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Marketing Situational Analysis of the BK Lions Jindřichův Hradec
Hron, Patrik ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
The aim of this bachelor thesis is to carry out an analysis of each part of marketing mix and the environment in which the BK Lions Jindřichův Hradec basketball club is situated. Suitable and applicable recommendations are suggested to make the marketing mix more effective based on analysis of marketing situation. The first part is focused on describing the marketing mix and marketing situational analysis at a theoretical level. The practical part describes particular marketing tools which are used by the club, with subsequent marketing situational analysis being carried out. The last chapter summarizes the findings and states recommendations to optimize the marketing mix of the club and its marketing strategy.
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Marketing strategy of the brand LUSTI
Hrabalová, Martina ; Průša, Přemysl (advisor) ; Santariusová, Markéta (referee)
The aim of this bachelor thesis is to find out, how well do czech customer know the brand LUSTI, to analyse its current marketing strategy and to suggest possible improvements. In the theorethical part of this thesis, basic marketing terms are explained to facilitate understanding of the practical part of the thesis. The practical part consists of an analysis of the current marketing strategy, creating a SWOT analysis and evaluaiton of marketing research. The last chapter introduces possible suggestions and recommendations for improvement.
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Marketing strategy of betting agency Tipsport a.s.
Lukáčová, Aneta ; Průša, Přemysl (advisor) ; Dočekalová, Denisa (referee)
This bachelor thesis deals with marketing strategy of a betting agency Tipsport a.s., which is a leader among betting agencies in the Czech Republic. The aim of this bachelor is to analyse the current marketing strategy of Tipsport a.s., evaluate its effectiveness and make recommendations for improving current marketing activities based on own survey. The theoretical part summarizes main theoretical findings about marketing in general, marketing in services and strategic marketing, which provide insight into the issue. The practical part of the thesis focuses on the company Tipsport a.s., with an emphasis on its marketing mix, SWOT analysis and Tipsport's competition. This thesis includes questionnaire survey, based on which the suggestions for improvement of the current marketing strategy are drawn.
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Martketing strategy of the Canon company in the Czech market
Vargová, Viktoria ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The goal of this final thesis, which is broken down into 3 chapters, is the analysis of marketing strategy for the company Canon in the Czech market. Furthermore, suggested potential improvement from observed data. In the first chapter, we familiarise ourselves with the organisation of Canon and provide basic information on its history, philosophy of the company and its Corporate Social Responsibility. The theoretical section explains important terms used at work such as marketing concept, marketing mix, marketing communication and SWOT analysis. The practical section uses the theoretical section and applies said theory to the investigation of the company. In the end, there is a SWOT analysis presented by me to identify the main areas of improvement in the current marketing strategy.
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Analysis of the Škoda Auto marketing strategy on the Chinese market
Drábková, Martina ; Chylíková, Hana (advisor) ; Novák, Miloš (referee)
The bachelor thesis with the topic "Analysis of the Škoda marketing strategy on the Chinese market" focuses on analyzing the four marketing instruments, which form the current marketing strategy of the Škoda brand on the Chinese market. The aim is to identify the current Škoda position in the competitive environment of the world's biggest automobile market and define the importance and contribution of the Chinese market to achieving Škoda's global goals.
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Branding Strategy of a Consulting Company
Bönischová, Sandra ; Halík, Jaroslav (advisor) ; Pruckner, Karel (referee)
This bachelor thesis deals with branding strategy of a consulting company. The goal of this thesis is to evaluate marketing communications of a specific consulting firm, to compare it with competitors, propose recommendations that will help the company to build their brand, and define the weaknesses which should be eliminated. The thesis was based on a relevant theory, questionnaire, foreign study and competition analysis. The major output of this work is designed positioning, main elements that should be emphasized in the communication strategy based on the needs and desires of the most attractive target group of the company, and also the final draft of a communication strategy itself.
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Marketing Strategy of a Selected Company
Hampejsová, Julie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This diploma thesis deals with the marketing strategy of a selected company. The selected company is Cloos Praha, spol. s r. o., which sells welding technology to industrial companies in the Czech republic and Slovakia -- so it concerns B2B segment. The theoretical part deals with the general solutions of creating the marketing strategy and marketing plan and then with the specifics of the B2B marketing. In the second part the daughter company Cloos Praha is introduced as well as the German mother company Carl Cloos Schweisstechnik GmbH an then it deals with the creation of the marketing strategy and marketing plan of Cloos Praha for the year 2014.
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Marketing strategy of fashion brand Oysho in case of potential entry to Czech market
Coufalová, Klára ; Chylíková, Hana (advisor) ; Jakešová, Patricia (referee)
The bachelor thesis is dedicated to marketing strategy of spanish fashion brand Oysho. The main goal is analysis of company's current marketing strategy, ist marketing instruments and suggestion of Oysho's possible entry strategy to Czech market. At first chapter are defined theoretical terms related to marketing. Second chapter explores company's history and progress following with analysis of Oysho's marketing strategy. Following chapter studies marketing strategy of Italian rival brand Intimissimi. Based on questionnaire survey and SWOT analysis at final chapter is carried out evaluation and recommendation on Oysho's possible entry strategy to Czech market
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Marketing plan for establishing a new café
Leová, Thi Huyen Trang ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main goal of this bachelor thesis is to create a marketing plan for establishing a new café that will be located in Vršovice in Prague 10. The thesis is divided into 2 parts, theory and practice. The practice part includes processed analysis of the market such as analysis of the environment, market potential, location, services and market positioning. These analyses come from secondary data and primary data gathered through surveys. Based on these analyses, a proposal for marketing strategy is created. The outcome of this work is a comprehensive marketing plan that is a usable foundation for a positive decision in a business activity.
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Marketing mix proposal for a market launch of a new product
Mejzlík, Tomáš ; Říha, David (advisor) ; Procházka, Lukáš (referee)
This thesis deals with launch of a new product to the market from the marketing perspective with main focus on marketing mix. Thesis is divided into two parts, theoretical and practical one. Theoretical part deals with marketing research, strategic and tactic marketing, in general. Practical part implements findings from theoretical part. Main goal of this thesis is to choose target segment and create a positioning to it all based on a market research. This gives the base to define product, create a pricing strategy and develop a distribution strategy and also to make a communication mix.
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