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Communication of local governments
Mlčkovská, Kateřina ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This diploma thesis deals with communication between public administration and local stakeholders. Main attention is concentrated on communication between local governments and citizens. Communication is one of the tools of local development, the effective communiaction makes decisions of local governments rightful and transparent. Theoretical framework is dedicated to definitions connected with ommunication and communication of an organisation, the internal and external communication. In this work there is also descibed forms of the communication tools that organisations use in a relation to target groups. Special attention is paied to specifics of communication between public administration and local stakeholders and to participation processes in the public sector. The role of communication is presented in the framework of concrete example of participation proces - in preparation of community plan of social services - in Praha 13.
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Building of Corporate Image and Corporate Identity
Vizingr, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Corporate communications and public relations on the internet
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
This paper deals with the definition of what is corporate communication and public relation and further possibilities for their use in the Internet environment. The paper provides a comprehensive view for managers dedicated to this issue, as well as relatively independent public. The greater part of the paper is focusing on the issue of public relations and the concept of internet websites. Benefits of this paper is a comprehensive view of the corporate communications and PR. Corporate communications or PR matters are for organizations and for other interest groups, which include the general public. The paper is focusing on influence of internet of individual management which is in connection with PR. The paper distinguished further possibilities PR activities with using Internet. Practical part examine the Internet presentation of Telefónica O2 Czech republic and the possibilities of communication with individual interest groups.
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Communication channels, the part of the system base of gastronomic companies
Vondra, Zdeněk ; Krsek, Libor (advisor) ; Škráčková, Vendula (referee)
Goal of this document is to compile the basic theory of communication processes (exchange of information) of the company from the specific branch of the market. Make an analysis of these processes in real companies in order to make more suitable theory for evaluation characteristics of communication and vicariously informatics in the branch. Within the analysis, next goal is to point out the possibilities of information and communication technology support for the processes and find out the way how to implement them into company workflow. The problem analyzed in this document is, how to practise internal and external exchange of information to reach the planned business goal in branch effectively. This document describes the situation in gastronomy. System basics of the companies from this branch depend very much on the communication. Quality of information exchange including the level of informatics support affects their status on the market, which is equal to the fruitfulness.
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Virtual colaborate technology
Mrowiecová, Tereza ; Klas, Jan (advisor) ; Blatný, Richard (referee)
Effective communication between collaborators is anticipatiant of succesful functioning of company. Virtual collaborate technology enable to communicate with workers, sharing information and over big distance cooperate. The aim of this bachelor thesis are characteristics in the marketplace accessible technology. This thesis deal with classic telephosny, mobile telephony, e-mail communication, instant messaging, videoconferencing, VoIP, IP telephony, VPN and Unified Communication. The first part describe separate technology in technological aspect, equipment, standards and qualities. In the second part are benefits of separate technology, improvement in use, advantages disadvantage, estimative price. The third part bring in trends in exploitation of ICT, recessive technology, expanding technology, tendency of incoming progress in vitual colaborate technology.
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Communication and it's technological support in concrete organization
Rosická, Tereza ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
For as much as GfK Company is now reorganized, because all management has been changed, all processes are changing as well. One of this process is even process of communication, which until this time wasn't specifically solved itself. Especially due to this, is very hard to describe this process and sort. Object of this work is try to analyse process of extern and intern communication in GfK Company and simultaneously try to offer any suggestion to improve. To deals with all processes of this company isn't able due to extend of this work, and since GfK Company deals with market research and public mind, in this work is concentrated attention to communication by main activity of company. By these processes is communication with respondents and with clients, according to extern communication. In as much as communication with respondent, this work is focused mainly on household panel, because this company has from this most information (as primary data ). Same the internal communication is focused by main process of GfK Company, and that is data transmission and processing. These processes are for company basic, the most interesting and themselves right progress influenced the company as a whole, like a name and prestige and like an income. The work is separated to two main parts. The first part deals with theoretic problems. The main ideas are approached there, that are taking processes, information, communication and systems. The communication is research by social view and by technological view, so how communication is influenced by ICT, and it's positive or negative. The second part is focused to solve the concrete problem of GfK Company. In the first time is introduced the GfK, later are developed processes of internal and external communication. Next parts describe present situation and true using of ICT. According to this information are in conclusion mentioned any suggests and recommends how to improve these processes.
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Simulace politik komunikace z pozice Informačního manažera
Velehradský, Petr ; Mildeová, Stanislava (advisor) ; Rafaj, Jan (referee)
Managerial simulators enable us to experiment easily with all possible variants of alternative decisions. This facilitates the process of assessing the effective policies and strategies formed by the managers. The creation of simulators based on the principles of system dynamics in the background is the main point of interest of this diploma thesis. This paper is focused on building a simulator which would simulate policies of communication from the position of Information manager, depending on the variable settings of its parameters. The structure of the model and the parametrization of the simulator comes from practical experiences from the company called NETservis s.r.o., which specializes on the development of internet applications for large international companies. The simulator is therefore intended for the simulation of policies in this particular company, however can also serve as a referential model and be used by other companies.
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Komunikační strategie vstupu na trh zemí východní Evropy v oblasti mezinárodního výběru mýta
Záklasníková, Alena ; Mikeš, Jiří (advisor) ; Klencz, Armin (referee)
This thesis concerns development of a communication strategy in Eastern Europe, particularly Bulgaria, as a model country, in the area of international tolling, more precisely road user charging system offered by Satellic. In this strategy the promotion mix tools such as advertising, personal selling, PR, public affairs, events and conferences are applied. A concrete target group, the key message, the goal, the message strategy and the budget are created in each of the above noted promotion mix tools.
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