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Possibilities of a Domestic Company Expansion Abroad
Svobodová, Lucie ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.
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Business expansion from the Czech Republic to the Polish market demonstrated on an example of a specific company
Skružná, Jana ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The diploma thesis describes all particular steps which have to be made by a company in case of expansion onto Polish market. The Polish market and its attractiveness to Czech companies is analyzed within the scope of first chapter. In the following chapters there are described the sources for gaining all necessary information and possibilities to find clients in the Republic of Poland. A significant attention is paid to the hedging instruments in order to guarantee first signed contracts. The issue of VAT in terms of trade with the Republic of Poland and the issue of Intrastat is brought to the reader's attention in detail in the last chapter. A case study of a company TECH, which had already successfully realized the expansion onto Polish market, is presented in the thesis. This way the theoretical information are transferred to the practical level and interesting and real situations and examples are offered to the reader.
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Relationship between the development of housing construction and GDP on the case of the Czech republic in the years 1995-2013
Hrabec, Pavel ; Sunega, Petr (advisor) ; Vebrová, Ludmila (referee)
This bachelor thesis deals with the relationship between the development of housing construction and the development of GDP in the Czech Republic in the years 1995-2013. The aim of this work is to prove or disprove the hypothesis that the housing construction can be characterized as overtaking indicator of GDP development in the Czech Republic. This goal is associated with the effort to expand the existing set of indicators overtaking economic cycle for better prediction of the economic crisis. To this purpose, the two time series are identically adjusted with mathematical and statistical methods in order to achieve the relevant comparison. Following comparison showed that the character of housing construction is largely countercyclical, so hypothesis was rejected. The observed relationship between housing construction and GDP is subsequently explained using stock-flow model DiPasquale-Wheaton on cases of economic recession and expansion. The result was that while the countercyclical nature of housing construction during the economic recession was caused by growing household demand for housing, in a period of economic expansion was caused by the growth of the construction costs.
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Ways of expanding of Eastern company to the European market
Kuzmenko, Mariya ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The thesis is meant to present some aspect of one of the most important processes happening in the nowadays business world -- globalization, inseparable part of which is business expansion to new markets. The main goal of the thesis is to get to know core methods of the expansion and to choose one (or more), which is more applicable and effective from the point of view of Russian company, which plans to start working on the Czech logistic market. Basic methods of market expansion, their comparison and critical factors of success are part of this paper. The thesis contains strategic analysis of the logistic sector and calculations of the main ways to meet the goals of the company. According to the requirements of the firm, from behalf of which the issue was studied, there are two main options: to acquire existing company or to start a joint venture. The thesis includes business valuation of chosen Czech firm and prognosis of the joint venture option. In conclusion there are summarized main findings and pros and cons of each option.
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The Expansion of Multinational Company to the Foreign Markets
Kholodnaia, Antonina ; Dvořák, Jiří (advisor) ; Svoboda, Petr (referee)
The aim of this work is practical recommendations for effective integration of multinational companies to the Russian market, coming out of the theoretical basis studies. To meet the goals of this work the methods of data clustering, classification and identification of priority processes and events, method of comparable analysis and implementation of abroad expansion experience of the companies were used. As the main method of the country specifics analysis was chosen PESTLE-analysis. Conclusions and recommendations can be used to select the appropriate entrance form of the multinational company to the foreign market or expanding its international activities and gaining a foothold on the Russian market.
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Specifics of the Brazilian business environment from the view of a selected Czech company
Zhdanova, Arina ; Abrhám, Josef (advisor) ; Herget, Jan (referee)
The present thesis is dedicated to the conditions and opportunities for business development in Brazil. The thesis is based both on a thorough analysis of various aspects of the Brazilian environment and on a case study resulting from the intention of a real Czech company to expand its activities to the territory of Brazil. The author considers various options for achieving this goal, as well as the feasibility and profitability of the project itself. The objective of the present thesis is to explain, through a detailed analysis of the available information, the potential of the Brazilian economy, to demonstrate, with a real example, its possible benefits not only for the Brazilian economy, but also for entrepreneurs in other countries around the world and to apply academic knowledge and practical experience of the author for possible future implementation of a real investment project. The thesis is divided into a theoretical and a practical parts. The theoretical part contains an introduction to the topic of international trade and business, after that focuses on the current state of the developing economies in the world, with an emphasis on Brazil, and then presents a detailed analysis of the specifics of the Brazilian business environment. The practical part consists of a case study of the company and of the draft for implementation of the project related to the extension of the territorial scope of the company. The research allows to test the basic hypothesis of this thesis and to demonstrate opportunities offered by the Brazilian business environment.
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Expansion of Czech Companies to Brazil on the Example of mmcité a.s.
Stoszek, Václav ; Zamykalová, Miroslava (advisor) ; Vrtiška, Tomáš (referee)
The Master thesis "Expansion of Czech Companies to Brazil on the Example of mmcité a.s." describes positive and negative aspects of entering Brazilian market on an example of a concrete Czech company. The first chapter presents activities and products of mmcité a.s. Chapter 2 contains detailed PESTL analysis complemented by a part about business etiquette, Brazilian market with street furniture is described in the third chapter. On the basis of these three chapters, there follows a decision on an optimal form of mmcité's entry to the biggest Latin-American market and, in the fifth chapter, the author proposes an attitude to the single parts of its marketing mix. The sixth chapter is written as a guide for Czech companies which consider expansion to Brazil. Except from a system for deciding on the form of entry, it also presents an approximate figure of costs of each form. The author drew inspiration from professional books, guides for export to Brazil, Internet and, also, own experience gained during studies in Sao Paulo.
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