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Analysis of payment options in czech on-line stores
Pelc, Milan ; Brixí, Radim (advisor) ; Matuštík, Ondřej (referee)
The aim of this bachelor thesis is find out the using of payment instruments to purchase in czech on-line stores. The work deals with e-commerce as a type of trading and its partition. The next part describes types of payment instruments to purchase over the internet. These instrument are compared with each other and it is designated the best instrument for on-line paying. The analytical part deals with research of using these instruments in public.
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The role of the internet as a medium in commercial communications
Myšková, Alena ; Průša, Přemysl (advisor) ; Filipová, Alena (referee)
The thesis analyzes the impact of the internet on current marketing in the Czech Republic. Its theoretical part characterizes briefly the marketing mix, marketing communications and commercial communications. It focuses especially on the on-line communications and describes the E-Commerce. It also mentions advantages and disadvantages of usage of the internet as an interactive marketing medium. This part also includes description of Czech internet users and the relationship between on-line communications and Czech companies. Practical part is comprised by description of B2B and B2C channels, their advantages and the current situation in the Czech Republic. In this part two companies are introduced and their internet marketing strategies are analyzed. Special attention is paid to the electronic data interchange systems and the running of E-Shop. Practical part also brings suggestions for how to make the internet campaign of these firms better.
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Trading on Internet Auctions
Obůrková, Markéta ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Diploma thesis entitled Trading on Internet Auctions deals with the analysis and comparison of important international and Czech internet auctions. Under examination are not only important auctions in terms of number of users, but also those that surpass other interesting business solutions and innovative thinking. The diploma thesis is divided into three chapters. The first chapter, entitled Establishment and Development of e-commerce describes the most important events and milestones for the development of e-commerce and the subsequent emergence of online auctions. The second chapter is specifically devoted to the analysis and comparison of foreign auction sites. The third chapter focused attention on the Czech auction sites, including the legal aspects that are related to trading on internet auctions. The whole thesis ends by conclusion and evaluation of reaching the given object.
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Commercial and economic comparison of traditional and online gambling
Rafajlovič, Konštantín ; Sedláček, Jiří (advisor) ; Orlovská, Agáta (referee)
The aim of this paper is to compare two forms of gambling: traditional and online. Gambling is characterized by the involvement of the government because of specific aspects of gambling. These include economic gain for the state's treasury, possible negative social impacts or money laundering. According to these aspects, the paper compares the legislation and economic specifics of both forms of gambling, but also focuses on e-commerce and how gambling went online.
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Running an online store
Soukup, Milan ; Střížová, Vlasta (advisor) ; Bardún, Adam (referee)
This diploma thesis is focused on running an online shop in the Czech Republic. Online shopping is the fenomenon of modern age and had a strong infulence on consumer behavior. Customers can browse shops and order from shops all over the world at any time of day. In the first part of this work I am presenting theoretical background and basic principles on which online shopping is founded. I am also exploring its benefits, risks and possible limitations. Next, I am exploring the current situation of online shopping in Czech Republic and the prerequisites for further development. In the second part I am focusing on activities that are integral to the area of online shopping. This includes advertising systems, choice of software implementation, payment system, marketing campaigns or goods distribution. I am comparing possible options for every one of these areas and I am also suggesting advice tailored for different kinds of businesses. The overall aim of this work is to use my own experience to create a comprehensive guide on running an online store..
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Search Engine Marketing
Korbel, Vladimír ; Střížová, Vlasta (advisor) ; Pecl, Roman (referee)
Cílem práce je přinést ucelený pohled na problematiku marketingu ve vyhledávačích v kontextu internetového marketingu a je rozdělena na teoretickou a praktickou část. Teoretická část se zabývá třemi základními tématy. Optimalizace pro vyhledávače, internetová reklama a služby Google na podporu internetového marketingu. Praktická část je analýza přístupnosti, SEO analýza a marketingová analýza webových stránek jazykové školy Tandem. Cílem praktické části je analyzovat současný stav a navrhnout řešení, jak přivést více návštěvníků na web jazykové školy Tandem jak z placených, tak neplacených kanálů. Přínosem práce je kritické zhodnocení současného stavu webové prezentace jazykové školy Tandem a návrh ke zlepšení, aplikace teoretických poznatků z první části práce na praktickou situaci webu jazykové školy Tandem.
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Analýza využití Internetu se zaměřením na konkrétní malou firmu
Jurek, Martin ; Sedláček, Jiří (advisor) ; Havelková, Michaela (referee)
V práci je uveden obecný úvod do problematiky malých a středních podniků v České republice a informačních systémů. Stěžejními tématy teoretické části jsou Internet a elektronické podnikání. Praktická část je věnována analýze využití Internetu a nejvohodnějšímu uplatnění informačního systému pro hotel Jelínkova vila. Cílem analýzy aplikace Internetu je v první řadě zvýšení ekonomického prospěchu, druhotně podpora image a prestiže.
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Marketing strategy for E-commerce
Klega, Ondřej ; Stříteský, Václav (advisor) ; Kasan, Ondřej (referee)
This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.
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Právní úprava elektronického obchodu
Potěšilová, Naďa ; Boháček, Martin (advisor) ; Novotný, Jakub (referee)
Diplomová práce se zabývá právní úpravou elektronického obchodu. Definuje pojem e-obchod a charakterizuje ho, vysvětluje rozdíl mezi pojmy e-komerce a e-business. Blíže se zaměřuje na spotřebitelské smlouvy uzavírané pomocí prostředků komunikace na dálku. Jedním z prostředků je právě internet, který se při uzavírání smluv v elektronickém obchodě používá nejčastěji. Na teoretický základ navazuje praktická část zaměřená na konkrétní e-obchod a diplomovou práci doplňují statistiky nakupování přes internet v České republice.
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