, Jan ; Jungová, Eliška (advisor) ; Köppl, Daniel (referee)
This thesis focuses on public commercial research on the field of commercial researches on public. MediaProjekt has been chosen to represent these projects due to its length and official character for print and broadcast media and its most significant position among other similarly conceived researches of public behaviour. Powered by TCPDF (www.tcpdf.org)
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Comparison of media image of churches in 1991,1999 and 2008 in selected Czech newspapers
Kysela, Ludvík ; Gerbery, Juraj (referee) ; Jungová, Eliška (advisor)
This bachelor's thesis, with the title of "Comparing the media image of churches in 1991, 1999 and 2008 in selected Czech dailies", aims to capture the potential change in the content of the Mladá fronta DNES and the Právo dailies. Following the events of November 1989, the Czech society experienced an increased interest in religion and churches, which then gradually declined over time. The research focus of this thesis is on determining whether and how the content of the selected dailies reflected these shifts within the society. The research method applied included examining selected articles using a quantitative content analysis. The research did not examine only the scope of media space dedicated to Christian spiritual topics but also the degree of negativity and topic selection. The research also compared the results between the dailies, with Mladá fronta DNES maintaining the profile of rather an independent daily and Právo representing a daily with a left-wing inclination. The bachelor's thesis also examines the phenomenon of religion from both the general viewpoint and the viewpoint of the specific situation in the Czech Republic.
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The role of media in the formation of the life values
Maňasová, Kateřina ; Wolák, Radim (referee) ; Jungová, Eliška (advisor)
The main subject discussed in this bachelor thesis is the impact of media on the formation of life values of teenagers. The thesis is divided into three parts. The first part focuses on theoretical conceptions and the most famous researches in the area of life values and value orientations. The second part contains a brief list of the most important media-influence theories. The last part of the paper covers a practical research, which aims at finding the role of media in the formation of the life values of 90 selected respondents. For this purpose I prepared a special questionnaire, which contains the questions about value system, life models and subjective opinions of the media influence.
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