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The Marketing Plan of the Company
Baiglová, Jana ; Voňavka, Radek (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. It's about analysis of the current status of the company, identify deficiencies and to design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and communications. The second part includes practical research, which aims to improve the marketing plan of the company. Klíčová slova
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Marketing Plan Proposal of E-commerce for Entry into Foreign Market
Rippl, Adam ; Havlík, Tomáš (referee) ; Kaňovská, Lucie (advisor)
Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.
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Business Plan
Pešina, František ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The thesis discusses the business plan to open a new company, which will offer bookkeeping services, tax consulting and payroll. The business plan takes account of the theoretical bases and issues of the proposed solution. The thesis includes also financial plan of business with financial prediction of revenues and expenses. This prediction is processed in pessimistic, realistic and optimistic scenarios.
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Business Plan – Animation Agency
Pátková, Aneta ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
This master’s thesis deals with the creation of a business plan for the establishment of an animation agency, which will be located in Žďár nad Sázavou. The first part defines the basic concepts for creating a business plan. In second part, the necessary analyzes are performed. In third part, a business plan is complied on the basis of the theoretical part and the result of analyzes. The conclusion of the work is the evaluation of whether to implement a business plan or not.
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Proposal of Marketing Plan
Sedláčková, Veronika ; Kovářová, Ivana (referee) ; Schüller, David (advisor)
The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.
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Business Plan – Sale of Nutritional Supplements
Hlavatý, Adam ; Ptáček, Roman (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
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Design of Marketing Plan
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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