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Analysis of accommodation and catering services in the area Železnorudsko
ŠEFLOVÁ, Dana
The general aim of this bachelor thesis was to analyse the present circumstances in the accommodation and catering facilities in the area of Železnorudsko. The aim was to evaluate the number, structure and quality of accommodation facilities and of catering establishments as well as the quality and the number of provided services. To be able to consider the present circumstances, was carried out an investigation among the visitors of this area, next the interviews with the owner of accommodations facilities and with an employee of the Tourist Information Centre of Železná Ruda. The third source was all the available information about the area and finally also own observation and experience. Consequently was made a synthesis of the obtained data and on the grounds of the obtained results was worked up suggestions and introductions for the improvement of the present state.
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Analysis of accommodation and catering services in the area Klatovsko
MARTÍNKOVÁ, Zuzana
The aim of this bachelor thesis was to analyse the offer of accommodation and catering facilities on the market within the area of the town of Klatovy, to find out the number of these facilities and the standard of offered services. The evaluation of the situation was accomplished on the basis of questionnaires submitted to the visitors of the accommodation facilities in the area of interest, including also governed interviews with a hotel owner and the director of information centre. Observation method was used as a supplementary research form. The obtained information became a basis for the data synthesis which indicates the overall situation in the area. The synthesis also yielded definitions of a few problems occurring in tourism. An important part of the thesis consists in defining proposals and recommendations aimed at the improvement and development of the catering and accommodation services in the area of Klatovy.
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Analysis of accommodation and catering services in the area Strakonicko
LINHARTOVÁ, Monika
Bachelor´s thesis describes in detail accommodation and catering services in the area Strakonicko. The aim of this work was to analyze offer of accommodation and catering facilities in the designated area. That was enabled by own study and observation, the questionnaires and controlled interviews. The necessary information rendered to build data synthesis. It contributed subsequently to the formulation of proposals and measures which are listed at the conclusion of the work.
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THE USAGE OF THE TREND OF THE EXPERIENCE TOURISM IN GASTRONOMY
ADRIÁNOVÁ, Jana
The basic aim of this thesis was a discovery of new trends in gastronomy and their use in contemporary life. Especially, how people react to the modern trends, what are their claims and what measurement they apply or accept them. How they perceive {\clqq}experience gastronomy``, what they prefer and whether they are satisfied or not.
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Improving the Quality of the Town Infrastructure in the Area of Tourist Trade as the Developement Factor in the Region.
SLEZÁČEK, Miroslav
This project will markedly contribute to the development of the town of Horní Stropnice and as well as the whole South Bohemian Region in the area of tourist trade. Tourist trade is one of the key areas of the economic developement of the region. From the findings of the particular chapters of this paper it appears, that necessary organisational, technical and financial conditions for the implementation of the given capital assets and for consequent running of the planned project facilities will be created. The implemented project and its operation will generate a trading income exceeding the costs.
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Operational-marketing study of gastronomic facility
Pertilová, Klára ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis is aiimed at an operational-marketing study of gastronomic facility. The goal is to test, if there is a need to use the theoretical knowledge of marketing projecting in practice, analyse current situation of the restaurant and deduce steps to improve actual position. The first part is focused on theory - gastronomic services in the tourism, legislature for entreprises in gastronomy and the marketing mix. The second part is the whole analysis of the gastronomic facility - one chapter is concerned in the management and another chapter in the use of markteting instruments.
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Business plan - Fit bar
Kundschofský, Michal ; Cejthamr, Václav (advisor) ; Dědina, Jiří (referee)
The aim of this diploma thesis is to build a business plan to establish a restaurant and verify the reality of this project. The work is divided into two parts, theoretical and practical. The theoretical part is aimed at a general practice, how to create a business plan. Filling the second part is itself a business plan restaurant bar fit with the analysis of the market environment, financial plan, marketing plan and product description provided services.
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Business plan
Slabá, Kateřina ; Krause, Josef (advisor) ; Martinec, Tomáš (referee)
The thesis completely summarizes single steps that need to be done before opening one's own company and contains the business plan of a new rising restaurant with an estimation of whether the plan is realistic, feasible and if it has a chance to succeed. The thesis consists of the theoretical and practical part. The theoretical part focuses on the explanation of fundamental concepts related to this issue -- what business and company are, description of a successful businessman, activities which should be done before you start your own business and activities which should be avoided. After that there is the description of the most important aspects of a business plan -- its meaning, users, rules of correct elaboration, detailed structure and its appurtenances. The practical part contains of a concrete business plan of a restaurant in the region of Mělnik. It deals with a choice of a legal form of a company, optimal placing of a restaurant and its establishing, market analysis, creation of a product, planning of a proper marketing strategy, and making plan of management and financial plan with a prognosis of developement of economy for next years. The plan was created in a way to be tabled to financial institutions while a businessman needs money subvention and also to be a fundamental document for owners while they need to lead their business.
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