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Aplikácia sociálnych sietí v školskom zariadení
Bálint, Vladimír ; Pavlíček, Antonín (advisor) ; Řezníček, Václav (referee)
This thesis focuses on the development of strategy for universal application of social networking in a school of pre-primary and primary education level and its subsequent application in a real school. It describes potential benefits of such application and discusses other ways of use of social networks in primary schools. In addition, in theoretical part it defines actors of school environment and information flows between them. Subsequently discusses about communication needs of these actors given the current communication tools and generational differences. The practical part is based on applying a specific strategy of social networks in a school in Slovakia along with the information and summarized results of this application.
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Accenture's communication strategy on social networks
Kadleček, Jiří ; Lhotáková, Markéta (advisor) ; Štíhlová, Zuzana (referee)
Social networks are a phenomenon of our age; their popularity rises every day, same as the amount of time that people spend on the social networks. Social networks are also very popular in the Czech Republic and also their importance in the communication mix of Czech companies arises. This final thesis aims to analyze the ways, how can companies benefit from social networks and use this analysis to propose the suitable strategy for Accenture, the global Consulting, Technology and Outsourcing Company, how to use social media effectively to raise company's awareness, inform about its products and also about the career options that this company offers to university graduates.
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Monitoring of Social Networks as Part of Marketing Research of Firm
Vašíčková, Petra ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The main purpose of this master thesis is to help companies in their work with social networks. The first chapter is a short introduction into social networks and types of their users. The second chapter helps companies to realize how the social networks are connected to marketing activities and what kind of monitoring possibilities they can take advantage of. Then the thesis is focused on what kind of businesses is monitoring applicable for as well as how to correctly determinate goals and monitoring on social networks. These findings are demonstrated on particular company named Foreigners.cz Pilsen.
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Methods of information searching on the internet of the first and the second generation
Synek, Pavel ; Pavlíček, Antonín (advisor)
The thesis aims on methods and strategies usable for information retrieval on the internet as we know it today and points at how the requirements on knowledge of end-user and abilities to use different information sources have been changing; in other words it points the increasing demands on information literacy. The document is divided into three parts. The first one briefly provides an introduction to strategies of information retrieval. The second part deals on theoretic basis with tools and information sources for searching on the both surface and deep web. The author also focuses on social web and its special attributes from the searcher's point of view. The third part represents a practical utilization of knowledge from previous parts. Practical part demonstrates on model examples a nature and kind of information we can retrieve from particular resources.
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Medialization of information and society
Nguyen, Hoai Vu ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This diplom thesis is about the problems, which are connected to our main themes, that are information and all the aspects around it. At the first part of this work we're going to focus on the concept of information and its role in the gaining new knowledge and the communication process. With communication, which is an essential element of every working social society, we will talk about media and mass media. In the third chapter we will deals with the history of all kinds media and compare them to each other, especially about internet, which became a phenomenon of our society. The last sentences of this chapter is about the concept of New media, or social network. The next part of this work is focused on the relationship between information and society, we will compare the actual situation of internet using in Vietnam and in the Czech republic. The fifth chapter of this diplom thesis is about my empirical research about the impacts of internet and social network to people's lifestyle and behavior. The last two chapters will deal with the effects of media to our social society, globalization and we will also prove, that media can be a very powerful political weapon.
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Transformation of business models into the area of social networks
Rubáš, Aleš ; Basl, Josef (advisor) ; Pour, Jan (referee)
This paper is dealing with application of business models into the area of social networks. The aim is to identify relevant business models for social networks industry based on chosen methodic and to analyse business success of application these models. First part of this paper defines and describes existing business models. Next part defines social networks and chose potential business models suitable for implementation into the industry of social networks. Analytical part investigates chosen social networks from the aspect of business model it implemented. This part also identifies respective business models defined in theoretical part of this paper and evaluates the success of its application. Analysis of the business models used by selected social networks with focus on the differences between application of these model in social network industry and other industries is made at the end of this paper.
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Vývoj vnímání Google+
Gemrich, Jan ; Stříteský, Václav (advisor) ; Motyčka, Luděk (referee)
The goal of this thesis is to introduce readers with the current state of the market of social networks in the Czech Republic with major focus on evolution of user perception of market rookie -- Google+ -- and with focus on success evaluation of marketing activities led to support this service. All this evaluation is done thanks to a research. The master thesis is split into 3 units, which gradually describe current perception of social networks, their definition and also the situation on the Czech market. After deeper description of Google+, the research is described. This research is led in order to allow obtaining data that would allow for comparison of situation before and after execution of above mentioned marketing activities executed during summer of 2012. Final unit of this paper focuses on the research data analysis in order to extract the evolution of awareness and of usage of compared social network and of course to offer very detailed look on Google+ itself and to offer the evaluation of efficiency of the marketing activities.
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Competitive analysis of leading ICT companies on the Czech market
Dvořák, Oskar ; Feige, Tomáš (advisor) ; Molnár, Zdeněk (referee)
This thesis deals with the field of Competitive Intelligence in relation to the possibilities of application of its methods and tools for competitive analysis of the market environment using modern virtual social networks. Theoretical part focuses on the characteristics of the market environment of ICT companies by using Porter's analysis and then it is focused on the description of selected tools and methods used to processing unstructured data and social networks analysis. The practical part is based on a real project which ran from early March 2013 at IBM Company. Practical part demonstrates current possibilities of information technology in the field of Competitive Intelligence.
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Marketing communication on Facebook
Mandát, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Social networks are undoubtedly a phenomenon of the present time. They attract an increasing number of users and therefore the attention of all need to communicate with users -- companies, institutions, government, and politicians. Marketing specialists are interested in social networks even more because they offer a great opportunity to present a new product or service and a new way to communicate with potential customers. Particularly Facebook drives extraordinary attention of advertisers. The ambition of this thesis is to help with orientation on social networks and mainly on Facebook, to present options that social network offers to advertisers and to evaluate some of the best practices of Facebook advertising including an evaluation of its success.
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