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Marketing of a dance studio
Adamčiková, Patrícia ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of this bachelor's thesis Marketing of a Dance Studio is to apply theoretical knowledge from the area of marketing, specifically marketing of services and sport marketing, in order to analyse the current state of marketing communication of a particular dance club. The theoretical part includes an independent chapter focused on free time activities of children and youth. In the practical part of the thesis, the Dance Studio ATS Domino is introduced along with its marketing activities. It also contains a feedback form for current members and analysis of their responses.
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Consumer protection during services provided by travel agencies
Kučerová, Michaela ; Valentová, Jana (advisor) ; Švarc, Zbyněk (referee)
Consumer protection is one of the most pressing topics in modern consumer times. As such, it has its pitfalls and its ensuring is not easy. Especially in field of providing services when satisfaction of consumers is often very subjective. The aim of the bachelor thesis is to analyse current situation of consumer protection in the Czech Republic. In the theoretical part basic terms, development process, current situation and forthcoming changes are described. The practical part is focused on analyse of advancing consumer protection in practice and on research among travel agencies and their clients.
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Business Plan
Dvořáková, Pavla ; Kovář, František (advisor) ; Sládek, Libor (referee)
The goal of the submitted thesis is to analyze the position of Cenkonzult Tábor s.r.o. at appraisals, calculations, engineering, accounting and tax advisory services market, which the company provide. The first part of the thesis is devoted to a presentation of the theoretical description of processing a business plan and processing external, internal analysis and financial analysis. The practical part of the thesis is focused on the synthesis theoretical part. I analyzed the competitive ability of the company on the markets of providing services, advantages and competitive advantages. The strengths and opportunities of Cenkonzult Tábor s.r.o. are analyzed in the thesis. I am dealing here with the analyzed revenues and costs separated by the individual activities of the organization and financial analyses in past years.
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The assumptions of commercial services development in a chosen area - microregion Veselsko
LAMAČ, Petr
Bachelor work has a title The assumptions of commercial services development in a chosen area - microregion Veselsko. I needed primary and secondary data. My secondary data originate from scientific books and from databases for example of Czech statistical office or Bureau of Labor in České Budějovice. In geographical analysis I described the microregion. I surveyed local entrepreneurs and I also interviewed mayors too. The important part of bachelor work is a short description of European funds. The main product of my work is the situational analysis. I had hypotheses too, that were authenticated or rebuted. The final outcome of my work is the Recommendations for the development of the microregion Veselsko. I hope, that I will contribute to the development of microregion Veselsko at my bachelor work. Improvement of the situation consists in better cooperation between entrepreneurs and authorities. Meetings would be very suitable. An important duty of authorities is educate people and escalate human potential.
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