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Geocaching v chráněné krajinné oblasti Beskydy
Tabáčková, Alena
Thesis describes the state of geocaching phenomena on the protected landscape area Beskydy. It focuses on detailed description of the cache network in the studied area. The theory focused on the terminology and typology of all existing caches is presented and along with the summary of historical evolution in the Czech Republic and other parts of the world. Important facts for hiding geocache in the protected landscape areas and their possible impacts on the landscape are defined. Thesis is composed of theoretical part which describes essential information needed for the experimental part which deals with the analysis of the obtained data. Important outputs and recommendations for Protected Landscape Area Administration Beskydy are presented in the final part the thesis.
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Position of Developing Countries in the Global Economy and Possibilities of Their Further Development.
Hrubcová, Gabriela ; Sirůček, Pavel (advisor) ; Palatková, Monika (referee) ; Jiránková, Martina (referee)
The thesis aims to analyze the issue of the position of developing countries in the global economy and suggest the possibilities of their further development. Such a broad topic is progressively specified with focus on the group of Least Developed Countries. The key area of research in terms of the growth alternatives and poverty alleviation is tourism, due to its considerable potential. Dissertation briefly presents issues of growth and development, its context, trends and the significant development indicators. Consequently, the thesis deals with the group of Least Developed Countries (LDCs) and their potential, current position in the global economy, outlook and trends. Moreover, it focuses on the topic of development in relation to the current concept of the international organization agenda and the Unite Nations decision to declare 2017 as the International Year of Sustainable Tourism for Development. In this context, it is determined whether tourism can be considered as a main driver of growth and development and as a tool for poverty reduction. A case study aims to analyze the economic effects of tourism in LDCs according to the Economic Impact Research and uses the cluster analysis. As a result, countries are grouped into a number of clusters based on the specific components. The final chapter presents a proposal for the model of further (tourism) development in LDCs.
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Čínští turisté v hotelnictví
Rozsypálková, Jessica ; Abrhám, Josef (advisor) ; Hasík, Gabriel (referee)
The goal of the Master Thesis is to analyze behavior of Chinese tourist in hotel industry. The analysis is based on questionnaires of three Chinese professionals who worked in a Chinese hotel, three foreigners (Russian, Italian, Spanish) who as well worked in a Chinese hotel and three Czech professionals who worked in a Czech hotel frequently visited by Chinese tourists. The thesis subsequently introduces ways how Chinese tourists should be treated during their visit in a hotel with respect to their origin and culture. The main aim of the first chapter is to describe behavior of Chinese people with all their specifics. Second chapter focuses on the growing middle class in China which enormously influences the outbound tourism. Third chapter determines inbound as well as outbound tourism in China and its history. Furthermore, the developing hotel industry in China is introduced. Finally, the fourth chapter is the research part where cultural specifics of Chinese travelers are analyzed. The last chapter provides recommendations to hotels who are accommodating Chinese tourists.
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Food tourism trends on an example of starting up a new business
Musilová, Markéta ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The diploma thesis deals with the modern trends in the area of food tourism in terms of starting up business focused on food tours for tourists in Prague. The main objective of the thesis is to analyze food tourism market environment in Prague. Based on that the author will assess whether the new business will be successful on the market. The theoretical part is devoted to the terminology of tourism, gastronomy development and modern trends in supply and demand of food tourism. In practical part of the thesis the author deals with methods of analysis of the market environment. Enterprise´s external environment is analyzed by using PEST analysis, internal environment is analyzed by analysis of competition using Porter´s Five Forces and Strategic Group Map. Finally, the author evaluates results of the survey in order to analyze demand for products on food tourism market.
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Analysis of location-based services and their integration in the field of tourism
Pokorný, Michal ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
This thesis focuses on the analysis of services based on the location of mobile devices and their integration in the field of tourism. The basis of the thesis is the definition of the LBS term, brief description and history of the technology used by these services and an overwiev of the current market of the mobile LBS. The main goal of the thesis is a draft of LBS aplication for use in the field of tourism and to find out what components are the most sought after by the czech customers, based on the destination of their travels. This has been achieved through a self-questionnaire survey and a comparison with studies dealing with this issue. This analysis is also the biggest contribution of this thesis.
