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The media image of colapsed Bangladesh textil factory in april 2013 and analysis of way czech media inform about textil industry in developing countries before and after this event
Lešková, Veronika ; Hronová, Tereza (advisor) ; Macků, Lucie (referee)
In April 2013 in Bangladesh building with five textile factories in which 1,129 people died, collapsed. A period of two months followed by when the media reported on violations of human and labor rights more than for the whole period of eight years before followed. The aim of this work is media image of human rights shown on the largest textile disaster in April 2013. The aim is to describe the media construct of human rights in the Czech serious media and their Internet sites. The solution I used is a combination of qualitative and quantitative analysis and analytical part is divided into two periods. The first part of the analysis focuses on the period of one year after the collapse of the factory, the second part analyzes the period from January 2005. I managed to describe how the Czech serious long-term media ignore human rights themes and focuses only to the news reporting.
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Selected critical media theory
Říha, Filip ; Jirák, Jan (advisor) ; Hronová, Tereza (referee)
The content of this bachelor thesis is primarily a description of the five selected streams of media criticism. The main aim of this bachelor thesis is a comparison of the various critical theories, based on their basic description, in which the basic thoughts of this stream are always expressed, factografical data of individual thinkers and dominant institutes, which were criticized. This bachelor thesis also provides informative character and the basis for forming opinions about individual critical streams which were described. So a reader during the reading will be summarily informed not only about described critical streams, but at the same time this work provides a description of the most important basic terms which are bound to them. It also provides a view of the problems of the society, which reigned in the society in different contexts, especially in the period of the second half of the 20th and the 21st century. The work offers a review of a mass culture, popular culture, affects of advertising, problems of globalized media, narcissistic society or a sight of feministic critique of media. The work also provides an evaluation of various streams of possible development of critique of media to the future.
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Tendencies of development in regional news service of ČTK
Golis, Ondřej ; Trunečková, Ludmila (advisor) ; Hronová, Tereza (referee)
This graduation thesis ,,Tendencies of development in regional news service of ČTK" deals with regional news service of ČTK during 2005 - 2009 period and tries to describe its form and latest trends of development. It also features a field trip to one of regional redaction in Plzeň. The results of research quantify data picked from infobank of ČTK, they are compared with findings from field, with theoretical knowledges and also with statements of ČTK in its annual reports. Trends of ČTK general and business regional news service are compared with trends of ČTK domestic and business news service. This thesis is theoretically based on routines of journalist organization, role of regional journalist and standing of press agency in medial system.
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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A Phenomenon of fashion Blogs
Souralová, Ivona ; Hronová, Tereza (advisor) ; Reifová, Irena (referee)
Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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Gatekeeping in the news ČT1 a TV Nova
Holubová, Hana ; Hronová, Tereza (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis Gatekeeping in the news ČT1 and TV Nova is focused on gatekeeping process in the most watched commercial television and the most watched public television. Gatekeeping is the process within which gatekeepers decide what information will not be processed as a news and, vice versa, what information will be processed and will become a news to be broadcasted in television. This process is controlled by gatekeepers on whom the decision-making processes depend. One chapter of the thesis deals with the history of researches focused on gatekeeping process and one chapter deals with the most comprehensive gatekeeping research carried out by Pamela Shoemaker. Other chapters address information sources in the Czech Republic, news values and researches focused on determination who are persons speaking in news. The practical part of the bachelor thesis is based on detailed interviews with individual gatekeepers in the ČT1 and TV Nova newsrooms. It is the aim of the bachelor thesis to map functioning of decision-making processes (who determines themes of news, who decides on replacement of a news by another one) in ČT1 and TV Nova newscast. From each newsroom 4 gatekeepers were interviewed. Questions were asked about decision-making process concerning themes, gatekeepers were asked what news...
