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Fictional languages
KOSOBUDOVÁ, Aneta
The thesis aims to map and describe so called ?fictional languages? which we can find in contemporary fiction literature, cinematography and TV shows. The most popularare: Elvish languages Quenya and Sindarin by J. R. R. Tolkien, Klingon language from the TV show Star Trek, Ancient language from fantasy books by Christopher Paolini, Newspeak from George Orwell?s novel 1984, Nadsat language used by teens in Clockwork Orange novel and the new Dothraki language used in the TV show Game of Thrones. The objective of this work is comparing of the most popular fictive languages and an assessment whether and how is it possible to use given languages in communication.
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Art culture as a segment of the cultural life of nations
Čermák, Martin ; Patočka, Jiří (advisor) ; Hanzlík, Jan (referee)
The principal aim of this thesis is to undertake a historical analysis of cinematography in Czech Republic and France, respectively. In more detail, this analysis will concentrate on financing that flows towards film-making in said countries, while at the same time focusing on the artistic aspect of movies that are created thanks to this financing. This paper tests two hypotheses, which will be either confirmed or rejected after the analysis. First concerns the impact of political regimes on funding available to national film-making, and what effect does this have on the quality of film. The second one assesses the film quality from the perspective of special art tendencies.
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Czech national fund for granting and supporting cinematography - analysis of donating
Jirásek, Martin ; Slintáková, Barbora (advisor) ; Daněk, Tomáš (referee)
The goal of my bachelor thesis is to analyse Czech national fund granting and supporting of cinematography. It supports film projects - creation, production, distribution, promotion and technological modernization. The main section is an analysis of subsidized films. The aim is to analyze the subsidies allocated to individual movies from 2002 - 2011. The work offers arguments in favor of public support for cinema economic and cultural sites. It also deals with the management, economy and structure of the Fund.
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Art house cinemas in Brno
Řeháková, Petra ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor's Thesis describes the Art House Cinema situation in Brno, Czech Republic, especially in relation to the findings from the book Sure Seaters: The Emergence of Art House Cinema from Barbara Wilinski and analyses other related things that affect Art House Cinemas, such as the movie distribution network, film festivals, the emergence of art house cinema in the US and history if cinematography in the Czech Republic. There is only one art house cinema in Brno, the Art Cinema. It was founded in 1914 and its programme compared to other cinemas in Brno is very unconventional. Just like in the case of other art house cinemas its regular visitors are people who do not go to the cinema for pure entertainment but seek further values in cinema, like education. The average number of visitors in 2011 was comparable to other small cinemas in Brno. The cinema was digitalized towards the end of 2011 and this will allow the cinema to screen movies earlier after they are released to distribution. According to the director of Art Cinema, Mr. Daniel Zásměta, the cinema has a great potential to appeal to the younger population, mainly students, but has so far failed to reach them. The reason behand that might be in part due to its insufficient digital marketing and its weak social presence. The upcoming changes and the recent digitalization however have a chance to impove the situation and bring more visitor to the cinema, from all ranges of audiences.
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Marketing in cinematography.
Kurilova, Yulia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
the aim of the work is to give reader an information about implementation of the marketing instruments during the process of making and selling audiovisual products. Also my aim is to hold a research about how European Union is helping its domestic cinematography to become more competitive comparing with film production of USA
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Financing options for non-commercial cinema in the CR with an example film 80 Letters
Michálek, Lubomír ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This work is dedicated to financing non-commercial cinema. It discusses the possibilities of financial support in the preparation and production of films in the Czech Republic. They are presented in individual institutions, which can be a source of financial support. The paper focuses on criteria that are required for obtaining the grant. It also defines the profile and potential applicants as well as maps and current legislative action in this area. Through analysis of financing a specific film, demonstrates a practical approach to raising funds for independent film.
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Prospects of application of marketing tools in the traditional movie theatres
Štůla, Andrej ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The diploma work gives an overview of the development of cinemas with respect to traditional movie theatres and situates it to the present market when meeting some serious problems -- decreasing attendance, commercial multiplex competition and offen insufficient application of marketing knowledges. The work tries to find an answer of the question if the classical movie theatres are convicted to termination. To sort out the task it uses marketing tools with respect of the specific cinema's environment, analyzing recent situation and proposes new marketing methods of solution, which could lead to positive changes aiming primarily to increasing of attendance.
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Influence of Cinematography on Public Opinion
PFLEGEROVÁ, Jana
Cinematography is the part of mass media we now encounter ever more often. In the Czech Republic it is regulated by the Act No. 249/2006 Coll., which amends the Act No. 273/1993 Coll., on some conditions of production, distribution and filing of audiovisual works, on changes and amendments to some acts and some other regulations, as amended. The creative way of life makes way to consumerism which prefers consumption and entertainment. The typical attributes of the lifestyle are: cognitive evaluation of the self and the own position in the world {--} personal life philosophy, way of experiencing {--} people differ from one another by the quality and intensity of experience, relation to work, relaxation and active movement {--} regeneration and relaxation, managing of social interactions {--} sufficient supporting social network, ego level {--} competence in management of demanding situations in life. The objective of my bachelor thesis was to determine the factor influencing the selection of films by viewers and how the films influence opinions of the general public. The performed research was supposed to confirm or to rebut the following hypotheses: H1: The general public prefers films with comedy themes. The hypothesis H1 has been confirmed. Comedy has been identified as the most popular film genre both by males and females . H2: The general public prefers Czech films. The hypothesis H2 has been confirmed. The Czech society prefers to see Czech films. H3: The general public prefers films offered by mass media. The third hypothesis has been rebutted. The most popular criterion for the film is the genre and from the total number of viewers 55% were females. Women aged 16 to 25 represented the biggest category of viewers. The research within the bachelor thesis has shown that the general public goes to the movies to relax, to have fun and to enjoy humor and entertainment. Cartoons and comedies occupy therefore the highest levels of the box office charts. The research has shown that the general public prefers Czech films. Based on the results of the completed research a conclusion has been drawn that although the influence of cinematography on the opinions of the general public is an issue important for free time pedagogy and for prevention of risk behavior, the society pays little attention to it. This bachelor thesis might be used as a suitable complementary material dealing with the lifestyle adopted by the Czech population.
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Unprofessional film-making and copyright law
Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
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