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The assumptions of commercial services development in a chosen area - microregion Táborsko
VELKOVÁ, Šárka
The main objective of the bachelor was to describe the successful microregion on the area of commercial services. Situation analysis makes and the conditions of development the area of commercial services define. The description of microregion was conducted mainly from secondary sources. Subsequently, primary data was obtained from a survey, interviews with the mayors and my own observations. The questionnaire investigation was carried out on the microregion Tábor in these municipalities: Sezimovo Ústí, Planá nad Lužnicí, Chýnov, Radenín, Radimovice u Želče, Turovec and Vlčeves.
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The assumptions of commercial services development in a chosen area
VAVROVÁ, Eliška
The aim of bachelor thesis is to describe the successful micro-focusing on the area of commercial services, to carry out situational analysis to define the assumptions and development of the field of commercial services. Association of the border villages and towns Jindrichuv Hradec district is situated in South Bohemia, in the southeastern part near the border with Austria. Micro has 21 members of municipalities over vast areas.
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The assumptions of commercial services development in a chosen area - Villages interest group Podkletí
HLADEČKOVÁ, Veronika
My bachelor´s work is focused on the assumptions of commercial services development in the microregion Podkletí. The first part of work contains a literature survey, where the conceptions of commercial services and microregion are explained. In the next section the market research was carried out, where was composed of two part: checklists with businessmen and talks with mayors. Then the situational and SWOT analysis was carried out. The final outcome of my work is determination of the the assumptions of commercial services development in the microregion Podkletí.
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The assumptions of commercial services development in a chosen area
ŠEBKOVÁ, Monika
The topic of the thesis is The assumptions of commercial services development in a chosen area - microregion Blatensko. The aim of this work is to describe the micro-focusing on the selected area of commercial services, to carry out situational analysis methodology according to the Institute in regional development and to define the forward development of the field of commercial services in the selected microregion.
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Cultural tourism in the area of Klatovsko
TOMANOVÁ, Věra
The main objective of this thesis was to define cultural tourism within the studied region of Klatovy. A secondary objective was the analysis of tourism within a selected part of the Klatovy region - the castle of Velhartice. Other objectives were to identify hidden potential, focusing on cultural tourism, to propose measures to improve the situation and to prepare an appropriate marketing mix of the studied area. The actual work on the thesis was preceded by the study of professional and regional literature, including promotional materials and Internet resources. Based on this, the studied region was defined, i.e. the Klatovy region and the castle of Velhartice. Using a situational analysis, the potential of the region was identified; and using field research, the facts essential to confirm or refute pre-established hypotheses were found.
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Strategic marketing plan of establishing company
Janíková, Miroslava ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee)
The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.
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Marketing strategy proposal for the company Kopp Elektrotechnika spol. s r.o.
Kořínková, Hana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The theoretical part of the thesis focuses on basic characteristics and features of industrial markets and on the current development in this area. The methodical plan deals with the marketing strategy process. The practical part is divided into two parts. The former deals with the situational analysis of the company Kopp Elektrotechnika spol. s r.o. The latter links to the situational analysis and results in the marketing strategy proposal for the company.
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