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Management of the Construction Project
Šrotová, Zuzana ; Zouhar, Petr (referee) ; Waldhans, Miloš (advisor)
This thesis describes the basic procedures of the management of a construction project. For a better understanding of the processes here explains the concepts that are contained in this work. The goal is to become familiar with the specific procedures and methods of project management during the implementation of construction projects.
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Analytical processes of marketing in building industry
Krupík, Pavel ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the analytical processes of marketing in the civil engineering. It is divided in two parts.The first one is a theoretical part, which is focused on the description of the market environment, targeted marketing, marketing mix, analysis of the marketing environment and marketing strategies applicable in the civil engineering. In the second part I analyze the company by application of GE matrix, Porter's analysis, SLEPT analysis and SWOT analysis. At the end of the thesis I present a summary of recommendations and proposal of marketing strategy based on the results and findings from these analyses, which should lead to better position of the company in the market.
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Opportunity and feasibility study
Černá, Kristýna ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The theme of this master´s thesis is a feasibility analysis of planned construction of an enviromentally friendly hotel in the Czech context on the example of Yves Rocher company. The reason for choosing this topic is my interest in the enviromental pro-tection and an effort to point out the advantages of implementing the principles of enviromentally aware into the company´s own strategy. The thesis focuses on the interests of potential clientele and the level of viability of the future accommodation facility with the goal of verifying whether there is realistically a chance of profitability of a project involving the construction of an enviromentally friendly hotel in the Czech enviroment. A complete analysis is carried out during the pre-stage to determine the above mentioned aspects and it´s main focus is an opportunity study and feasibility study. Public opinion data was gathered using a survey among 160 independent respondents. SLEPT analysis was used for a detailed analysis of the external environment of the enviromentally friendly hotel. It´s technical functionality allows detailed characterization of each segment including the impacts that any action in those given segments can have. These impacts can be a key indicator for establishing the required market stability. The SWOT analysis was used for the final summary of the gathered results. This summary was then implemented in the Logical Framework approach with the goal of final recapitulation of the project´s design.
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Use of methods Competitive Intelligence for small and medium companies
Kristianová, Barbora ; Molnár, Zdeněk (advisor) ; Černý, Jan (referee)
The presented thesis deals with the possibilities of using techniques of Competitive Intelligence (hereafter CI) for small and medium companies. Its aim is mainly to analyze the possibilities of CI method in case of a specific company in the field of small and medium enterprises. The first part provides comprehensive overview of theoretical information, which is necessary to identify the concept of CI. It begins with definitions of CI and then continues with more detailed description of the field. Next, characteristics of small and medium-sized enterprises are introduced, as well as the possible use of CI in these enterprises. Finally, various methods such as SLEPT analysis, Porter's five forces model, SWOT analysis, and others are described in detail. The practical part of the work deals not only with description of a particular company in the field of building design and architecture, but also with crucial part of the thesis, exploration of external background of the company using these analytical methods and proposal of the proper use of information resources according to needs of the company. The last chapter deals with a suitable method of application of CI in the field of architecture and construction, providing summarized suggestions for the specific company as well as for the sphere of business in general.
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Analysis of the TON a.s. product range
Koutská, Jitka ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The aim of the thesis is to analyse the product range manufactured by the company TON, which is a traditional Czech producer of bent wood furniture and especially chairs. The company TON has managed to maintain its position in the market for long 150 years, mainly thanks to the sensitive perception of changes in customer needs and adapting its product portfolio meeting them. In the theoretical part of the thesis are defined the basic concept of the marketing mix, product mix and described the methods and analysis as SLEPT analysis, Porter analysis, Portfolio analysis and Pareto analysis, which are then used in the practical part of the thesis. Based on the analysis there are formulated the conclusions which give recommendations on optimizing the product range and on effective use of certain elements of marketing mix for placing the product portfolio on target markets.
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Business Plan
Horshkova, Tetyana ; Dvořák, Jiří (advisor) ; Kaštovský, Marcel (referee)
In the thesis is wrote the business plan of the copany ELK a.s. In the thesis are implemented internal and external analyse and is made financial plan. In the propsal part are stated steps needed to achieving defined aims.
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Application of method Competitive Intelligence on the building industry
Vomáčka, Petr ; Molnár, Zdeněk (advisor) ; Vejlupek, Tomáš (referee)
The main theme of the thesis is the application of methods of information and knowledge-based disciplines - Competitive Intelligence on the building industry of the Czech Republic. The first part provides a comprehensive overview of theoretical information which are necessary to describe Competitive Intelligence. From the outset, it gradually forms detailed description about the entire field as far as detailed procedures with the application of various analytical methods, in the form of formalized definitions of Competitive Intelligence. The most common methods which are listed below in particular are SLEPT analysis, SWOT analysis, an analysis of five porter forces, BCG matrix, and others. The practical part of work is an application of process and methods of Competitive Intelligence on the Czech building market. This part gradually specifies individual steps of analysis (definition of objectives, procedures, identification and exploitation of information resources, etc.) and presents its final output, which is suitably complemented with a description of information resources. Chapter concludes the summary of the main trends and factors involved in the building industry, which complements the recommendations for the building companies to increase their competitiveness. There is also important summary and characteristics of selected information sources.
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