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Efficient use of CRM within a non-for-profit organization
Foks, Adam ; Kubálková, Markéta (advisor) ; Smolarčík, Jan (referee)
This bachelor thesis deals with the efficient use of CRM within a non-for-profit organization, specifically on AIESEC's example. The goal of this thesis if to evaluate the current state of CRM in AIESEC and suggest possible solution in order to increase efficiency of customer relationship management. These conclusions are afterwards generalized for any NGO. First part is focused on brief description of AIESEC and processes within it. The next part deals with CRM from the theoretical point of view, its development, goal, benefits, innovation and relationships between organizations and their customers. The description of current CRM system of AIESEC and brief notice regarding the leaders on market in this field is also part of this thesis. The main goal of the practical part is to analyze the satisfaction of users with current CRM of AIESEC and to give suggestions for future improvement. These conclusions are summarized in the last part, together with findings from the theoretical part.
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Building CRM in selected company
Hrůzová, Daniela ; Koliš, Karel (advisor) ; Mejdrech, Vlastimil (referee)
The theoretical part is generally about building Customer Relationship Management, thus creating a CRM strategy, addressing and establishing relationships with customers, subsequent care and strengthening relationships with these customers, customer value and value for customer. The practical part is examining the current state of CRM in selected company, it explores the feedback from customers. In the final part, there the recommendations that would help company to improve current status in relation to its customers have been listed. The objective of the thesis is to determine the current situation and trends regarding CRM, apply this knowledge in a selected company and find out whether the company follows it in fact.
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Customer relationship management in the selected company
ŠESTÁKOVÁ, Denisa
The main aim of this thesis was to analyze the customer relationship management in the selected company and to provide suggestions for its improvement. For the practical part was chosen PORSCHE ČESKÉ BUDĚJOVICE company, which ranks to the most important dealers in the automotive industry in South Bohemia thanks to the professional attitude of its staff and excellent facilities. The selected company is concentrated on the customer in all respects. Therefore, important aspects of the ?customer care? are also mentioned in this work. Readers should find tips to improve the daily contact of touch points witch customers. In the practical part were performed an evaluation of the current CRM as well as a subsequent analysis of the customer satisfaction for the relevant period. From the evaluation follows that a central customer database is necessary. The newly created database will enable flexible customer contact, the CRM staff's work will be more effective and the management of this company will be able to better analyze the structure of the customer base and to carry out the evaluation of cumulative purchases with resulting bonuses for the key customers. During the survey the selected sample of customers showed their preferences in methods of after sale contact. They are interesed in the online contact more than in the present telephone contact. The management of the company should respect the preferences of their customers. Only then a relevant feedback from their customers can be expected. Sufficiently qualified and properly motivated front-line staff is essential to ensure the optimum service level. Thanks to a bonus for succesfully mastered ?mystery shopping? it is possible to motivate the sellers to an ultimate customer care. The relationship between the company and the customer should be useful for both parties. This is the way how to ensure a long-term and functional cooperation.
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Analysis of the competitiveness of the selected small company
KOUTENSKÁ, Věra
A bachelor´s dissertation is concentrated on the analysis of competitiveness of the company VOLF Office Supplies, Co.Ltd., which operates on the market with school and office supplies, and also on analysis of the customer´s satisfaction. Among the used methods, contributing to achievement of the goals belong Porter´s model, analysis of competition, analysis of companie´s sources, SWOT analysis, questionnaire inquiry and regulated conversation.
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Customers relationship management in the wholesale
DVOŘÁKOVÁ, Jitka
The topic of this diploma thesis is Customers relationship management in the wholesale. The main aim of this theses is to analyze approaches and trends in management, including evaluation outcomes of competitiva offers from perspective of customers. The second aim is to design arrangements and management approaches to improve the future.
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Use of BI in Customer Relationship Management
Zvolánek, Tomáš ; Pour, Jan (advisor) ; Benáčanová, Helena (referee)
Thesis deals with systems for customer relationship management (CRM) and possibility of their expansion and extension using technologies of Business Intelligence (BI). The work focuses on a specific part of CRM - the so-called "analytical CRM" (aCRM). aCRM is examined comprehensively, i.e. in the whole range - from its history and reasons for use, through the problematic relations to other areas of business intelligence. Specification and realization of example aCRM using BI technology is included.
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Analysis of the CRM market segment
Illetško, Petr ; Pour, Jan (advisor) ; Benáčanová, Helena (referee)
The aim is to describe CRM or customer relationship management. Customer relationship management is not only part of the enterprise information system, but should be dealt with as a corporate policy of interaction with the customer. The work describes the architecture of the CRM system and its benefits for the company. There is description of the develop-ment of CRM systems from paper to complex database CRM systems in the document. Chapter CRM trends describes the area where the CRM is going in the future. There are shortly described terms such as Social CRM, Cloud Computing, Software as a Service, integration with third-party applications, outsourcing, and finally the use of mobile devices in the document. Another goal is to describe and analyze the CRM market in the Czech Republic. Basic factors in selecting a solution, the barriers to implementation of CRM and a list of products on the market are described. At the end a few CRM products are described. Selected prod-ucts are collected and evaluated because of criteria which were established by the author.
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Cloud Computing: Overwiew of CRM solutions avalaible in Czech Republic
Le Xuan, Dung ; Margaris, Nikos (advisor) ; Feuerlicht, Jiří (referee)
The first goal of this thesis is to expound the concept of CRM - Customer Relationship Management. In the thesis are discussed about different approaches to CRM. Customer relationship management should be seen as an enterprise-wide on customer oriented strategy. This term is often understood as a CRM system. To achieve this concept is currently using CRM tools that are part of the CRM system. Furthermore, the thesis described architecture and functionality of the CRM system. As information technology continues to evolve, in the thesis are also discussed trends in CRM systems. The biggest trend is software as a service based solutions (SaaS). The next section will focus on CRM systems based on SaaS. First, defines what Cloud Computing is. Is also discussed deployment models and taxonomy services. The main objective is to analyze the market for CRM services in the Czech Republic. In the thesis for easy navigation on the CRM services market is set up a complete overview of available solutions. Solutions are categorized into 3 categories according to company size. For each category are selected and compared the best products according to specified criteria. The three products from each category are described in details. In addition, by the questionnaire will be detected by the attitude of Czech companies to CRM and SaaS. The aim is to determine what proportion of businesses using CRM to support its processes, what systems are used, what is their opinion on the issue of data security solutions based on SaaS.
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Market analysis of the CRM systems
Zelený, Martin ; Fortinová, Jana (advisor) ; Drozen, František (referee)
This thesis is concerned with customer relationship management, commonly known under the abbreviation CRM, and the related market. The main aim is to analyse the CRM market in the Czech Republic, assessing both historical development and current situation. The thesis defines the term "customer relationship management", elaborates on its history, development, functionality and also on trends in the fields that either influence or have the potential to influence market development. The current and future situation of both world and domestic CRM systems markets are evaluated based on consultations with experts and on various data available. Criteria of the companies that are implementing CRM systems are among the factors that influence the market. The thesis presents these criteria, as well as the results of a research on selection criteria preference. The last part focuses on the preparation, execution and evaluation of the Czech market research. The hypotheses, which were identified on the basis of the research and past questionnaire surveys, are subsequently proved or disproved. The appendix contains a glossary of terms and abbreviations, and a copy of the research questionnaire is enclosed with the thesis.
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