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Analysis of the Selected Firm
Mačát, Jakub ; Chudý, Martin (referee) ; Hanušová, Helena (advisor)
Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.
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Assessment of the Financial Situation of a Company
Blumenstein, Martin ; Rada, Zbyněk (referee) ; Luňáček, Jiří (advisor)
This diploma thesis deals with theoretical and practical part of analysis Brno firm Cyrrus a.s. In practical part it defines the main problem which the firm copes in the last years. Analysis SWOT identifies weak parts of company and so possible causes of shortcomings as well. Also it highlights parts, where the firm has a competitive advantage which means an opportunity for company. SLEPTE analysis defines business environment with its impacts on the firm. In the next part on the base of undertaken analyses the thesis presents proposals for higher efficiency of firm business. In the end it summarizes achieved results.
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VW Group Car-Centre
Kuruc, Adam ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Čuprová, Danuše (advisor)
The bachelor thesis deals with the new building of Car centre VW GROUP in Brno. District Brno-Brněnské Ivanovice Kašanová street. B.p.n 50/1, 51/1, 52, 53, 54, 55/1, 55/2, 55/3, 55/4. In cadastral area it is led as Brownfields under number 0201 by the city of Brno. It has a triangular shape with an area of 1.3 hectares and master plan is for blended areas. It is located on the Kaštanová street and it is currently accessible from this street. From the eastern side it is bordered by a protective zone of river Svratka. The surrounding area is built up with administrative, industrial and commercial buildings. The building is situated in the north-eastern part of the area. It is designed as a single-storey steel assembled hall divided into two parts which meet the requirements of the service car centers VW GROUP. Presentation, sales, after-warranty and post-warranty servicing cars Škoda, Volkswagen, Audi and Seat.
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Integration of marketing and sales departments in the company
Mészárosová, Karin ; Říha, David (advisor) ; Richter, Miroslav (referee)
The Bachelor thesis presents the topic of Integration of marketing and sales department in the company. Its main objectives are to introduce the ways as how to link these two departments in the company and what benefits does this link yield. The theoretical part concerns the definition and specification of the key marketing and sales objectives including the differences and overlaps between them. The practical part examines the current relations by the method of qualitative research as well as the cooperation and individual objectives of both departments at five particular enterprises. The research was administered by the means of individual in depth interviews with managers of sales and marketing departments. The main contribution of this paper is to identify the extent of the cooperation concerning these two departments and to determine whether there will be any positive contribution regarding the improvement of the cooperation between these departments by merging them together.
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New trends in the automotive industry
Martan, David ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
This thesis describes new trends in the automotive industry. It investigates how these trends altered the automotive market and industry and what are the reasons of it. The thesis then ascertains an impact on the new cars business, in which stress is put on new technologies and automotive market development in the world, with emphasis on the Czech Republic within the crisis period. The thesis follows 2 trend groups, namely the trends that already appear for a longer time as well as the quite new trends influencing substantially the automotive market. The first named group deals with the technological innovations as well as for example with the problem concerning car factories model families expanding with the aim to maximize volume of sale; problems of the car new models safety and performance is another topic of this thesis. As another important topic of this group diesel drive phenomenon problems in the European Union can be taken into account as well as additional burden of taxation for cars with higher fuel consumption connected with it. A significant part of the second group comprises financial crisis development and impact on the new cars sale in a given period. In addition to it, it describes quite new trends, e.g. engine capacity decreasing with the use of supercharged engines (downsizing), coming wave of SUV cars and a phenomenon of four-wheel drive cars. In the final part of this diploma paper problems are analyzed and finally hybrid cars development as well.
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Econometric analysis of sales of toilet paper in Tesco Stores ČR a.s.
Záhorovský, Radek ; Sekničková, Jana (advisor) ; Dlouhá, Zuzana (referee)
The purpose of this work is to quantify the influences that affect the sales of selected products for toilet paper segment in the retail chain Tesco Czech Republic. The model is based on a long-term observation of the time series of sales and average prices for selected products. For the quantification is used an estimation of exponential function fot model which is subsequently verified. Parameter estimation is calculated by using the software EViews. The work compares the results of the model for different products and searching for the most effective way of promotion for each brand. The calculated parameters can be implemented for the planning of sales for toilet paper segment. The results show differences between branded and private toilet paper brand, that are caused by differences in the perception of quality by consumers.
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Organic agriculture (regional structural and geographical analysis)
MEINELOVÁ, Soňa
The aim of this thesis is to process and evaluate UZEI (MZe) data for organic agricultural produce and sales of the South Bohemian Region of the Czech Republic in 2011, followed by structural and geographic regional analysis, based on the graphical output (production maps, charts and sales diagrams). Analysis involved also current processing capacity and selected sales formats in the region.
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