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Trend of zombification in contemporarymovie and serial production - audience analysis
Malinová, Lenka ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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Kramerius' Newspapers in the Years 1790 - 1793 and Their Role in Shaping the Czech National Identity
Boušová, Irena ; Švantner, Martin (advisor) ; Nešpor, Zdeněk (referee)
This thesis deals with problematic of public space at the edge of modernity in Kramerius newspapers in Czech. The first part gatheres together the results from existing research literature, discusses the question of the relationship between modernity and postmodernity that leads to the theoretical and methodological background of authors approach. The second part deals with the influences that shape the final content of Kramerius' Newspapers. Newspapers are seen as part of a broader discursive network. It is also the reader, who gets a word in a process of establishing the final content. Among other, this chapter focuses on the issue of creating a community of readers and the public sphere in Bohemia in the late 18th century as a preconditon for ethnic or even the national identity. The last part concentrates on specific topics in Kramerius' Newspapers, the reporting and processing techniques, which aim is to shape the reader and his view on observed events. The work ends with a statement that Kramerius' Newspapers by the content as well as form created a wider readership community, which maintained a certain social ties and also shared a certain form of the public sphere. However, the analysis of themes and data processing techniques revealed the boundaries of this community. The community can not...
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The phenomenon of the czech travesti show - performers vs. audience
Dobešová, Mirka ; Sokolová, Věra (advisor) ; Vohlídalová, Marta (referee)
Travesti show - in other words men's dressing as women (especially famous singers) in order to create a parody - has become a legitimate part of the Czech cultural events for the last twenty years. Moreover, in comparison with a foreign production of that kind it is very specific as regards terminology and content. Although travesti show theme has penetrated into the Czech academic ground too, it is still understood only from the perspective of gender performativity and is focused on performers themselves. On the contrary, this paper tries to grasp spectators' perspectives regarding not only the audience perception of the performers, but also a wide range of spectators' characteristics related to their general degree of tolerance towards gender roles in the society as well as LGBT issues in comparison with common population.
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Media analysis of Jan Kraus talk show with a focus on reaching
Černý, Jakub ; Šoltys, Otakar (advisor) ; Moravec, Václav (referee)
This bachelor thesis presents an analysis of the communication in the TV program "Show of Jan Kraus". In the theoretical part we define and describe the term "talk show". A list of most popular programs of this type in Czech Republic is given for comparison. This part of the work contains also a chapter on medial dialog as a specific communication situation. We describe here a confrontation style, which is typical for the medial dialog in a talk show, a role of moderator and spectators, social status of the guests and also a question of politeness, which is the mains subject of the communication analysis in this work. The practical part is divided in two chapters. In the first one the show is analysed from the general point of view. We describe its structure, medial presentation, difference to other talk shows, and all its specific features. The second chapter deals with the question of communication, especially the performance of the moderator, Jan Kraus, and his way of discussion with the guests. The thesis investigates many points of a talk performance. The main point is the politeness, or rather impoliteness. The aim of the thesis is to find out, when this happens in the speech of the moderator, and which forms of the impoliteness are mostly used.
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Use of social networks in improving communication with the readershiip on examle of IHNED.cz
Němečková, Hana ; Čermák, Miloš (advisor) ; Trunečka, Ondřej (referee)
Social network sites (and new media in general) transform the relationship between professional media organizations and their audiences. My bachelor thesis "Use of social networks in improving communication with the readership on example of IHNED.cz" focuses on how the media use pages or accounts on social network websites Facebook and Twitter in order to communicate with their readership in real time. In the first, theoretical, part, I define the notion of social networks and describe the history and functioning of the most widespread social network sites, with particular emphasis on Facebook and Twitter. The basis of the thesis also touches on the description of the possibilities and mechanisms of usage of social network sites in terms of the news media. In the research segment of the thesis I examine the activity of the Czech news server IHNED.cz on social network sites Facebook and Twitter by means of quantitative analysis. The intention is to detect what content is offered to fans (followers) of IHNED.cz, whether it evokes a response in them and to what extent IHNED.cz is communicating with its readers through social network sites. The thesis also contains the results of a questionnaire among four hundred fans (followers) of IHNED.cz on Twitter and Facebook. The aim was to find out how and...
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Trailer-targeting a potential audience
Brůnová, Lada ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...
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Watching medical dramas by professonal medical stuff
Fišerová, Lucie ; Reifová, Irena (advisor) ; Baslarová, Iva (referee)
The purpose of my thesis is to analyse watching medical dramas by professional medical stuff. This thesis is composed of eight chapters, each of them dealing with different aspects of medical dramas and audiences. Chapter one is introductory describes the influence of media on society. Chapter two is focused on the relation of media and audience. The chapter consists of five parts. Part one focuses on the definition of audience. Part two talks about randomly and purposely aggregated audiences. Part three addresses the issue of communication activity of audience. Part four investigates the relation between media and audiences. Part five describes four stadiums of evolution of audience. Chapter three is subdivided into four parts and characterizes analytical approaches to audience and analysis of audience. Part one looks at behavioural structural approach. Part two focuses on structural approach. Part three talks about cultural approach. Part four focuses on analysis of audience. Chapter four concentrates on the topic of fandom. This chapter is divided into six parts. In the first one I talk about fans in basic. The second part defines the term "fan" and third part defines "fandom". In the next subchapters I talk about the division of fandom, fans, followers, cultists and enthusiasts. Chapter five...
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News media in the lives of today's youth
TRNKOVÁ, Denisa
This bachelor thesis deals with the problematic of the consumption of the news media by young generation. The theoretical part is devoted to a new form of journalism, which was caused by the digitization of the media, and in this context the transformations of the work of journalists are mentioned. The thesis also takes a look at the transformation of media audiences caused by the advent of the Internet. Hereafter, the thesis focuses primarily on the transformation of media consumption by young generation and also on comparison the results of various researches that deal with these topics. The practical part of thesis presents the results of qualitative research, which highlights the news media consumption patterns among high-school students and students of vocational school from the age of sixteen to nineteen years. The consumption of media content over the internet is typical for younger generation. So that internet has become the main source of information for students. The traditional media such as newspapers, radio and television lost relevance under the influence of the Internet: young people do not need to pay attention to them, because the consumption of media over the Internet has become more convenient and faster for them. Research results also point to higher knowledge of high-school youth, which is caused by more intellectual focusing of grammar school students.
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Lorca's "impossible" theater: El público (The Public)
Byronová, Lucie ; Vydrová, Hedvika (advisor) ; Sánchez Fernández, Juan Antonio (referee)
The bachelor thesis deals with the play by Federico García Lorca, The Public (El público). The author characterised the work, together with several other plays, as the "impossible theatre" because it was too unconventional to be represented on stage. The object of the thesis is to discover and analyse the aspects of The Public which are connected with its impossibility and subsequently to demonstrate its uniqueness and originality. The topics of love and theatre are essential in the play. However, in contrast to other Lorca's dramatic works, The Public deals with homosexual love which is socially inacceptable and thus produces an internal conflict in the majority of the protagonists. The problematics of the theatre is a subject of conflict too; the urge to renovate the dramatic scene encounters the fear of the possible negative reaction of the audience. The plot of the play thus develops on the personal and on the social level in the same time while the both levels meet in the central motifs of the play, such as the theatre beneath the sand and the open air theatre or the mask. The thesis attempts to interpret these motifs and subsequently to emphasise the richness of meanings in the play. Attention is paid also to the image of audience in the drama and to the manner in which Lorca applies the...
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