|
|
Water park Brno
Modlitba, Zdeněk ; Kotek, arch Jakub (referee) ; Odvárka, Antonín (advisor)
The topic of the diploma thesis is a revitalization of a historically valuable area Za Lužánkami as a center for sport and leisure time, but also sets an urbanism concept and development of a neighborhood housing area. A complex architectural study solves an extension of an existing Lužánky city swimming pool in Brno. The main idea is a simple form of the new building, easy walkthrough the territory, creating an enjoyable public space and an extension of the existing greenery. The new water park is designed as a two-storey, rectangular object, connected with an existing swimming pool. Inside you can find a 25m swimming pool, a plenty of relaxing pools, wellness, café and offices. The inner part is also connected with an outdoor pools with a big slide, terrace for sunbathing and a playground. The overall proposal offers an exploitng the potential of this area as a solution to the current city deficits, such as parking lots, housing and especially the sport facilities near the Brno city center.
|
|
|
The Brownfields solutions within the Czech Republic - Tepna Nachod
Michalíková, Petra ; Řehák, Filip (referee) ; Pavlovský, Tomáš (advisor)
The diploma thesis follows up the area in the center of Náchod along the former textile factory Tepna, which is located at the transition between the historical center and the housing estate. The proposal is based on problem analysis and uses the potential, limits and quailities of the area. The concept is a new urban quarter with a residential block of buildings complemented by civic amenities and high-quality public spaces. The design preserves the existing building of the Bílá Tepna, for which a new functional use is proposed. The proposal is solved with respect to the character of the place, the connection to the surrounding buildings and the emphasis on the preference of pedestrian traffic over the automobile traffic.
|
|
|
Marketing and PR of czech floorball clubs from 2013 to 2018
Patočka, Jiří ; Halada, Jan (advisor) ; Turková, Kateřina (referee)
The bachelor thesis deals with the topic of marketing development of Czech floorball clubs. The general marketing and PR activities in the sport field are examined and then examples from the Czech floorball environment are shown. Although still a young sport, floorball is experiencing its development period, is financially affordable and its popularity grows rapidly. There is an increase in the number of both players and fans in the individual clubs, and in the Czech Republic it is on its way to the top and is currently approaching the status of professional sport that enables players to earn by playing it. The development of marketing and PR in Czech floorball clubs is also related to this development of florball. Therefore, the thesis focuses on the Czech elite clubs from the top floorball competitions, such as the historically most successful Czech club Tatran Střešovice, the purely women's club TIGERS FLORBAL JIŽNÍ MĚSTO, the young but progressive club BLACK ANGELS, but also includes situation of clubs from regional competitions such as for example Lokomotiva Rakovník. The thesis analyses various possibilities of marketing including social networking, merchandising or interesting marketing activities run by clubs from the floorball Super League. In the final part, the thesis offers...
|
|
|
Sport as Local Cleavage: Case Study of Vysočina Region
Kacetlová, Kateřina ; Jüptner, Petr (advisor) ; Bubeníček, Václav (referee)
The diploma thesis Sport as Local Cleavages: Case Study of Vysočina Region analyses whether sport and sport related topics (sport financing and other support, organization of sports events, operation and building of sport facilities, association activities, etc.) are able to divide a society, or whether it can be one of the cleavages at the local level in the Vysočina Region and what intensity this cleavage could have in the examined municipalities. The theoretical part contains the concept of conflict lines of S. Rokkan and S. M. Lipset. The research put emphasis on the local level of politics, the Czech environment and the cleavage connected with a sport. Authors such as S.Balík, V. Bubeníček, J. Čmejrek, J. Čopík, V. Hloušek and M. Kubálek are dealing with these issues. The analytical part of the thesis is a case study that examines the presence of cleavage, its intensity and the approach of actors through both semi-structured interviews with representatives of selected municipalities, records of municipalities and as well through media news monitoring. Based on research it is obvious that sport could evoke and develop conflicts and, in some cases, can indeed significantly divide a society and establish a new local policy player.
