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The Building on Obilní trh
Čuláková, Michaela ; Ježková, Tereza (referee) ; Kratochvíl, Jan (advisor)
The bachelor thesis focuses on the design of a modern and transparent office building in Brno on the Grain Market. Due to the proximity of the community garden, Špilberk and the incompleteness of the building of the environmental department in Brno, the Institute for the Environment was chosen. The building provides also catering and accommodation for guest collaborators, along with areas for office promotion, which include a lecture hall and a gallery. The shape of the building closes the southern part of the Grain Market and thanks to the vertical garden that forms the facade contributes to improving the microclimate.
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NEW ON THE „OLD“ – Brno, Bratislavská - Stará Corner
Ježková, Tereza ; Beránková, Eva (referee) ; Kratochvíl, Jan (advisor)
Building has six full above ground floors and two underground floors. Two six floor buildings are block of flats and the middle two floor building has a function of mall from which goes underpass to the square. This building has the function of mall. All three buildings has common underground floor- entering area, commercial area, restaurants, fitness, From third to sixth floor are flats. Roof of the lower building is roof garden.
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The Building on Obilní trh
Jálová, Kateřina ; Ježková, Tereza (referee) ; Kratochvíl, Jan (advisor)
The Obilní trh is a notable public space in the image of the Brno city. Its southern part has not been completed yet, although there is plenty of potential for development of the city, or its public institutions. The form of public administration and its authorities are criticized for a long period of time. There are a minimum of examples of modern, open, flexible and even sustainable public buildings. The social discourse is calling for them louder and louder and architects must have the answer for this calling prepared.
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The Gallery of Brno Grand Prix
Ježková, Tereza ; Boleslavská, Yvona (referee) ; Žalmanová, Petra (advisor)
The main purpose of the diploma project is to redesign an object of the Brno Grand Prix areal. The design case study is a second step after an urban project analyses created in the pre - diploma project phase. The main aim of the diploma design studio is to produce a new impulse in the whole nearby area of the Brno Grand Prix by finding a new purpose for the city's iconic areal and creating a decent and representative place for exhibition of the extensive history of Czechoslovak Motor sport.
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The impact of digital music distribution on the structure of songs and the way they are published
Škopek, Matěj ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
The topic of this thesis is musical compositions and the potential impact of the modern method of their distribution on their structural characteristics, overall form, and method of their release. The work compares two periods, from the years 2005-2010 and 2015-2020, i.e., before and after the rise in popularity of music streaming services such as Spotify. The author's goal is to find a correlation between the changes of parameters selected by him and the development of the music industry and music distribution. In the work, the author first presents the concept of distribution in this broader, general sense of the word and its role as part of the marketing mix. It follows the role of distribution in the context of the music industry and a more detailed description and overall shape of the music market in each of the defined time periods. For each researched year, 10 songs were chosen that ranked at the top of the American music chart Billboard Hot 100. Therefore, the author's research includes 120 recordings. The monitored parameters are the length of the song, its tempo, the location of the first chorus, the total number of choruses, and whether the song was released as a separate single. The author presents five hypotheses that are based on the authors' publications in the field of music. As...
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Brand building in art: Case study Damien Hirst
Mai, Binh Thanh ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
Budování značky v umění: Případová studie Damien Hirst Bakalářská práce Autor práce: Binh Thanh Mai Studijní program: Mediální a komunikační studia Vedoucí práce: Mgr. Tereza Ježková, Ph.D. Rok obhajoby: 2023 Abstract This bachelor's thesis explores the phenomenon of personal branding and its application in the art industry, specifically focusing on Damien Hirst's personal brand. The theoretical section defines terms related to the practical part of the work, describing the branding mechanism and the process of creating personal brands in the world of art. Additionally, the most prominent branded galleries, museums, and auction houses are identified. The second section of the thesis conducts a content analysis of various information sources detailing Hirst's life, personality, and work, with the objective of describing the perception and development of the artist's personal brand. The study highlights Hirst's ability to leverage opportunities for building his brand, thanks to his understanding of the art market and consumer society. Hirst also recognized the importance of self-promotion through the media, which he frequently utilized to enhance his brand. Furthermore, the work examines Hirst's role as a brand manager who aimed to shock and attract attention. The thesis seeks to provide insights into the...
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Analysis of the Czech Philharmonic in terms of strategic communication
Zvěřinová, Sára ; Ježková, Tereza (advisor) ; Hejlová, Denisa (referee)
This thesis analyses strategic communication of the Czech Philharmonic. It provides an overview of the orchestra's historical developments with respect to changes of its chief conductors and describes its current internal and external communication strategy. The thesis examines internal communication within the Czech Philharmonic, subsequent integration of certain departments into its organizational structure and the way content is communicated to the public. It offers, therefore, a comprehensive insight into the internal and external communication of an institution of classical music. The methodology includes data collection through semi-structured in-depth interviews with executives of the Czech Philharmonic, as well as a marketing mix 4P. The research contains an analysis of three concert seasons in terms of dramaturgy and an analysis of the communication tools used by the Czech Philharmonic such as social networks, digital media and visual identity. A questionnaire survey examines how the use of communication tools impacts listeners' decisions, their perception of the way the Czech Philharmonic communicates and the impact on concert attendance. The research focuses on three concert seasons, 2018/2019-2020/2021. The thesis ultimately connects the principles of strategic communication in the...
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Marketing Communication Development on the Czech Second Hand Fashion Market
Ševčíková, Karolína ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor's thesis is to examine the second-hand fashion market in the Czech Republic from the perspective of marketing communication, which has not yet been used for this topic. In the theoretical part of the thesis, the meaning of secondhand fashion is defined from various perspectives, which were used to compile in-depth interviews with people who are in charge of communication in the Czech second-hand shops. Furthermore, the theoretical part deals with the validity that applies to the marketing of brands and points out the limits of the application of these well-established procedures to the second-hand market. The interviews were evaluated using grounded theory and point out current obstacles and opportunities of marketing communication of second-hand fashion shops in the Czech environment.
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