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How to motivate primary school children to think and act in an environmental way
CHLOUPKOVÁ, Magda
The contents of the Thesis feature a survey of contemporary international attitude to environmental development and its effect on the educational trends in the Czech republic. Also, the short-term eco-educational project intended for primary school children is included here in the Thesis. The aim of the project is to arouse environmental awareness of children and excite their interest in this matter, which is considered to be the first essential step towards the sustainable development.
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Effective Information and Knowledge Sharing in Supply Chain
Dejl, Vlastimil ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The thesis - Effective Information and Knowledge Sharing in Supply Chain - is situated in the Fast Moving Consumer Goods segment, in the packaging design environment. In this environment the process of introducing new product to the market and it's optimization across the supply chain is analyzed. The situation on the market forces suppliers to continually lower costs and shorten production times. One way of how to resist to this pressure is an effective and efficient information and knowledge exchange between all participants of the process. The thesis is divided into two parts. The first one focuses on theoretical determination of basic terms and topics which are further discussed in the second -- practical -- part. In the second part the FMCG environment, sources of failures and inefficiencies are analyzed and optimization of the process of introducing new product to the market is proposed, all from the packaging design perspective.
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Analysis of current state and optimization possibilities of logistic system in the Unipetrol RPA Company
Mertlová, Tereza ; Pernica, Petr (advisor) ; Fišer, Petr (referee)
The Master's Thesis deals with an analysis of logistic system in the Unipetrol RPA Company. The objective of this thesis is to detect possible bottlenecks and to identify possibilities to optimize the logistic system. The first part of the Master's Thesis characterizes the terms logistics, Supply Chain Management, logistic chain, lean management, outsourcing, further it deals with the area of storage facilities, packaging, transportation, handling and storage means. The second chapter contains introduction of the Company, the respective branch of industry, as well as international project ChemLog. The analysis of the Company logistic system itself is described in the third chapter. Analyzed are individual logistic processes within the Company related to polyolefins (polyethylene and polypropylene). At the end of this chapter, bottlenecks of the system are detected and subsequently, certain recommendations proposed, which should be considered.
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Analysis of packaging technology in the food industry in terms of logistics operations
MRKVIČKA, Vojtěch
The main aim of this thesis is to analyze the suitability of packaging technologies applied in the following implementation of logistics operations in best counter food items range from the selected chain store and then compare and determine the suitability of different packaging technologies examined in terms of logistics operations, which include the cost of storage and distribution. Furthermore, determining the appropriate packaging technology and design of other possible new opportunities for packaging of food products. A sub-task is the application of the method chosen for the ABC store chain in the range of food items and identifying best counter items. As the store chain was chosen BILLA, spol. s.r.o.ČR
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Territorial relations and connection of the recreational roles in the selected region
TICHÁ, Marie
The work is divided into two parts, the theoretical one explains the technical terms of tourism, and the practical part presents the region of Třeboň. The main aim was to analyse the tourism potential in this selected area, to analyse the possibilities of partnership among tourism organizations operating in Třeboň and to suggest the optimal connection of the recreational roles. So it was necessary to carry out own survey in the Třeboň region. The results will help to evaluate the recreational activities and the destination management role.
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The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs
HARTLOVÁ, Jana
Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.
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The process of the rebranding and pack redesign
Toncarová, Petra ; Vávra, Oldřich (advisor) ; Palečková, Kriystýna (referee)
My bachelor thesis focuses on the process of pack redesign. The aim of this thesis is to inform about the process and then evaluate individual steps for redesigning the pack of an existing brand. The theoretic part id divided into two sections. The first section is focusing on explaining terms connected with brand management and the second one is connected with marketing research. In the practical part the process of pack redesign is analyzed.
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Communication strategy of recycling and collecting bottles
Slavinská, Lenka ; Postler, Milan (advisor) ; Šiser, Roman (referee)
This thesis deals with communication in the field of Corporate Social Responsibility (CSR). It aims to analyse the relationship between marketing communication and CSR and to evaluate which tools of the communication mix are suitable for the communication of CSR and especially for the communication of recycling. It also deals with the fields of packaging in marketing, recycling, collecting and sorting the packages and sustainable development. Theoretical knowledge is applied on The Coca-Cola Company.
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