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Management of sports clubs
BEROUNSKÁ, Zuzana
This bachelor thesis on the topic of " Management of sports clubs" focuses on the management of two specific handball clubs, DKH Slavoj Žirovnice and Házená Jindřichův Hradec. The aim of this work is to evaluate the management of the two mentioned clubs and to propose recommendations for improving their current state. The thesis is divided into theoretical and practical part. The theoretical part deals with the definition and clarification of basic concepts in the field of management, sports management, specifics of non-profit organizations, and the impact of the COVID-19 pandemic on the sports industry. The practical part focuses on the characterization and analysis of the current state of both clubs through a questionnaire survey for the club players and structured interviews with the club management. Based on the methods used, recommendations are formulated for both clubs, which, if implemented and introduced, can lead to improvements in the functioning of both clubs. The thesis also compares the two clubs, using the bench-marking method for comparison.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Taxation of the Non-Governmental Non-profit Organizations
Librová, Veronika ; Silvie, Kořenová (referee) ; Svirák, Pavel (advisor)
This bachelor‘s thesis deals with the taxation of non-governmental organizations, more precisely civil associations. The subject matter of this work is the tendency of optimalization of the tax base. Based on the findings (mainly from the Act No. 586/1992 Coll., The Income Tax) proposes the most suitable method of distribution of activities, the use of tax accepted expenses and use of tax advantages for non-profit organizations. The outcome of this work is proposal how the organization should use and apply these tools, to tax-optimize their tax base.
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Managing International Event Grand Prix Moravie in Public Relations
Volný, Ondřej ; Blahutková, Marie (referee) ; Peričková, Lucie (advisor)
This bachelor thesis is dealt with increasing the efficiency of public relations while holding the international life saving tournament Grand Prix Moravie in Brno. The first part of the thesis is dedicated to the theory which is necessary for understanding the above mentioned issue. The following part is devoted to the analysis of the current status of the PR in the tournament. Several suggestions were advised to improve and increase the efficiency of communication with the public based on these analyses.
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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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Marketing Utilization in Management of a Sport Club
Janošík, Viktor ; Skoumal,, Jiří (referee) ; Chalupský, Vladimír (advisor)
This master´s thesis is focused on marketing management of a selected Golf Club - civic association. The main subject matter is an analysis of current marketing utilization in management of the Golf Club and to find appropriate ways of corrective solving in this field, which will lead to attain the role of the club and ensure development and operation of the Golf Club. The thesis is divided into four main parts. The first part defines the goals and methods of the work. The second part is focused on theoretical foundations, which are the basis for the next section. The third part focuses on analysis of the association and its surroundings. The last part contains the specific proposals of marketing activities of the Golf Club for achieving the set objectives.
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Taxation not-for-Profit Corporations
Ferencová, Eva ; Mališ, Radovan (referee) ; Svirák, Pavel (advisor)
The Bachelor thesis purveys the information of the taxation of the non-profit organizations focused on the income tax of the legal entity. In the practical part is processed analyses of the taxation of the specific non-profit organization (The Hospital and Polyclinic Havířov). The first chapter defines what non profit organizations really are, what are their goals and missions, what are their ownership of property, how the organizations manages funds, what are their obligations in the field of bookkeeping and how they establish profit and tax base. The second part contains a detailed analysis of the situation in the hospital. The third part is devoted to design optimization of tax income tax hospital with an emphasis on using all legally permissible discounts and deductions.
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Evaluation of the Economy of Selected Public Sector Organization
Vargová, Iveta ; Rous, Pavel (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis is focused on the evaluation of the economy of a selected organization with a social program, G-Centrum Mikulov, contributory organization. The first part of the thesis deals with methods of processing and the objectives of the work. In the other parts there is the needed theory, the analysis of costs and revenue and partly modified financial analysis. The conclusion of the bachelor thesis is the evaluation of the organization's economy and own proposals for solutions.
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