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Stravování v biokvalitě v regionu Brno-město - problematika dodávky surovin
Mlčoušková, Olivie
The diploma thesis deals with public bio-quality eating in the Brno-City region and with the issue of raw materials supply. In the first part of the thesis the organic agriculture is defined, in comparison with conventional and integrated agriculture. Also the definition of terms like organic products, organic food and other organic products, including their certification. The next part deals with the market, as well as with the consumption of organic food with an overview of organic food suppliers and the definition of public eating facilities. The last issue of this section is the purchasing behaviour that greatly affects this industry. The second part of the thesis is related to the restaurant Rebio, which is the only certified restaurant in this region. The survey is divided into three parts. In particular it is a supplier survey, than an interview with a chef about the supplier-customer environment of the restaurant, and at last but not at least, a questionnaire survey at the their customers, which related to restaurant turnout, organic farming and purchasing behavior.
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Analýza stavu ekologického zemědělství a bioprodukce ve vybraném regionu Jihomoravského kraje - okres ZNOJMO
Soukupová, Tereza
The diploma thesis deals with the issue of organic agriculture and organic food production. The aim was to analysis of the current state of organic agriculture in the South-Moravian Region with a survey of the district of Znojmo. The literature review sets out the principles of organic agriculture and organic food production, current legislation and the system of registration and control. The thesis contains a description of the state of organic agriculture in the Czech Republic and the world. The practical part evaluates the current state of organic agriculture in the South-Moravian Region and in the Znojmo district, including the comparison of the state in the individual districts. The next part is focused on mapping the offer of organic products for direct consumption in the district of Znojmo. It includes a questionnaire survey on awareness of local supply of organic production and on organic farming in general.
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Aktuální stav ekologického zemědělství a bioprodukce ve vybraném regionu Zlínského kraje - okres ZLÍN
Schichová, Petra
The thesis deals with the actual condition of organic farming and bioproduction in Zlín region and it analyzes the situation in more detail in the district of Zlín. The first part of the thesis characterizes the importance of organic farming and its principles are approached, followed by a brief description of organic food. After defining the concept of organic farming, the thesis focuses on history, current status and valid legislation. Zlín region is introduced and described here, its specifics and conditions for agricultural production. The next part analyzes the overall state of organic farming and bioproduction in Zlín region and it compares the situation in individual districts. Part of the work is mapping the local offer of organic food, including comparison of prices with common sales chains and questionnaire survey, which is aimed at comparing the status of organic farmers of various sizesin the Zlín region.
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Analýza trhu a dostupnost biopotravin ve vybrané lokalitě Zlínského kraje
Münsterová, Adéla
The bachelor thesis on topic Market Analysis and Accessibility of Organic Foods in selected locality of the Zlín Region described the issue of organic food production and the market situation. The literature review describes the basic principles of organic farming. There is defined the concept of organic food, the issue of their production, certification, quality and market situation. Examples of comparative studies between bio food and conventional foods are also mentioned. The main aim of the work was to find the availability of organic food in the Zlín region and to map the offered assortment in the Zlín town locality.
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Nové formy distribuce a prodeje potravin se zaměřením na využití možností internetového obchodování
JOKLOVÁ, Martina
Diploma thesis "New forms of distribution and sales of food with a focus on internet trading" aims to analyze the food market to recommend real realization of the new forms of food sales with the focus on the internet usage. The first part is focused on theoretical knowledge that explains the basic concepts related to the topic. In the second part, I focused on questioning and interviews. The aim was to find out if the customers buying food via Internet, whether they would welcome this form of selling and distributing food and the benefits of buying them over the Internet.
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Uplatnění regionálních, sezónních a ekologických potravin ve školních stravovacích zařízeních Jihočeského kraje
NEUMAYEROVÁ, Eliška
Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.
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Marketing of organic food in South Bohemia
NĚMEČKOVÁ, Lenka
In the Bachelor Thesis on Marketing of Organic Food in South Bohemia, analyzes the current state of organic food in above-mentioned region from the perspective of marketing. The main purpose is to find out the customers relation to organic food and the main aspects which are decisive in shopping. The basic marketing concepts as a who is the customer, types of customer's behavior in the market, marketing and marketing mix, are defined in the first theoretical part. Furthermore, the explanation of the term "organic food", such as the legislative requirements for organic certification, the types of organic food labeling, quality control, the certification company and the situation on the organic food market, too. In the practical part the author evaluates the acquired data and information from the questionnaire survey. Data analysis is critical and determines the ultimate solution. In conclusion, the author introduces the measures and recommendations based on the information of obtained analysis.
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Preference zákazníků při volbě vybraných produktů a environmetální aspekty jejich transportu
BEČKOVÁ, Veronika
The subject of the thesis is "Customer preferences in the selection of selected products and environmental aspects of transport". The theoretical part describes organic agriculture and its development, the current situation in the Czech Republic and the EU, meaning and processing of organic products, regional food, legislation, certification and environmental aspects of agriculture. The following section is devoted to the questionnaire survey on the topic,, Analysis of customer preferences in selecting food.'' Another part is devoted to environmental aspects related to the transport of food. Within Results and discussion sections are evaluated processed data and the main findings of work.
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Ekologické zemědělství na Tišnovsku a okolí
Antlová, Michaela
The thesis deals with the assessment of the status of organic farming in the region's of Tišnov and Vysočina district. It assesses the extent of production and the focus of organic farms in selected areas and analyzes the current situation of organic food and the possibility of their sales in the region. In the final part local people are surveyed, using a questionnaire, which focuses on consumers knowledge about organic farming and an evaluation of its significance. The results show that more than half of the respondents believe that organic foods are organically grown without the use of chemicals or pesticides and are healthier than conventional foods. It also proves organic food is only bought occasionally, several times a month with a willingness to spend a maximum of 300 CZK. A negligible (3,3 %) made purchases using "organic boxes" from a farmer, others have never heard about this service, or did not use it. The most common places to buy organic food are hypermarkets, supermarkets and health food stores.
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The effect of the clame "superfoods" in consumer behaviour
Neťuková, Markéta ; Vondra, Zdeněk (advisor) ; Pešek, Ondřej (referee)
The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
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