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Gustav Schmoranz - 22 years in the National Theatre
Schmoranzová, Viktorie ; Svobodová, Doubravka (advisor) ; Černý, Ondřej (referee)
This thesis focuses on the longest serving director of the National Theatre Gustav Schmoranz and the status of our first theatre scene in the turning point before the First World War, during the war crisis and during the first years of the independent Czechoslovakia. Furthermore, the theses touches the overall political, social and economic climate of the first half of the 20th century, during which the Prague theaters´ network as we know it today was constituted, a number of producer decisions made, and attitudes born which were influencing the theatrical life of the metropolis throughout the 20th century, and de facto influence it until today.
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PROS AND CONS OF MY EXPERIENCE
Černý, Ondřej ; Sílová, Zuzana (advisor) ; Kudláčková, Jana (referee)
The aim of this work is to describe the most important experiences that influenced my current work at the theater and beyond. It's a look back at ten years of my own practice. Most of this thesis presents my view of the musical, the exercises and techniques that helped me to achieve better results. I refer to the theatre Disk practice, where rather than analyses of individual productions I concern about circumstances that determined their development and the resulting shape. The chapters on black and touring theater mention probably the most cons of the theatre practice, especially unprofessionality I've often met there. I would like to emphasize that all the insights and experiences described here are based purely on my own experiences and ideas with which every reader may not agree. Their infallibility is confutable, but for my future practice in any case indispensable.
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Viral marketing in the context of commercial communications
Černý, Ondřej ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The purpose of my thesis is to analyse viral marketing in the context of commercial communications. The first part describes the changing environment of commercial communications and focuses on new trends such as guerrilla marketing, event marketing, product placement and use of high-tech. Also, the social media emerged, such as social networks, blogs, multimedia sharing platforms etc. The second chapter deals with the viral marketing theory, its inception and main advantages and disadvantages. At the same time the paper offers the strategy for viral campaign creation, it focuses on viral principles on Facebook, Twitter, and video sharing. The third chapter examines 3 Czech viral campaigns from Aquila, T-Mobile and Fernet Stock. The work is concluded by the two-part research: quantitative (made via questionnaires) and qualitative (focus group). The research gathered useful data on the internet usage in the Czech Republic and on perception of viral marketing in the population.
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LINQ technology
ČERNÝ, Ondřej
Purpose of this thesis is to overview unified programming model LINQ and its application in C#. It examines effects of LINQ utilization on conventional methods used while working with data in object oriented programming. Major part of this thesis discuss the implementation of LINQ to SQL, however basic information about all the significant methods are also included. Furthermore, it is engaged in development of C# applications using LINQ and may also serve as a learning guide, containing all vital facts about LINQ, its syntax, and its advantages compared to classic principles of data handling.
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Gustav Schmoranz and his era in National theater
Schmoranzová, Viktorie ; Svobodová, Doubravka (advisor) ; Černý, Ondřej (referee)
My thesis focuses on the first six years of Gustav Schmoranz as the director of National Theater. Overall, the typical intellectual of the turn of the 20th century stayed in the office for 22 years, an extraordinary long term for the period. I have tried to pin down most important instants of the early stages of his career in the position, and, at the same time, to embed it into the period context, the political and cultural atmosphere of Prague at the time. I also tried to describe circumstances that led to the birth of the first significant stage directorial era of the National Theater, represented by Jaroslav Kvapil, and difficulties that went along with establishing and separation of the two still most representative institutions of Czech music ? Opera NT and Czech Philharmonic Orchestra. It goes without saying, that I have also paid attention to all functional implications of the period theater management.
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BPEL
Černý, Ondřej ; Selčan, Vladimír (advisor) ; Buchalcevová, Alena (referee)
The thesis is dealt with the question of Business Process Execution Language. First of all, the work is focused on two main approaches which make use of the BPEL language. It concerns the approach to both service oriented architecture (SOA) and Business Process Management. The thesis subsequently defines and shows the features of SAO and BPM and determines the key role of BPEL in SOA and BPM. The important part describes alignment of SOA and BPM which shows individual problems of alignment of both approaches by the help of BPEL language. Furthermore it shows the difference between business and IT, which is necessary to overcome. After the two basic trends, that use BPEL language, are introduced the work attends directly to the BPEL language. After the basic characteristics are explained, BPEL language is defined and filed into history. A short paragraph is devoted to BPEL engine, which performs the executable business processes. Consequently the important elements of BPEL language and life-cycle of BPEL process are described. The second part of the thesis is concluded by disadvantages of BPEL language. The last part aims to compare selected tools for the use of BPEL language on the basis of their features defined by criteria. As firstly showed in appendix, there is a possibility to transfer business process from a model to an executable form. Furthermore there are also examples of practical BPEL language usage for service orchestration and for complete usage of the BPM life-cycle.
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Use of MS EXCEL for analyzing data from OLAP databases
Černý, Ondřej ; Benáčanová, Helena (advisor) ; Lorenc, Miroslav (referee)
This bachelor thesis describes theoretical basis of OLAP (OnLine Analytical Processing) databases and focuses primarily on a practical use of Microsoft Office Excel 2007 for analysis of the data stored in OLAP databases. The aim of thesis is to describe, what possibilities Excel provides for the work with OLAP databases, and what is the working procedure of such work. Work of Excel with OLAP databases is demonstrated on sample database. This thesis can be used as an user's guide for beginners with no experience in analysis of OLAP databases in Excel.
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Work of Zbigniew Brzezinski in relation to politics and economy of the USA
Černý, Ondřej ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The paper recapitulates Zbigniew Brzezinski's views on the United States at the dawn of 21st century and his criticism of the presidency of George W. Bush. The first part describes the position of the USA in the era of globalization, the latter regarded as a new ideology. The second chapter explores the allies of the USA and their indispensableness. The third part analyzes the enemies and threats, which the USA must face, pointing out terrorism, weapons of mass destruction and cyberterrorism.
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Návrh příručky kvality a některých souvisejících směrnic pro zkušební laboratoř
Černý, Ondřej ; Plášková, Alena (advisor) ; Zelenka, Karel (referee)
Diplomová práce vznikla na základě spolupráce autora se zkušební laboratoří Policie ČR s působností na území hlavního města Prahy. Cílem práce je zpracovat této laboratoři na míru pro její vlastní potřebu příručku kvality tak, aby byla použitelná v každodenní praxi. Aby byla příručka kvality jako taková schválena příslušným akreditačním orgánem, je koncipována tak, aby splňovala všechny náležitosti a požadavky normy ČSN EN ISO/IEC 17025:2005 ? Posuzování shody ? Všeobecné požadavky na způsobilost zkušebních a kalibračních laboratoří.
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Redukce a selekce informací v mediálním kontextu
Jeníček, Michal ; Pavlíček, Antonín (advisor) ; Černý, Ondřej (referee)
Obsahem bakalářské práce je charakteristika mediální informace, která jako taková v sobě nese atributy selekce a redukce. Při jejím zpracování konzumentem musí být tento nevyvratitelný fakt brán v potaz. Práce nemá za primární cíl očernit práci masmédii, ale na základě jejich funkčního principu dokázat, že distorzní vlivy působící na informaci jsou přirozeným výsledkem ekonomických principů, kterými se média řídí. Stručnou charakteristikou největších představitelů masmédii a principů jejich činnosti odhalíme jejich hlavní pilíře činnosti, které stojí na základním principu získaní přízně konzumenta. Praktickými ukázkami z mediálního světa pak bude patrno, že popsané principy nejsou jen teorie a v praxi jsou hojně využívány.
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