|
|
| |
|
|
The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press
Špaček, Martin ; Bednařík, Petr (advisor) ; Trunečka, Ondřej (referee)
Bakalářská práce Mediální obraz hokejového úspěchu na olympijských hrách v Naganu 1998 v českém dobovém tisku popisuje, jak o největším českém hokejovém úspěchu v dějinách psala tuzemská tištěná média. Pro tuto práci byly porovnávány články z deníku Právo, Mladé fronty Dnes a deníku Sport. Olympiádu chci představit z hlediska dobového tisku, jak o této velmi sledované sportovní akci referovala vybraná jednotlivá média. Na základě analýzy prezentace hokejového turnaje v rámci zimních olympijských her v Naganu má práce za cíl ukázat, jakým způsobem se postupem českého mužstva v turnaji vyvíjel prostor pro články o národním hokejovém týmu a jakým způsobem se o něm psalo. Práce je zaměřena na analýzu počtu publikovaných článků a fotografií ve vymezeném časovém období. To je určeno od začátku roku 1998 do 11. března 1998. V další části práce se ta samá analýza jednotlivých vydaných článků aplikuje v období desetiletého (2008) a dvacetiletého (2018) výročí. Annotation The bachelor thesis The media image of ice hockey success at the XVIII Olympic Winter Games in Nagano, 1998, in the Czech contemporary press describes how domestic press covered the greatest success of Czech ice hockey in history. For the purposes of the thesis, articles from daily press of Právo, Mladá Fronta Dnes and Sport were compared. I...
|
|
|
Jaromír Jágr in ČTK Reports
Ardon, Filip ; Trunečková, Ludmila (advisor) ; Halada, Jan (referee)
The bachelor thesis "Jaromír Jágr in ČTK Reports" deals with describing the development of sports news coverage by the Czechoslovak/Czech News Agency using the example of a specific significant sports celebrity. The thesis consists of a brief biography of Jaromír Jágr which describes the celebrity and explains why he has been chosen, followed by two main segments. The first segment describes the role of the Czech News Agency with special emphasis on its coverage of sports news. Also included are metadata important for the second segment, which the agency uses in the Czech News Agency's Infobank. The second segment analyzes news from the Czech News Agency's Infobank related to Jaromír Jágr. Based on these news the thesis describes the development of agency sports reporting from home, foreign and international contests. It pays increased attention to textual news reporting of the Czech News Agency, but also mentions other formats such as photographs, infographics, audio recordings and video recordings. The mentioned changes in news reporting are explained on the basis of the agency's annual reports from the point of view of the Czech News Agency itself.
|
|
|
Media presentation of FIBA EuroBasket Women 2017
Sitek, Daniel ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This thesis analyzes the media presentation of Women Basketball 2017 European Championship which was held in the Czech Republic, in the Czech sport online media. The thesis briefly defines framing theory, concept of agenda-setting and news values theory. This paper shows a thumbnail to contemporary sport journalism. Five web sport portals containing basketball agenda are explored by qualitative framing research. The goal of this thesis is to answer how the European championship was presented in the media. The analytical part of the paper describes individual frames including their partial modifications. Conclusion summarizes results gained by the framing analysis.
|
|
|
Ota Pavel's journalistic activity in years 1956 - 1964
Keimar, Jaroslav ; Čeňková, Jana (advisor) ; Macková, Veronika (referee)
Ota Pavel is known for his belles-lettres, particularly short tales with autobiographical motives. This bachelor thesis aims to point out Pavel's journalistic activity in periodicals, that preceded his literary career. The theoretical segment aims to provide Pavel's contextual portrait in terms of his journalistic activity and mental illness. Practical part contains analysis of Pavel's articles published in the periodicals Stadion and Ceskoslovensky vojak during the limited period. The bachelor theses also includes Pavel's complete bibliography in those periodicals. Keywords Ota Pavel, sport, stories, periodicals, reportage, literary reportage, journalism
|
|
|
The Fallen Sport Hero: Media Image of Oscar Pistorius
Beranová, Eva ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...
|
guest ::
