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Company Marketing Strategy
Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
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The Geostrategic Importance of Bangladesh from the Perspective of India's Foreign Policy
Jelínková, Věra ; Hříbek, Martin (advisor) ; Štipl, Zdeněk (referee)
This master's thesis sets out to interpret relations of India and Bangladesh and the course of their foreign policies in the light of geographical, geopolitical, demographic, and other realities and new paradigms, which determine forming of their mutual relations. The aim of this thesis is to highlight the geostrategic significance of Bangladesh for India and for the development of the surrounding region. This thesis also portrays the historical role of India in the emergence of Bangladesh and their relations since 1971 until today. It also deals with the key areas of Indian foreign and security policy towards Bangladesh, including economic cooperation, cooperation in the area of defence, legal and illegal migration, local and regional connectivity, energy, and water management. Given the topicality of the subject matter, this thesis draws information primarily from official documents published by governmental agencies, research institutes and think tanks, as well as from publicly accessible agreements, memorandums, arrangements, joint statements, press releases and other reliable sources. To a limited extent, it also sources Indian, Bangladeshi, and other media. Keywords: India, Bangladesh, India-Bangladesh Relations, South Asia, Indian Subcontinent, Neighbourhood First Policy, Foreign Policy
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Schönhage-Strassen algorithm and the mathematics behind it
Jelínková, Valentina ; Švejdar, Vítězslav (advisor) ; Honzík, Radek (referee)
Thesis name: Schönhage-Strassen algorithm and the mathematics behind it Author: Valentina Jelínková Department: Katedra Logiky Supervisor: Doc. RNDr. Vítězslav Švejdar, CSc Abstrakt: This thesis deals with the Schönhage-Strassen algorithm for mul- tiplying large integers with complexity O(n log n log log n). It contains the necessary theoretical foundations for describing and understanding the algo- rithm and its complexity. A significant attention is devoted to the Discrete Fourier Transform in complex and modular arithmetic, with two different interpretations of the FFT algorithm. Keywords: rings, polynomials, modul arithmetic, Fourier transform 1
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Teaching consumer literacy for students of second stage of elementary education on the example of dairy products
Jelínková, Věra ; Marádová, Eva (advisor) ; Beneš, Pavel (referee)
In developed countries, the majority of the population perceives food only from the viewpoint of a consumer. Few know its origin, production technology and composition, and they can't critically evaluate, which products are beneficial in terms of proper nutrition. Therefore, this work deals with the development of consumer literacy in the area of food, i.e. food literacy among pupils of second stage of elementary school, where is not systematic given attention to this theme. As an appropriate example for teaching were chosen milk and dairy products, which are an essential part of healthy eating mostly in childhood. In line with the objectives of this work has been created structured summary of the findings of these foods serving as a theoretical background for teachers. It was also done research survey about knowledge and attitudes to milk and dairy products among pupils of second stage of elementary school. It turned out that in the surveyed sample, most of the pupils consume milk and basic dairy products (butter, cheese, yoghurt), but the consumption of other fermented dairy products is considerably lower. Most respondents considered milk and dairy products beneficial to our health, however they were almost unaware of its production technology and were not interested in their origin and...
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The energy balance evaluation at spontaneous breathing polytrauma patients with nutritional support in ICU.
Jelínková, Valerie ; Hronek, Miloslav (advisor) ; Kovařík, Miroslav (referee)
This thesis investigates the influence of nutrition support on a set of critically ill patients after the administration of parenteral nutrition by measuring their energy expenditure and substrate oxidation. The study was performed on 8 spontaneously breathing patients during the 2nd-5th day of polytrauma and the variables were obtained by Indirect calorimetry. The mean age of the patients was 42 ± 16 years. Four patients were obese, three were overweight and one had normal weight in the examined group. The measurement was conducted on 7 patients after hypocaloric nutrition administration (1323 ± 281 kcal/day) and 1 patient after hypercaloric nutrition administration (3400 kcal/day). Statistical analysis revealed that the administered nutritional support had no significant effect on energy expenditure and the substrate oxidation preference. However, correlations between the values of energy expenditure, nutrients oxidation, and values of some of the laboratory parameters were observed. The energy expenditure of polytraumatic patients measured at least 4 hours after nutritional administration was 2139 ± 518 kcal/day and 24.6 ± 3.5 kcal/kg/day. This energy expenditure was covered by oxidation of proteins (31%), by lipids (46%) and by carbohydrates (23%). Large variability was found among the results...
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The energy balance evaluation at spontaneous breathing polytrauma patients with nutritional support in ICU.
Jelínková, Valerie ; Hronek, Miloslav (advisor) ; Kovařík, Miroslav (referee)
This thesis investigates the influence of nutrition support on a set of critically ill patients after the administration of parenteral nutrition by measuring their energy expenditure and substrate oxidation. The study was performed on 8 spontaneously breathing patients during the 2nd-5th day of polytrauma and the variables were obtained by Indirect calorimetry. The mean age of the patients was 42 ± 16 years. Four patients were obese, three were overweight and one had normal weight in the examined group. The measurement was conducted on 7 patients after hypocaloric nutrition administration (1323 ± 281 kcal/day) and 1 patient after hypercaloric nutrition administration (3400 kcal/day). Statistical analysis revealed that the administered nutritional support had no significant effect on energy expenditure and the substrate oxidation preference. However, correlations between the values of energy expenditure, nutrients oxidation, and values of some of the laboratory parameters were observed. The energy expenditure of polytraumatic patients measured at least 4 hours after nutritional administration was 2139 ± 518 kcal/day and 24.6 ± 3.5 kcal/kg/day. This energy expenditure was covered by oxidation of proteins (31%), by lipids (46%) and by carbohydrates (23%). Large variability was found among the results...
