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The marketing strategy of Imperial Tobacoo CR, s. r. o.
Kolínská, Aneta ; Vávra, Oldřich (advisor) ; Nousek, Vladimír (referee)
Subject of this bachelor thesis titled "The marketing strategy of Imperial Tobacco CR, s. r. o." is an analysis of the fundamental idea and vision of the company and its long-term strategic plan together with its marketing goals and strategies. The first theoretical part covers the strategic management process and the process of strategic marketing and explains the concepts, terms and relations between them. In the second practical part I am focusing on the specific characteristics of the market in tobacco products and applying my theoretical knowledge in the traditional company of this market segment, Imperial Tobacco CR, s. r. o. I am describing both the marketing strategy of the company including marketing situational analysis and instruments of marketing mix, and the overall comparison of the competition.
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Analysis of the marketing department at ASBIS CZ, spol. s r.o.
POŠVECOVÁ, Lenka
The thesis is focused on activities of a marketing department of an IT distributor with a sight of an employee. The aim of the thesis is to analyze current situation, to compare the knowledge with studied professional literature and recommend an appropriate solution in case the marketing department doesn´t work according to the principles of marketing management. Based on the comparison I have to confirm that the department doesn´t fulfill its role according to the marketing strategic planning. The activities have been focused on promotions and a marketing mix mostly, just only consequences of many previous activities more important in a whole process as basis of correct decisions.
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Marketing plan of the Training Center Oaza
KLASOVÁ, Kristýna
In my dissertation, I attend to the Marketing plan of the Training center Oaza. This is a concrete real company Oaza Ricany, which in its current premises built and opened in 2009 a new Training center Oaza. The main objective of this thesis is to create a marketing plan for the Training center Oaza. The aim is to consolidate existing activities and plans of the company Oaza Ricany a complete marketing plan for a newly built training center, which will help improve the economy of the company and will focus on finding other ways to increase the occupancy of training center. The operational objective is to evaluate the current situation of the company Oaza Ricany and of the Training center Oaza and use this information to elaborate a complete marketing plan of the Training center Oaza.
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Marketing plan for Bertiny lázně
SOBOTKOVÁ, Michaela
This thesis was elaborated on the topic: Marketing plan for a spa. The main objective of my bachelor thesis was to create a marketing plan for spa. I elaborated it for a company Bertiny lázně Třeboň s. r. o. Bertiny lázně provides recondition and relax stays, suitable for erg asthenia and reduced capability dispositions, improvement of physical condition, convalescence, or overweight reduction and many other services. The next objective is the creation of macro and micro environment. For the inner environment was used following methods - SW analysis, Porter's five forces and marketing research. For the outer environment analysis was used these methods - STEP analysis and OT analysis.
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Launch of Windows 7 in Czech republic
Bínová, Eva ; Mikeš, Jiří (advisor) ; Hyan, Robert (referee)
The aim of this diploma thesis is to describe complexly the marketing plan and strategy of launch Windows 7 in Czech republic, to describe the phase of execution of the campaign, to evaluate the effectiveness and productivity of marketing activities on the basis of the analysis of marketing and communication targets fulfillment and then to evaluate the effectiveness of PR as one of the tool of communications mix.
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The marketing plan and it´s execution for ATLANTIK FT, a. s.
Hrubý, Jan ; Procházková, Markéta (advisor) ; Matoušková, Magdalena (referee)
Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.
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Strategic marketing plan of establishing company
Janíková, Miroslava ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee)
The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.
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Marketing plan Zapf Creation AG
Vojtěchová, Lenka ; Zamazalová, Marcela (advisor) ; Rybář, Štěpán (referee)
Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.
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