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Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
The bachelor thesis consists of a theoretical and a practical part. The theoretical part mainly focuses on the personality of the Czech graphic designer and typographer Aleš Najbrt, especially his contribution to Czech graphical design and puts it in the context of the time. Further it shortly describes the history of graphical design with focus on the poster as a form of promotional graphics. The third chapter of this part is the history of Czech typography from the sixties of the twentieth century further. The practical output of the bachelor's thesis is the creation of an author's font and subsequently its exemplary use on a poster. The practical part contains mainly the described procedures of creating a font and a promotional poster.
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Arnošt Hofbauer (1869 - 1944)
Novotná, Tereza ; Pech, Milan (advisor) ; Pravdová, Anna (referee)
The theme of this thesis is based on my interest in art around 1900and follows my Bachelor thesis. In chronological sequenced chapters will show Arnošt Hofbauer's life story and describe his artistic development, among others it will also analyze foundation of S. V. U. Mánes, periodical Volné směry etc. In the end of the thesis I attached the catalogs of his work from public and private collections for a complete view of his work. The aim of this thesis is to present Hofbauer's creative work in the most integrated form and in cultural-historical context. I attempt to evaluate his position in the Czech art history.
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"Visual communication analysis. The case of contemporary European theatre posters"
Jonášová, Helena ; Kruml, Milan (advisor) ; Sládková, Hana (referee)
The aim of the diploma thesis is to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The focus on the diploma on European theatre poster, which is a factual synthesis of those trends, allows adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication as a part of sociocultural discursion in a global sense. Another dimension of a theatre poster is its function in public space and the possibilities of the audience to accept the message in these surroundings. On the background of relevant media theory it will also be presented the position of contemporary theatre poster among new trends of mass communication. The quick arrival of new media and their easy accessibility...
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Visual aspect of local election campaigns in 2010
Ďuríčková, Monika ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This bachelor thesis is titled Visual aspect of local election campaigns in 2010 and it concerns the visual aspect of election campaigns before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2010. Text is divided into theoretical and practical parts. The theoretical part introduces concept of the complex communicate and his specifics, describes cooperation between image and text, concerns photography as a mean of political advertising communication, manipulation, retouch, objectivity and perception of photographs. The practical part describes the visual aspect of election campaigns of five political parties: Czech Social Democratic Party, Civic Democratic Party, TOP 09, Communist Party of Bohemia and Moravia and Public Affairs. These political parties gained more than five percent of electoral votes and therefore they have their representatives in the Chamber of Deputies. Campaigns took place in spring 2010. Thesis focuses mainly on the outdoor advertisement like billboards, citylights, posters and leaflets. Campaigns are described in individual chapters with use of combination of methods of qualitative analysis based on Roland Barthes (Rhetoric of the Image) and Gillian Rose (Visual Methodologies). Chapters deal particularly with colors, text, brand, photography,...
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Posters by Jaroslav Sůra
Hornerová, Markéta ; Pech, Milan (advisor) ; Bendová, Eva (referee)
Posters by Jaroslav Sůra The topic of this theses are the posters from the painter, graphic artist and illustrator Jaroslav Sůra (1921-2011). It is based primarily on his estate, that counts over 120 posters. For the comprehensive elaboration of his works this source is compared with other found designs. The theses follows his works chronologically and is divided into two main parts. The first is devoted to his studies and the beginnings of his artistic activity regarding fine art. The second, main part, focuses on posters itself. The chapters of this part detailly describe his works and put them into the context of contemporary art production.
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Output: a piece of dope material evidence for academic and online validation
Polách, Jakub ; Zálešák, Jan (referee) ; Kubíková, Zuzana (advisor)
According to Konrad Paul Liessmann, knowledge society is a structure subject to certain political and economic interests. University education, being a part of this structure, is reduced to mere professional training and the potential of knowledge acquired in this manner can be measured only in terms of its usefulness in the labour market. Under these circumstances, industrial society is being transformed into a society focused not on extraction of raw materials but on extraction of knowledge. Liessmann speaks about a process of knowledge industrialization: an industrial worker, subjected to an economic model driven by material production, is replaced by a knowledge worker, subjected to an economic model operating with symbolic value. Education is subjected to management control asserting economic evaluation – knowledge undergoes industrial processing, so that values, opinions and beliefs ultimately have no relevance within the context. What is of utmost importance is the quantifiable output, sick evidence of academic/online validation. In connection to this critique, my BA thesis discusses the possible content of the depleted BcA academic degree. Any sort of commodification occurring in the process is purely coincidental.
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Posters and Illustrations by Emil Weiss in Bohemia
ADAMEC, Miroslav
The bachelor thesis deals with the graphic work of Emil Weiss from the period before his emigration abroad at the beginning of the World War II. Weiss's life was accompanied by the illustration work but his main creative work in the Czech Republic was the creation of advertising posters. The first posters come from the very beginning of the Czech Republic. Weiss reached the peak of his career for prominent advertising agencies or for his clientele in the 1930s and 1940s. His posters influenced the advertising space of the Prague fashion world and bear the legible signs of the author's original approach. In addition to Weiss's illustration and poster work, the bachelor thesis describes the development of the Czech modern poster and advertising of that time in relation to Weiss's work.
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World War II Posters and Propaganda
Studený, Dominik ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The thesis offers semiotic analysis of the World War II poster. It examines the fundamental rhetorical and visual examples based on specific ideological context. The thesis presents the representative war posters of the Soviet Union, United Kingdom, United States of America and Nazi Germany. Selected samples of the Czechoslovak posters are also included.
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Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
This bachelor work consists of a theoretical part and a practical part. In the theoretical part we will focus on the Czech graphical designer and typograph Aleš Najbrt and his contribution to Czech graphical design. Part of this work will be his work in contemporary context. Also, we will briefly comment on the history of graphical design. In the practical part this work will focus mainly on typography. The practical output of this bachelor work will be an author's font following its usage on a poster.
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Social Poster as a Mean of Communication
BOČKOVÁ, Lucie
This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.
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