Original title: Marketingová strategie společnosti Imperial Tobacco CR, s.r.o.
Translated title: The marketing strategy of Imperial Tobacoo CR, s. r. o.
Authors: Kolínská, Aneta ; Vávra, Oldřich (advisor) ; Nousek, Vladimír (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Marketing; Marketing mix; Marketing plan; Marketing strategy; marketing; marketingová strategie; marketingový mix; marketingový plán

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28172

Permalink: http://www.nusl.cz/ntk/nusl-73706


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share