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Proposal of Competitive Strategy of Company
Tesař, Karel ; Janotová, Dana (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.
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Strategy Howden ČKD Compressors, spol. s r.o. in Russian Federation
Chornopyshchuk, Andriy ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Howden ČKD Compressors s.r.o. is a mechanical engineering company, which manufactures modern high-tech products, particularly industrial compressors, medium and large capacity electric motors and generators. The company provides its customers with complex technical services and supplies spare parts for different types of industrial equipment. The profound experience in manufacturing and business, technological basis, experienced design department and the existence of highly qualified staff help firm to satisfy client's highest requirements. The main objective of this thesis is analysis of present business activities and creating concept of competitive strategy for Russian Federation.
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The analysis of the retail market segment of a healthy food in Hradec Králové
Vašková, Michaela ; Olšanová, Květa (advisor) ; Němečková, Iveta (referee)
The bachelor thesis is focused on the analysis of the health food market in Hradec Králové. The work is divided into three parts. First section aims to characterize the organic food market in the Czech Republic in terms of producers, distributors and consumers with an estimate of future development. Another part is dedicated to the analysis of the market in Hradec Králové in order to define the typical customer of specialized health food stores and his shopping behavior using quantitative research.The last part deals with the analysis of the competition of selected health food shop for the purpose of choosing an appropriate competitive strategy. Competition is analyzed on the theoretical basis of Kotler's competitive analysis and Porter's five forces model.
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The use of Kotler competitive strategies in the segment of insurance
Sukdolák, Petr ; Svoboda, Petr (advisor) ; Kincl, Tomáš (referee)
This work is focused on the concept of competitive strategy Philip Kotler, to strengthen the market position of the company and help it compete more effectively. The theoretical part contains information on documents that are relevant to developing competitive strategies, and of course, knowledge about competitive strategy Kotlerových themselves. The practical part is focused on the insurance market in the Czech Republic, on which, respectively at selected companies operating in this sector will be given practical examples of these strategies.
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E-learning in teaching marketing management of cultural heritage
Hlavatá, Kristina ; Černá, Jitka (advisor) ; Riedlbauch, Václav (referee)
The aim is to analyze the potential application of digital cultural materials in teaching marketing management of cultural heritage applications in the educational environment and the importance of using new technologies in the context of e-learning site studies as a competitive element of specialized academic disciplines Arts management. Through searches of the available materials, information, studies, projects, theses, foreign web databases on the use of digitization of cultural heritage for e-learning and presentation purposes are identified current capabilities and use of these resources in the educational sphere. Analysis of the current possibilities of our universities and performing competitive analysis of academic disciplines dealing with arts management in the Czech Republic outlined the possibility of implementing new technologies in education in the field of Arts Management, University of Economics, Prague. The benefits of work are suggestions for the implementation of digital technologies in higher education teaching marketing management of cultural heritage and simultaneously use their outputs in practice
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Building relationship with customers in Supply Chain Management
Kaluzhna, Yevgeniya ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
Application of supply chain management is still relatively recent practice, but it's importance is growing over time. Today, in the era of customer centricity, in order to become competitive firms shouldn't avoid collaboration with it's supply chain partners. Purpose of my thesis was to find out how supply chain management can contribute to building relationship with customers, who are the basis of any existing company. First part summarizes knowledge about supply chain, compeptitive strategies, customers, types of supply chains and customer relationship management. Particular part is dedicated to customer service and how supply chain management can contribute to it's improving. It describes also what meaning has customer service for future competitiveness. In second part, I presented the case of Zappos.com. E-retailer, which aligning entire functional strategies and whole supply chain to common strategic purpose managed to build excellent relationship with it's customers.
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Strategic analysis
Langerová, Anna ; Krause, Josef (advisor) ; Přibyl, Evžen (referee)
The goal of the master thesis is to conduct strategic analysis of an enterprise Soma spol. s r.o. and suggest possible recommendation for further development based on the knowledge acquired from the analysis. Theoretical part is focused on information referring to the topic of the thesis. Method and techniques of the strategic analysis are described and afterwards applied in the practical part. Practical section contains environment analysis using PESTEL analysis and Porter's Five Forces analysis. Onward the internal analysis is performed including identification of company's assets, financial analysis, Value Chain analysis and Portfolio analysis. In conclusion the results of all performed analysis are summarized using the SWOT matrix and the recommendation are suggested based on detected opportunities, threats, strengths and weaknesses of the company.
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Strategic Analysis of Bonantrans Company
Janečková, Petra ; Dvořák, Jiří (advisor) ; Rýpar, Jan (referee)
The impementation of the Strategic Analysis of Bonatrans, a. s. is the main object of the Diploma Thesis. The firm is operating in the market as a supplier of the railway components. Due to the worldwide scope of activities of the firm, the Thesis is focused on the External analysis with the emphasis on the opportunities and threats seeking, arising from the increasing globalization, the high degree of international integration and the changes in the Railway Indusry Sector. The Thesis comprises The International Business Sector Analyis, Competitive Analysis and it takes into account the population growth, urbanization and the impact of climatic change and technological revolution. The practical part of the Thesis is fully based on the theoretical part. After determining the Business Factors of Success and Cmpetitive advantage the Strategic Recommendations for further development of the company are established.
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Konkurenční strategie společnosti Garnea a.s.
Baštýř, Václav ; Tyll, Ladislav (advisor) ; Sieber, Patrik (referee)
Garnea a.s. has experienced several significant changes during the last year. Change in the primary market and main part of the product portfolio are the two major ones. Moreover, the company recently experienced a decline in the revenues and profits as well. Therefore, the main goal of this thesis was to define a completely new strategy which would reflect all the current changes and effectively fight the problems the company suffers from. For this purpose, the thesis provides the reader with company analysis. The characteristics of the market and main customers groups are defined in the industry analysis. Competitor analysis summarizes main competitors on the local as well as national level, points out their main strengths, weaknesses and highlights the strategic goals they are likely to pursue. Based on this information the competitive strategy of the company is crafted in respect to its current and future resources and capabilities. The strategy aims at achieving a better competitive position in the market.
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Diversification of production and business strategy
AMEROVÁ, Veronika
This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.
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