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The Geostrategic Importance of Bangladesh from the Perspective of India's Foreign Policy
Jelínková, Věra ; Hříbek, Martin (advisor) ; Štipl, Zdeněk (referee)
This master's thesis sets out to interpret relations of India and Bangladesh and the course of their foreign policies in the light of geographical, geopolitical, demographic, and other realities and new paradigms, which determine forming of their mutual relations. The aim of this thesis is to highlight the geostrategic significance of Bangladesh for India and for the development of the surrounding region. This thesis also portrays the historical role of India in the emergence of Bangladesh and their relations since 1971 until today. It also deals with the key areas of Indian foreign and security policy towards Bangladesh, including economic cooperation, cooperation in the area of defence, legal and illegal migration, local and regional connectivity, energy, and water management. Given the topicality of the subject matter, this thesis draws information primarily from official documents published by governmental agencies, research institutes and think tanks, as well as from publicly accessible agreements, memorandums, arrangements, joint statements, press releases and other reliable sources. To a limited extent, it also sources Indian, Bangladeshi, and other media. Keywords: India, Bangladesh, India-Bangladesh Relations, South Asia, Indian Subcontinent, Neighbourhood First Policy, Foreign Policy
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The case study of physiotherapy treatment of a patient after liver transplantation
Jelínková, Veronika ; Pavlů, Dagmar (advisor) ; Charvát, Robert (referee)
Title: The case study of physiotherapy treatment of a patient after liver transplantation. Author: Veronika Jelínková Head of the thesis: Doc. PaeDr. Dagmar Pavlů, Csc. Objectives: The aim of this bachelor thesis is to summarize the theoretical knowledge about the issue: liver transplantation and include an example of physiotherapeutic treatment on specific case of a patient after liver transplantation. The thesis is written from a physiotherapeutical point of view. Methods: The bachelor thesis consists of two parts - theoretical part and special part. The theoretical part contains information about the anatomy, physiology and pathology of the liver, including liver diseases, defect of the liver function and clinical presentation. All of this information was obtained from scientific literature. The special part of this thesis describes the case study of specific patient after liver transplantation. This part was created during my practice in the Institute of Clinical and Experimental Medicine in Prague between 7th January 2019 and 1st February and includes a description of physiotherapeutic care, examinations and therapeutic units.. Results: During therapies, the patient mainly improved muscle strength and overall physical condition. She was able to rise to sitting position without assistance of...
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General manager at Škoda works in Pilsen Vilém Hromádko and his business relations with Soviet Union
Jelínková, Veronika ; Nykl, Hanuš (advisor) ; Jančárková, Julie (referee)
The thesis is focused on Vilem Hromadko, an engineer who had a signifiant influence on industrial production in former Czechoslovakia, but also in Poland and USSR. During his life, Vilem Hromadko met J. V. Stalin in person, he was imprisoned several times and joined the antifascist resistence. The main focus of the thesis is on his activities associated with an improvement of arms production in USSR between 1937 and 1941. Hromadko`s business co- operation with USSR and general contribution to the global industry were analyzed based on archive information and historical documents. Activities of Vilem Hromadko are proven by photographic attachments enclosed to the thesis. Key words: Vilem Hromadko, arms industry, Škoda works, economic relations between Czechoslovakia and Soviet union, SSSR
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Specifics of nursing care for patients with Parkinson's disease
JELÍNKOVÁ, Veronika
Theoretical part: In the theoretical part I describe diagnostics, symptoms, causes and treatment of Parkinson's disease. I deal with care for patients with Parkinson's disease and different specifics of this disease that are connected with it. It is mentioned home care for these patients, too. Research questions and objectives: In the practical part I focus on specifics of home care for patients with this disease. In order to achieve these objectives, the following research questions framed this study: There have been set two research questions in this bachelor thesis: 1. What do nurses think about home care for patients with Parkinson's disease? 2. What do patients suffering from this disease think about home care? Methodology: It is elaborated by a qualitative method survey. The data were collected by means of an interview with nurses and patients. The interview consisted of 16 questions for nurses and 17 questions for patients. The individual answers from nurses and patients were written down word for word and analysed. I asked three home care agencies for their help with my survey but two of them weren't able to help me due to lack of patients with Parkinson's disease. 5 patients were asked for interview, but one of them didn't agree with it and the next one wasn't able to be interviewed due to dementia. Patients and nurses were interviewed in a home care agency or at their homes in Vysočina region. Findings: Survey results were divided into 6 categories and 1 subcategory. The category called "Nurse Education" was extended of a subcategory "Self-education of nurses". The interviews with patients were divided into 5 categories and 1 subcategory. The category called "Nurse and patients" was extended of a subcategory "Nursing errors". The results showed that the nurses emphasized the importance of nurse kindness, understanding, rehabilitation and communication skills with patients and their families. According to the survey the patient-centred care approach is very important. This approach focuses on people's individual needs. It is showed that nurses are well educated in this issue and that patients have positive experience of nursing care. Patients appreciate nurses treating. Conclusion: These results demonstrate that the home car is very important for patient peace of mind. On the one hand nurses emphasized the importance of rehabilitation, communication skills and familiarity with this disease but on the other hand nobody mentioned the importance of taking medications correctly before meals and prevention of constipation. The results of this bachelor thesis will be used as a feedback for nurses working with patients suffering from Parkinson's disease and it can be used for medical students, too.
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