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Humanitarian Situation in Kosovo Reported in Lidove noviny and Pravo (1998-1999)
Havránková, Petra ; Křeček, Jan (advisor) ; Hronová, Tereza (referee)
This paper deals with the issue of media bias in the Czech Republic during the Kosovo crisis (1998-1999). Specifically, the paper attempts to answer the question on what kind of attitude the Czech media held towards the interest of the Kosovo Albanians, Serbs, or if they presented a neutral view on the subject. The paper analysis the contents of 231 newspaper articles published in the Lidové noviny and Právo daily newspaper in three selected periods (October-December 1998, May 1999 and July-September 1999). The paper concludes that there were differences between the standpoints in between the two media, and describes the individual nuances. The overall result of the analysis suggests that none of the papers adopted a continuous neutral standpoint and that the positions have evolved correspondingly in the course of the crisis. The paper also presents academic research dealing with the media bias during war reporting and, in conclusion, matches these theories against the results of the contents analysis. To illustrate the overall context, this paper also describes three periods concerned and analyzes the situation in Kosovo from the humanitarian perspective.
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From peace to Crimea: Russia's media image in Czech commentary in years 2013-2014
Kochová, Julie ; Hronová, Tereza (advisor) ; Marjanovič, Teodor (referee)
Bachelor's thesis titled From peace to Crimea: Russia's media image in Czech commentary in years 2013-2014 analyzes the form of commentaries related to Russian federation and endeavors to capture a transformation of medial view on the country in the context of Winter Olympic Games in Sochi, conflict in Ukraine and all previous events. The theoretical background of the whole thesis is based on the theories of social and medial construction of reality such as agenda setting, framing and gate-keeping and deals with stereotyping as well. An extensive chapter is devoted to Czech-Russian relations in a time span longer than a century, presents important points in shared history and mentions events which radically influenced international history in the past. The analytic part applies the method of quantitative content analysis and utilizes elements of qualitative content analysis. The presented media image of Russia is based on examination of eight variables (frequency, media, extent, author, event, topic, evaluation of Russia's role and stereotypes).
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Gay pride: the media portrait of homosexuality in czech media based on the example of gay marches
Strnadová, Mirka ; Osvaldová, Barbora (advisor) ; Hronová, Tereza (referee)
This thesis describes the reflection of homosexuality in Czech media on the example of marches of homosexuals. Firstly I clarify the main terms and the differences between them, then I focus on the history of perception of homosexuality and the roles of homosexuals in our society. The chosen units for the content analysis are following periodicals: MF Dnes, Právo and Lidové noviny. The analysis focuses on the articles published in the range of three months from the day the events took place during the years 2008 and 2011. In the analytical part of this thesis I firstly characterize the marches held twice in Brno, once in Tábor and once in Prague. All the periodicals were interested in the first Queer Parade in Brno but their interest in the second and third one dropped. The most media attention achieved the Prague Pride in 2011. There have been over 100 articles about this topic and their size rose and dropped equally with the number of visitors of these events. The interest of the media has also been influenced by any kind of negative event, mainly when the marches were attacked by extremists or criticised by politicians. These negative and stereotypical statements in media can be very influential in the way of stigmatizing sexual minority and it is also one of the aspects which this thesis pays...
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The media stereotyping of Czechs in the case of the National library
Kára, Jan ; Hronová, Tereza (advisor) ; Dvořák, Tomáš (referee)
My bachelor thesis "Media stereotyping of the Czechs in the case of the National Library" explores stereotypes of Czech national identity / Czechness in the contents of Czech printed media. The media chosen are the weekly magazines Respekt and Reflex . The examined period is from 2nd March 2007 to 2nd June 2007, which means three months after the announcement of the winner of international architectural competition for the new National Library building at Letna. Qualitative content analysis method is used to define stereotypes based on the material examined. It is conceived as an interpretation of a media text. The analysis studies and interprets references found to the Czechs / the nation /the society. It examines what identity and character the chosen titles assign to the Czech nation. After that, the thesis examines the similarities and differences between the two titles. The research part is preceded by a theoretical part and a methodological part. The theoretical part explains the concepts of national identity and national character and stereotyping and describes the affair of the National Library from the point of view describing the historical problems of its premises, the course of the architectural competition and the final form of the design by Jan Kaplický. The methodological part describes the...
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