|
|
Glitch within art and its evolution
Zábrodský, Petr ; BLAŽÍČEK, Martin (advisor) ; POSPISZYL, Tomáš (referee)
The focus of this paper is the development of art that implements technological error, known as glitch. It covers the whole spectrum, from the musical origins of glitch up to its contemporary multi-disciplinary state. This paper does not omit a mention of the theory of glitch and its wider importance within the frameworks of culture, society and the history of art. Glitch is, due to its essence, dependent on the technological conditions at the time of its creation, which means that this paper also includes a description of established methods of using the disruption of data flows as well as the results of such interventions. Nonetheless, what follows is a description of the basic groundwork of such methods and an outline of their inner principle that one can find in the contemporary new ways of understanding and using glitch. This work thus mainly focuses on the history of glitch rather than its new forms, however it concludes by a description of the assimilation of its aesthetics, more than its principles, by mass culture, which brings a shift in its aesthetic function in specific popcultural contexts.
|
|
|
E-commerce project monetization
Prášilík, Zdeněk ; Heřman, Jan (advisor) ; Hodboď, Radek (referee)
The aim of this thesis is a monetization of e-commerce project. Using various tools of online marketing avaliable. In particular performance oriented and paid ad formats including emailing, product search engines, search engine advertising, and advanced remarketing strategy. As a proove of success or failure of this intention, project will be evaluated with EBIT and ROI indicators together. An e-commerce project of bad economic condition has been chosen for the experiment, whitch barely covered own operational costs. Many changes were accepted during the experiment. Especially in expenditure structure and media mix used. Many changes in previous ad systems used and more new tools and performance marketing features added. The result is improove in project efficiency. Project becomes economically independent unit.
|
|
|
Establishing a TV station in the digital era
Eslam-Bahadorie, Farid Werner ; FRIČOVÁ, Kateřina (advisor) ; SLÁDEČEK, Petr (referee)
This thesis on the "Establishing of a TV station in the digital era" describes and evaluates the influence of digital technologies and changing viewer behavior on television industry.
It analyzes the Czech TV market regarding television operators, distribution technologies, the development of viewing shares and ad revenues and developing trends. The aim of this thesis is to show the status quo of the Czech TV market and to examine opportunities for the establishing of new television stations.
Chapters of the first part focus on the current state of the Czech television market, main operators of TV stations, legislative, distribution platforms, assessment of ad revenues and the evaluation of research results. The second part of this thesis focuses on a case study on the establishment of a TV station.
|
|
|
Remediation
Bílková, Kateřina ; BLAŽÍČEK, Martin (advisor) ; POSPISZYL, Tomáš (referee)
In my bachelor`s thesis is interpretation of term remediation in terms of the artist. The text includes a confrontation with texts of theorists Jay David Bolter and Richard Grusin. I defend the notion that remediation is a creative process. Start from the belief that the artist does not seek the newest medium, but the medium most appropriate to theme of an artpiece. At the beginning I define term medium and characterize remediation as transformation of aura. And I explain the term aura as a subjective relation betwen artist or spectator and media. So I do not concentrate at technical parameters, but at the impression that changes the medium of created artwork. Text includes selected examples of using method of remediation.
|
|
|
Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
|
|
|
Analysis of on-line communication mix of Danone Czech Republic and a proposal to its effectiveness
Hodboď, Radek ; Postler, Milan (advisor) ; Raiman, Alexander (referee)
Diploma thesis studies the topic of on-line communication as a part of communication mix and marketing mix. It's closely connected with rapid technological development. It's therefore necessary to monitor trends, which are also part of the thesis. Based on the theoretical backgound, analysis of Czech internet and advertising environment and research of Czech firm's approach to on-line communication, author deals with the importance of on-line forms in comparison to other parts of communication mix. The outputs of the above are applied in the analysis of FMCG producer's on-line communication mix and competitive activities also. These findings are further formulated in recommendations for more effective on-line communication of analysed company and also serves to determine the new strategy.
|
|
|
Traditional Type in the Digital Era
Weinzettelová, Silvia ; Gray, Simon (advisor)
The first part of this paper briefly reviews the history of typography and the ways how the traditional typefaces had been modified in order to ensure high readability and legibility. Semiotics of type, as well as the importance of positive emotional response to UI and UX, are discussed in the second part, highlighting the important patterns in the user’s comprehension and emotional responses. In the third place, the shift towards the “mobile first” approach is emphasized, and the importance of adopting the appropriate methods and techniques which would ensure the optimal representation on information on small screen handheld devices is justified; the problems caused by type scaling and reading patterns, screen resolution, pixel representation, and backlit environment are identified. Furthermore, the optimal characteristics of screen fonts are explained. Last but not least, the present and future of typography on small screens is discussed.
Fulltext:  PDF
|
|
|
Copyright in the digital age
Kuželka, Kryštof ; Pavlíček, Antonín (advisor) ; Smutný, Zdeněk (referee)
This work is devoted to analysis of the purposes of copyright using analysis of copyright history, current and proposed legal acts and recent lawsuits. It shows that one of the purposes, the one that is mostly the subject of the lawsuits, is the entertainment industry's effort to restrict copying and sharing of digital works to the public. The last part of the thesis offers a solution. The first part analyzes the very concept of copyright, what are the grounds of its protection, and what has changed with the start of the digital age. In the next section there is description and summary of the world's two most important legal acts in the area of copyright protection -- DMCA, representing an act that is in force and ACTA, representing a proposed act. Next section shows the impact of those acts using recent lawsuits divided according to their substance. This section is also showing unjustifiability of some purposes of the copyright protection, especially protection of the right to copy and share. The last part of this thesis introduces a model, which is using the Creative Commons and crowdfunding, and an application that would allow the public to share and copy digital works without limitations while ensuring remuneration to authors.
|
|
|
Segmentation of the internet population of the Czech Republic and the specifics of digital communication
Preněk, Tomáš ; Koudelka, Jan (advisor) ; Rozlivka, Milan (referee)
The main goal of the diploma thesis is to present a complex view of the online communication, standing on three main pillars. The first pillar is the market environment that creates the basic conditions for the online communication. Second important point is the digital communication itself. In the thesis there are described the specifics of the mostly utilized digital media. The last key element is the internet user. Thanks to many segmentation criteria we can distinguish between the users and define unique characteristics of the users that can be useful for market targeting and positioning. For that reason, the main theme of the practical part of the thesis is the segmentation of the internet population of Czech Republic. The segmentation was performed via advanced analytical and segmentation software Data Analyzer that is working with the database MML-TGI collected by the research agency Medián.
|
|
|
Budování věrnosti značce prostřednictvím digitálních médií v FMCG segmentu
Vondráčková, Petra ; Karlíček, Miroslav (advisor) ; Pěničková, Vlasta (referee)
Diploma thesis studies the topic of brand loyalty within the digital media and is specifically targeted on FMCG segment. Brand loyalty is defined as a commitment to re-buy a specific product or service in the future, no matter of any external influences. In case of FMCG, there are several influencers of brand loyalty that must be taken care of, e.g. core offering, demographics, elasticity level or share of wallet. The objective of this thesis is to define a digital strategy for a dairy product brand, which aims at increasing its brand loyalty. In order to achieve that, the author has reviewed academic literature on the topic of brand loyalty, as well as on digital media and their influence on loyalty. The digital strategy, defined in the final part of the thesis, is based on the author's research dealing with brand's online performance, analysis of competitive digital activities, analysis of related online content and analysis of Czech digital environment.
|
guest ::
