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Who are we and who are we becoming within social network sites?
Trachtová, Veronika ; Minařík, Karel (advisor) ; Šlerka, Josef (referee)
The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.
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The Proposal of Company Communication Mix
Mokrušová, Libuše ; Janošík, Petr (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with proposal of communication mix for self-employed person Ing. Petr Janošík. The theoretic part deals with the definitions of marketing, basic marketing terms and communication mix. Thesis analyses curent communication mix, competition and environment, and proposes improvement of contemporary communication mix, which improves the market position and competitiveness.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Project to Upgrade Communication Infrastructure in High School
Konečný, Martin ; Martin,, Lonský (referee) ; Ondrák, Viktor (advisor)
Diploma thesis is dedicate to plan project which task is to improve communication on high school while it is going to use project and change management. The theoretical part is about basic knowledge of project and change management. Analysis of current state is done primarly with strategic analysis. Practical part include Logical Framework approach, risk analysis, budget etc. In this part we also choose and implement chosen IT solution. Benefits of the project and project itself is summarized at the end of thesis.
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Analysis of marketing communications of the running circuit RunCzech
Součková, Eliška ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master's thesis deals with the commercial communications and their contemporary trends with emphasis on the sport branch. Theoretical part focuses on particular forms of commercial communications and then the running phenomena in Czech Republic is described. Practical part characterizes the marketing communications of the running circuit RunCzech, the analysis of supplied services, competition and target groups. The main benefit of the Master's thesis for the practical use is the evaluation of the communication activities and the recommendations and the ideas for the prospective marketing plans.
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Online Communication Analysis of the Czech Centres and Proposal for a New Online Communication Strategy
Jelínková, Adéla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The diploma thesis aims to analyze the online communication of the Czech Centres and propose a new strategy of its online communications. The theoretical part is focused on the usage of different internet marketing techniques, popular online communication channels and new trends in this field. Principles of cultural diplomacy are explained briefly to reveal the background and the mission of the Czech Centres. The core of the work is in the detailed description of the institution's online communication mix and analysis of its main competitors -- Slovakian, Polish and Hungarian Institutes. Research conducted by the author explores the attitude and opinion of employees on related topics. The thesis is concluded with the SWOT analysis and proposal for a new strategy of online communication. It sets goals, target groups and based on that suggest changes in the usage of online communication channels. The thesis strives to answer where the current position of the Czech Centres in the online world is and suggests improving it by strategic use of online channels, web redesign and increased activity on social networks.
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The Specifics of Commercial Communications in Vietnam
To, Bich Ngoc ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This diploma thesis deals with the commercial communications market in Vietnam and describes its specifics. The guideline to comparison is the Czech market of commercial communications. The first chapter deals with the theoretical basis. Six forms of commercial communications (Advertising, Direct Marketing, Sales Promotion, Public Relations, Sponsoring and Online Communication) are included in a wider framework of marketing communications. The second chapter introduces Vietnam to the reader; the emphasis is laid on the economic situation of the country, history and culture. The third chapter provides information for understanding Vietnamese consumers in terms of cultural dimensions and consumer trends. The example of consumer segmentation based on age is also mentioned there. The fourth chapter characterizes the commercial communications market in Vietnam. The advertising chain and its functioning is described. Attention is paid to the legal regulation of the commercial communications market. The specifics at the local market are defined for each form. Valuable information for this part is provided by experts in commercial communications in Vietnam. The last chapter utilizes knowledge of the issue on the example of analyzing television campaign of an international brand in Vietnam.
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The use of online communication in business practices
Mináriková, Monika ; Šedivá, Zuzana (advisor) ; Urbík, Jan (referee)
The current stage of the World-Wide-Web development called Web 2.0 has a considerable effect on the online communication both inside and among businesses. Social media is the strongest trend in this area. Integration of these media into the internal and external communication strategy has become essential for businesses in order to attain a sustainable competitive advantage. The main objective of this thesis is to map the possibilities and technologies of contemporary corporate online communication with regard to the development of Web 2.0. The next goal is to provide recommendations on their use with their possible advantages and disadvantages. The thesis is divided into three main parts. The first part deals with the concept of Web 2.0, main characteristics, technologies, and possible future development. The next part is devoted to specific tools and technologies for the internal and external online communication of businesses. The final part of the thesis is practical and has been written in collaboration with the Microsoft Corporation. The goal of this part of the thesis is to conduct a survey about the use of Internet communication by young people in the Czech Republic. Based on this survey recommendations are set out on how to effectively reach and communicate with this target group through the Internet.
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Draft of Marketing Strategies for House for Children and Adolescents Prague 10
Smolková, Monika ; Postler, Milan (advisor) ; Semianiaka, Andrei (referee)
This thesis is focused on charting of marketing activities and strategy of non-profit making organization. The main objective is to analyze the current marketing strategy for House for Children and Adolescence Prague 10 and identification of a draft recommendation. The theoretical part explains main terms such as marketing and its history, non-profit making organization, service adn marketing of services. Addresses in detail the thesis solves planning process and typology of basic marketing strategies and specific strategies for nonprofit sector. In the practical part there is introduce the House for Children and Adolescence Prague 10 and it's activities. With the help of theoretical knowledge is made situation analysis and suggest improvements of current marketing strategy.
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The role of the internet in marketing
Benešová, Petra ; Průša, Přemysl (advisor) ; Plachý, Pavel (referee)
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly upon commercial communications. Its theoretical part characterizes briefly the marketing mix on the internet and gives detailed analysis of online communications, reporting on their advantages, disadvantages, efficiency and importance of particular kinds. The practical section introduces my business analysis in the field of nutritional counseling and it also describes the utilization of the internet for marketing purposes. Subsequently the attitude of internet users towards selected internet advertisement is elicited using the method of questionnaire. Results of this thesis could provide recommendations for companies who are using the internet for their business and for self-promotion.
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