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Motivation for athletics coaches
Hrádková, Eva ; Pauknerová, Daniela (advisor) ; Bedrnová, Eva (referee)
The aim of the thesis is to find motivational sources of contemparary trainers at the Athletic Club Stodulky Praha. Subsequently, these values are used to compare with the motivational profile ot the defined target groups in order to compare the similarity of these profiles, which should help to determine whether in these defined target groups might be found some potential new athletics coaches.
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Teachers` working conditions in Russia and the Czech Republic
Telegina, Ekaterina ; Surynek, Alois (advisor) ; Bedrnová, Eva (referee)
This thesis concerns issues of teachers` working conditions in Russia and the Czech Republic. Its goal is to analyze selected working conditions and point out some of the current problems within the teaching profession. Theoretical part includes mostly the historical development of the teachers` working conditions and also the basic terminology regarding the topic of the thesis. Practical part presents, summarizes and interprets outcomes of researches in the fields of prestige of the teachers` profession, financial remuneration of teachers and aggression of students against their teachers. Thesis represents findings which goal is to critically describe development and the state of the working conditions of teachers' profession in the two analyzed countries.
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Sensory and emotional marketing
Lešková, Terézia ; Kašparová, Eva (advisor) ; Bedrnová, Eva (referee)
Sensory and emotional marketing is a new approach in marketing and represents a wide spectrum of a new reserch in marketing. In my diploma thesis I focus on the part called neuromarketing that in our countries is not very much studied yet. Neuromarketing is a science combining impact of emotions on our rational behaviour. Firstly I look on the topic theoretically followed by realistic attempt on the influence of neuromarketing on customer. Practival part nice reflects awareness about neuromarketing in economy students of selected Universities in ČR, SR and Denmark. It looks on possible influence in decision making process. Is divided into five parts in which I look also on the impact of advertisiment and its use in neuromarketing, as well as on ethics, which will take very important role in the future orientation of neuromarketing.
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The influence of media on perception and behavior in the period of the economic crisis 2008-2009
Novotný, Tomáš ; Bedrnová, Eva (advisor) ; Hanzlík, Jan (referee)
The work examines the influence of media on Czech society during the economic crisis of 2008-2009. The theoretical part contains an analysis of human communication and analysis of Czech mass media. Briefly describes the causes of economic crisis and its media coverage in the years. The observed background is verified online through a structured questionnaire. The practical part of the study contains evaluated data exploration and suggested solutions to identified problems to prevent the negative influence of media on Czech society.
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Psychology of selling in wholesale and retail
Jesenská, Tatiana ; Bedrnová, Eva (advisor) ; Chládová, Martina (referee)
The aim of this work is to clarify the fundamental role and impact of psychology and buzzmarketing in practice. Also approach the most important tools needed to understand the proper utilization of all their advantages, such as procedures to become a successful professional seller, how to avoid failure and to be able to cope with problems, how to communicate with clients and how is this all influenced by the motivation itself. The work provides an overview of how psychology of selling is closely related to buzzmarketing. These theoretical findings are substantiated and analyzed on the basis of empirical research in wholesale and in depth research in a particular retail chain.
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The influence of advertisement on children`s mental evolution
Mikušová, Marcela ; Hubinková, Zuzana (advisor) ; Bedrnová, Eva (referee)
Children's understanding of the surrounding world is not influenced by adult skepticism. First indications of disbelief are visible not until the school-age. Reasons are as follows: 6- to 17- old youths are more developed from psychological point of view and the influence of socialization is stronger. In contrast with children, adults take into consideration both the utility and alternative goods which can fulfill his or her needs as well. Advertisement can attract children, youths and adults nowadays. My survey was aimed at several hypotheses. Some of them were proven and some of them were disproven according to findings based on the analyses of questionnaires. In addition, I found interesting coherence between a few phenomena which can be investigated more carefully in my future research. My final conclusion is that media are a good servant but a bad boss.
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Work Analysis, Description and Specification of Selected Jobs in the Company MAVEL, a.s.
Roškotová, Hana ; Bedrnová, Eva (advisor) ; Franková, Emilie (referee)
This thesis focuses on analysis of jobs in private company MAVEL a.s. Objective of this thesis is to update current jobs descriptions, which are supplemented by specification, and to create the missing description of the selected jobs. The first part of the work is theoretical base, which is elaborated by the literature and relevant web sources. The practical part discribes the company and basic characteristics of the respondents, who were all workers of studied jobs. Next part is analysis of work, which was carried out by questionnaires. The analysis result is to create jobs descriptions, whose final version is fleshed out by interview with senior staff. Updated descriptions should facilitace the selection procedure to the given positions. At the end of the work are introduced some recommendations which should lead to more effictive HR activities in the investigate company.
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Psychological and social aspects of tour operator's activity
Kaplina, Olesya ; Bedrnová, Eva (advisor) ; Jarošová, Eva (referee)
This graduation thesis focuses on analyzing a tour operator's supply and it's comparison with the results of empirical research. Trends of demand in tourism industry, preferences and expectations of clients will be compared with the vision of the tour operator on the base of theoretical knowledge and the results of empirical research. To reach improvement of the supply the needed measures will be advised in the end of the thesis. The thesis is divided into two parts, the theoretical base and the empirical research.
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Analysis of Internal Communication in Company OSMA zpracování plastů, s.r.o.
Maršálová, Kateřina ; Bedrnová, Eva (advisor) ; Surynek, Alois (referee)
Theme of this thesis is internal communication in company OSMA zpracování plastů, s.r.o.. Main aim is to find out the ways and quality of communication in this company. Text is divided into three parts. As a first step the methodological solutions are defined. These are aim and subject of the work, hypothesis about communication in company OSMA and methods of solution. Next theoretical part describes the social communication and consequently focuses on communication inside the company. The crucial part of this thesis is practical part. It contains interpretation of the results, verification of given hypothesis and suggestions how to improve findings.
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