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The Communication Mix of company NOWACO
PIKHARTOVÁ, Aneta
The aim of this work is to describe the marketing tools, and specifically describe the communication mix in NOWACO. By working with NOWACO I got a full picture of the company's marketing mix. NOWACO invests tens of millions each year. For example, NOWACO uses television advertising for its ice cream brand, called Prima and Mrož. Company NOWACO often participates in exhibitions and fairs. First of all NOWACO became a major sponsor of the first year Danone nationwide project for 2010/2011. Of course, NOWACO uses other tools of marketing communication such as public relations, sales promotion, and interactive marketing.
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The Analysis of Marketing Methods Usage in Managing a chosen Town
FIALA, Jakub
The subject of my diploma thesis was analysis of marketing methods usage in managing the chosen town - Římov. After study of literature, I explained the main statements connected with marketing. With help of local councilor, I prepered characteristic of the town, acces current situation and recommend some suggestion and hints.
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Evaluation of marketing communication of company Bohemia Trade CZ s.r.o.
STIFTEROVÁ, Alice
The objective of this diploma thesis is evaluation of marketing communication tools which are used by company Bohemia Trade CZ s.r.o., afterthat the concept of solution of improvement in this sphere. The base of elaboration of this thesis and achieving the objective was processing of data and information, which were gathered from intercompany materials and supplied by examinated company.
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The analysis of the structure of music festivals´ visitors and new festival project
ŠERPÁN, Adam
The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.
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Marketing communication of shopping center Futurum Kolín
JAVŮRKOVÁ, Petra
The main aim of this graduation theses was to describe and evaluate the marketing communication of shopping center Futurum Kolín and find out what type of marketing communication tools is used. After characteristic of the center followed by description of the communication mix. In the theses was realized marketing research to identify the typical customer of SC Futurum Kolín as a starting point for effective marketing communication. Based on the results were designed new tools of marketing communication that complement the already existing.
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Marketing strategy of the family theater
Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
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Communication Mix of Prague International Marathon
Třesohlavý, Karel ; Skokanová, Dagmar (advisor) ; Vávra, Oldřich (referee)
This work is oriented on the sphere of marketing communicaion and is focused on the analysis of communication mix of the company Prague International Marathon. It deals with individual instruments of marketing communication used by this company, methods of marketing communication abroad and cooperation with sponsors of their events. The objective of this work is evaluation of used instruments, own recommendations and forecast of future development.
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Marketing communication of an independent music band
Hanke, Lukáš ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The main intention of this dissertation named "Marketing communication of an independent music band" is implementing marketing routines into marketing communication of beginning independent music band considering the influence of various contemporary factors on the music industry as a whole. The first theoretical part of the dissertation illustrates the present-day state of the music industry, influence of digital media - mainly the influence of internet. The second theoretical part describes fundamental terms such as marketing communication, integrated marketing communication, elements of communication mix and new trends of marketing communication. Practical part is divided into two main chapters - analysis of relevant media-market and concept of marketing communication strategy for the band. The dissertation aims to assist independent music performers as an instrument for qualified insight on marketing communication in their own environment.
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Analysis of the communication mix in SME segment
Hlohinová, Monika ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.
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