|
|
Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Higher Schools
Valovičová, Eliška ; Syrovátka, Oldřich (advisor) ; Vegrichtová, Radka (referee)
The work is to design appropriate procedures for establishing partner relations with the ACP Traductera Company, Ltd. with selected universities and to raise awareness among the number of students. The selected universities are Faculty of management VŠE in Prague, Teacher's college JČU in Ceske Budejovice, Polytechnic University in Jihlava and Západomoravská University in Trebic. In this work overlap sciences such as strategic marketing, marketing communication, management and human resources management. Marketing communication tools are used for research in selected universities. To catch out views of students on issues of cooperation and awareness of the company questionares were used. In the form of an interview negotiation with University representative was held. In the end there is an evaluation of all selected universities on the issue of cooperation and evaluation of their students in terms of language proficiency. There is a recommendation for the establishment of partnerships with universities that are best suited to the requirements and there is stated in what form this cooperation should take place.
|
|
|
Financing of the Higher Education in the Russian Federation
Pochtyva, Iryna ; Urbánek, Václav (advisor) ; Maaytová, Alena (referee)
This diploma thesis is dedicated to funding higher education in conditions of the Russian Federation. The main aim was to create an analysis of the current system of funding tertiary education of the Russian Federation and the definition of proposals for improvement. The purpose of the first part is to summaries the economic aspects of higher education. The second chapter is strictly focused on the research and is devoted to the characteristics of higher education in terms of funding.
|
|
|
Present-Day Trends in Further Education of Future Managers
Kořínek, Jan ; Hiršová, Miloslava (advisor) ; Míková, Irena (referee)
The Bachelor thesis consists of a theoretical part and a practical one. In its theoretical part, first are defined key notions relevant to the topic of the thesis. Further there are described individual institutions dealing with the education of managers. The practical part is focused primarily on a comparison of the Faculty of Management with the Faculty of Economics and Administration of the University of Pardubice and another comparison between the Faculty of Management and the Faculty of Operation and Economics of Transport and Communications of the University of Žilina. There are compared subjects taught at these faculties as to their contents and their classification in the framework of particular terms. In the conclusion of the practical part, the established data are interpreted; the results of this interpretation are certain recommendations of how to improve the quality of education at the Faculty of Management.
|
|
|
Sponsorship of Czech Private and Public Universities
Daňková, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis was to provide the reader with the insight into sponsorship of Czech universities, explain the definition of sponsorship from different point of views and make a suggestion for improvement in the area of the academic sponsorship. I described sponsorship as a part of marketing communication and on showed its utilization on the specific example of the University of Economics and Ceska Sporitelna.
|
|
|
Vysoké školy v regionech
Hrabánková, Petra ; Krbová, Jana (advisor) ; Čejp, Vlastimil (referee)
(The importance of universities for the development of regions, possible benefits and risks) In the framework of this thesis, the present state of Czech university education system will be described in the opening chapter. After defining the methodology of research, the relation between universities and the particular regions will be analysed and possible forms of cooperation described. Within the investigation the level of cooperation between universities and companies in the region Hradec Králové will be evaluated, based on outcome of the research problematic areas of cooperation defined and steps toward future effective cooperation proposed.
|
|
|
Methodology of implementing new component IS on universities in Czech Republic
Krákora, Jan ; Čermák, Igor (advisor)
Diploma thesis analyzes procedure of implementing new component of information system on universities in Czech Republic. Data were collected with the aid of question-form and complemented by interview on chosen universities. Analyze of implementation is divided into several areas: IS architecture, component cooperation, opening analysis, contractor selection, contract, methodology used, project management, time table, global analysis, verification of data purity, testing, training, documentation and acceptance. General recommendations of implementation new component into information system are made from gained information in chapter 6 and summary of thesis.
|
|
|
Financing of higher education in the United States
Černá, Veronika ; Urbánek, Václav (advisor)
This thesis covers financing of higher education in USA. American higher education must not depend only on state or federal finances. Colleges and universities need to find other resources. Grants and private sector resources compensate low level of state/federal subsidies. First part describes the most important financial resources of today, separately for private and state colleges - federal grants, tuition, local and state government contributions. Next, paper deals with crossover from supporting schools to supporting students and the actual state of tuition levels. In the second part, a brief outline of students'financial aid is given. Federal government manages great amount of money for this particular purpose. Accesibility of higher education in the USA is at the peak, there are currently 18 million students and the number is still rising. Thesis contains charts, graphs and tables to illustrate current situation as well.
|
|
|
Financování vysokoškolského vzdělání z veřejných zdrojů
Matyáš, Radko ; Urbánek, Václav (advisor)
Práce zkoumá systém financování vysokoškolského vzdělání v České republice z veřejných zdrojů. Ukazuje, že investice do vzdělání jako do lidského kapitálu je výnosná nejenom pro studenta, ale i pro stát. Po identifikaci největších problému českého vysokého školství a po analýze systémů v některých zemích OECD tato práce předkládá návrhy změn pro Českou republiku. Představuje model školného a půjček od státu s možnosti splácet až z výnosů ze studia a dále model hodnocení výstupů. Mezi přínosy patří zvýšení finančních zdrojů, důraz na kvalitu, motivace studentů i škol k lepším výsledkům a posílení spravedlivosti celého systému.
|
|
|
Human Resources in IS/ICT
Zakharenkava, Sviatlana ; Hamerník, Petr (advisor) ; Zámečníková, Jana (referee)
Tato bakalářská práce se zabývá výzkumem trhu práce v oblasti informačních technologií a analýzou jejího vývoje. Úvodní část práce uvádí do problematiky lidských zdrojů a poukazuje na existující problémy v této oblasti. Věnuje pozornost vlivu globalizace na rozvoj společnosti a trhu práce v jednotlivých zemích, ukazuje na odlišnosti v přístupu k formování trhu lidských zdrojů ve vyspělých a rozvojových zemích. Druhá část analyzuje specifika organizace firem, působících na trhu informačních a komunikačních technologií, definuje jednotlivé IT profese a zkoumá roli IT specialistů v rozvoji hospodářství zemí. Uvádí komplexnost jednotlivých profesních rolí a definuje hlavní požadavky na IT pracovníky. Třetí část je věnovaná stavu trhu práce v oblasti IT a vymezení hlavních trendů jejího vývoje. Ukazuje na velké rozdíly mezi vyspělými zeměmi, přecházejícími na outsourcing a offshoring svých procesů a systémů, a rozvojovými zeměmi, které vystupují na druhé straně tohoto procesu ? jako příjemce zahraničních investic a zakázek. Tyto rozdíly ukazuje na příkladu USA a České republiky. Vymezuje stav trhu práce, požadavky na specialisty, porovnává nabídku a poptávku na trhu a uvádí možný budoucí vývoj situace. Větší pozornost věnuje problémům nevyrovnanosti trhu lidských zdrojů v České republice a příčinám tohoto stavu. Poslední podkapitola je věnována hledání cest k řešení těchto problému a návrhu potřebných kroků ke zlepšení situace. Na závěr se shrnují výsledky analýzy a poznatků, ke kterým výzkum dospěl.
|
|
|
Financing of universities in Czech Republic and England
Plešková, Eva ; Urbánek, Václav (advisor)
This final work is engaged in description of universities in Czech Republic. It describes legislative frame of universities. This work deals with strong and weak spots of financing of universities in Czech Republic. Further it relates historical progress of funding education system and tuition fees in England. This work explains types of loans, grants and ways of their repayment. In fine there is noted comparison of both countries and possibilities to utilize system which works in Englad, in Czech Republic
|
guest ::
