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Competing on Analytics
Nagin, Gleb ; Pour, Jan (advisor) ; Basl, Josef (referee)
Business analytics refers to the skills, technologies, applications and practisies for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. Business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods. Analytics makes extensive use of data, statistical or quantitative analyses, explanatory and predictive modeling, and fact based management to drive decision, making. Analytics may be used as input for human decisions or may drive fully automated decisions. In other words, querying, reporting, OLAP, and alert tools can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed. Business analytics can answer questions like why is this happening, what if these trends continue, what will happen next, what is the best that can happen (optimize). Example of application analytics in different areas: banks use data analyses to differentiate among customers based on credit risk, usage of other characteristics with appropriate product offering. Harrah's company (from 2010 renamed and called Caesers entertaiment. Gaming corporation that owns and operate over 50 casinos, hotels, and seven golf courses under several brands), uses analytics for customer loyalty programs. Deere & Company (manufacturer of agricultural machinery like tractors, combine harvesters, sprayers and other) saved more than $1 billion by employing and implementing a new analytical tool to better optimize inventory. We can mention areas where within analytics are basic domain model: sales/retail business, financial services, risk & credit, marketing, fraud, pricing, telecommunications, supply chain, transportation and many others.
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The Factors of Competiveness of Companies in Engineering Industry
Částková, Barbora ; Potluka, Oto (advisor) ; Říčka, Tomáš (referee)
The thesis is called The Factors of Competiveness of Companies in Engineering Industry. I deal with the current situation in engineering, meaning of innovations in companies, the aspects which stimulate them and on the contrary limit them and the possibilities of various kinds of cooperation. The thesis explains the importance of regular analysis of situation of companies on the market, careful determination and fulfillment of the strategy and the operational effectiveness. According to the used resources the factors of competitiveness were determined. In the practical part I analyzed four companies from the surroundings of Ústí nad Orlicí which produce radiators, fittings, machines for textile industry and buses. From acquired information it is possible to say that these companies are competitive and they focus on innovations. I discussed the factors of competitiveness with the managers of engineering companies and I created the summary of the factors which influence prosperity of the engineering companies.
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Optimization of supporting services
Fojtík, Aleš ; Kislingerová, Eva (advisor) ; Dvořáček, Jiří (referee) ; Mansfeld, David (referee)
Process optimization became a common practice for vast majority of market oriented companies. However, the focus on supporting services generally starts only after the potential for savings by optimizing the core activities is fully utilized. Emerging trend of passed ten years represents shared services centres, which in fact comprise both of the above components and together with offshoring offer more important cost savings. The aim of the thesis was to prepare a comprehensive material representing a complex overview of the process optimization activities and describe shared services centre as a special option of the optimization that allows maximization of the benefits from optimizing supporting services. The problem, which is being addressed in the thesis, should answer the question if the selection criteria of an optimization project have been influenced by the financial crisis and what is now different. The thesis is in the theoretical part presenting key optimization methods, process mapping techniques as well as recent trends in the optimization and shared service centres area. The market has been importantly impacted by the financial crises and companies re-focus on cost-optimization projects. However, acquiring financial resources became more difficult, which results in the fact that the priority is given to projects which do not require important initial investment and bring cost saving benefits relatively soon. A special attention is dedicated to presenting a clear method for differentiation of supporting services. In the second part is presented an optimization project in a complex and structured way offering a practical guidance of the respective phases, activities performed and pitfalls that may arise in technical or managing aspect of the project. The aim is to present these problematic areas together with measures how to prevent them. For each of the project phases are presented key activities, tools and methods that should mainly contribute to clear idea regarding time and resource planning for process optimization project. The main contribution of the thesis is that it represents a structured material that could be used by management of the company while considering and planning process optimization project. The topic is also presented in a complex way covering both theoretical and practical side of the optimization activities and shared service centres, which is generally not the approach of the authors that either focus on a particular optimization method, project management or theoretical basis of the optimization.
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Competence Managers of Small and Medium-Size Enterprises
Mikešová, Vendula ; Stejskalová, Irena (advisor) ; Tužová, Julie (referee)
Thesis deals with the topic of managerial competence in small and medium-sized companies. The theoretical part describes typology of companies, divides them according to their size, structure and explains in more detail the concept of the manager and his personal characteristics. After that I focus mostly on the previously mentioned competencies, types of competencies, their development, use in past and also characteristics. The end of the theoretical part is dedicated to the competency model. Practical part of the thesis is based on interwievs, by which I am trying to ascertain the views of small and medium-sized companies on issues of competence and their need and importance for managers.
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Application of controlling tools in company HAIDY a.s.
Šanda, Vladimír ; Lorenc, Miroslav (advisor) ; Mejdrech, Vlastimil (referee)
The diploma thesis focuses on preparing and application of controlling tools in a medium sized growing company. Because of the fact that the system of controlling almost did not exist in that company theoretical part of the thesis describes the term of controlling itself, its goals, functions, possible benefits and ways in which companies can approach to controlling. The practical part of the thesis focuses on three key company fields. It is issue of price formation, material management and controlling of orders. For each of these fields the original (and in view of controlling unsatisfactory) state has been mentioned. After that the way of application of controlling measures in each field has been described. Thanks to sufficient time interval it was possible to evaluate results of applied measures and outline future steps that could lead in improvement of company controlling.
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Analysis of the corporate educational system
Husťák, Michal ; Palíšková, Marcela (advisor) ; Stříteský, Marek (referee)
This bachelor's thesis deals with the analysis of the educational system in Česká pojišťovna a.s. The first, theoretical part clarifies the basic terms related to the corporate education topic. These will be the base for the analysis of the educational system. First part is followed by practical section, which describes educational system in Česká pojišťovna a.s. The main objective of this thesis is to describe the processes and methods used for the employee's education and to compare it with literature. If necessary, I will submit proposals which could lead to the improvement of the education system.
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Business Plan
Kučerová, Alena ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
This thesis deals with creating a business plan for starting a new company whose business is to organize courses of physical activities, exercise and simultaneously to operate restaurant in the spirit of a healthy lifestyle. The thesis includes 5 basic sections - introduction, theoretical and methodological issues, a description of the analyzed company, practical-application part and conclusion. The theorethical part defines especially entrepreneurship and its forms, the person of entrepreneur, business planning activities and in particular the content of the business plan which will be crucial for the practical part. Application part analyzes a particular company, to begin with activities before starting business, continues with market research, marketing analysis and concludes with financial plan. This thesis is intended to serve as a basis for business woman who shortly intends to implement this business.
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Finanční analýza Subterra a.s.
Kleinová, Svatava Ing. ; Kopalová, Helena (advisor) ; Scholleová, Hana (referee)
Tato diplomová práce je věnována hodnocení finanční situace podniku. Jejím cílem je pomocí dostupných informací zhodnotit finanční situaci a vývoj společnosti Subterra a.s. za období 2002-2006. Posouzení finančního zdraví společnosti je provedeno prostřednictvím vybraných ukazatelů finanční analýzy. Teoretická část obsahuje popis jednotlivých metod hodnocení finančního zdraví společnosti - horizontální analýzu, vertikální analýzu, bilanční pravidla, poměrové ukazatele, Du Pontův rozklad, ukazatele EVA, Altmanovou analýzu, Indexy IN a hodnocení podle Pollaka. Praktická část obsahuje aplikaci popisovaných metod na konkrétní údaje společnosti Subterra a.s. V závěru jsou hodnoceny výsledky jednotlivých metod.
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