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Surfing as a key cause of social and cultural changes in Moroccan Taghazout
Remešová, Lucie ; Halbich, Marek (advisor) ; Varhaník Wildová, Kateřina (referee)
1 Abstract In this thesis I am focused on long-term research in a small Moroccan village of Taghazout where I had the opportunity to observe for several years the rapid changes in the local environment; a fishing village not too affected by tourism has become a popular center for surfers from all around the world and headquarters of foreign investors, which completely changed the character of the place. I first visited Taghazout in October 2010 for the purpose of surfing, I made friends with the locals and became insider to some extent. From this position I was then gaining during the research, in which I focused specifically on the case study of my main informants and friends who are Moroccan founders of a local company, that runs business connected to surfing. I have regularly visited Taghazout since 2010 at least once a year. From 2013 I started actively doing preliminary researches and the actual fieldwork lasted from October 2014 to January 2015, when I lived in Taghazout. The aim of my study was to explore and describe primarily, what changes occurred in the village due to tourism and surfing, how are these changes reflected in the functioning of my informant's company, if they consider them negative or positive and in what ways. I confronted their statements with my own observations and with...
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Tourism in ossuary from an anthropological perspective
Horáková, Markéta ; Halbich, Marek (advisor) ; Ponocná, Petra (referee)
In this thesis I will focus on tourism in the ossuary in Kutná Hora. In the first part I plan to describe theoretical background of anthropology of tourism. In the second part I will discuss the history of ossuaries and the changes in the perception of death in society. In the final part, I will present the results of my own research of tourism in the ossuary. My aim is to relate the research I conducted, through interviews transcribed, to the theoretical approaches. Furthermore, I will present my own typology of visitors of the ossuary and also focus on the motives these tourists have to visit there. Key words: tourism, tourists, ossuary, cemetery.
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Zionist without Zeal: Imagination and Performance of Transnational Belonging
Pokorná, Anna ; Ezzeddine, Petra (advisor) ; Halbich, Marek (referee) ; Szaló, Csaba (referee)
This dissertation based on a fieldwork conducted among Czech Jewish youth during a ten-days educational touristic program Taglit-Birthright explores production of transnational space of mutual belonging. The transnational belonging to Jewish collective is produced through particular physical space of Israel through practice of tourism in collective constructed by the programme as a collective of common origin based on "blood ties". I examine participants' tourist bodily experience, performances, emotions and attitudes as a site of production and reproduction of transnational space using a concept of embodiment as ways in which the individual grasps the world around him/her and makes sense of it in ways that engage both body and mind. Transnational space created throughout the programme becomes socially constructed emotional category of "ahavat Israel", "love for Israel" that might conceal its political implications. Keywords: Transnationalism, diaspora, tourism, embodiment, Jewish youth, Taglit-Birthright, Czech Republic, Israel
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Archaeology and tourism in Ústí nad Labem region
Rauerová, Martina ; Popelka, Miroslav (advisor) ; Šmolíková, Miroslava (referee)
This thesis deals with archaeological tourism in the Ústí nad Labem region. Based on scientific literature, the general issues of archeology and tourism are analyzed. The result of this analysis points to the fact, that there are a lot of archaeological tourist destinations in this region. The most attractive ones are presented in this thesis in the form of a tour guide intended for the general public. An opinion poll was coducted as part of the thesis. Based on the poll we can assume that the general awareness of archeology and archaeological tourist destinations in the Ústí region is at an average level. It is safe to say that the public attitude towards archeology is generally positive. Czech castles are especially popular among the archaeological tourist destinations. The most convenient public presentation of archaeological sites is by using information boards with brief descriptions and vivid illustrations. The vast majority of interviewees indicated that they would welcome a higher degree of presentation of historical monuments in the Ústí nad Labem region - for example through a dedicated website. This thesis describes the advantages as well as the disadvantages of archaeological tourism abroad, which were used as a basis for proposals on how to improve the situation in the region. The...
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