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A level of services offer of telecommunication operator in EU
Chodura, Přemysl ; Gála, Libor (advisor) ; Svoboda, Milan (referee)
This thesis compares offers of telecommunication services among separate sub-companies of one telecommunication operator that resides in EU countries and also with offers of competing companies in the market. For the main comparison the telecommunication services themselves are defined, using technical terms from academic sources, professional literature, legislative and statistical offices; then european market and especially services coverage among inhabitants is analysed. The main part then introduces the selected company and his services in countries' market where it takes part. For this comparison there are also offers of companies competing in the Czech market taken into account. As a supportive source for conclusions of this work a questionnaire research among EU inhabitants was conducted; not only for the purposes of services evaluation but also as a reflection of image perception and market position.
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The Application of Marketing Management in CK SANTINI Tour
Vábková, Markéta ; Ezrová, Hana (advisor) ; Nováková, Jana (referee)
Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.
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Evaluation of quality of services provided in swimming areal Hradec Kralove
Šejvlová, Iveta ; Plášková, Alena (advisor) ; Chvojková, Helena (referee)
This bachelor thesis evaluates quality of sevices which are provided in swimming areal in Hradec Králové. This work contains two parts. The first, theoretic, part explains basic notions of quality management as quality, service etc. In the following part some of marketing and quality management methods are described. In the second, application part, Ishikawa diagram is created. After that SWOT analysis, mystery visiting and questionnaire research are used to analyse contemporary situation in swimming areal. Results from these methods are used to propose some correction steps, which should improve quality of services.
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Product line analysis of Janus company
Kudrnová, Gabriela ; Vávra, Oldřich (advisor) ; Drábová, Veronika (referee)
The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.
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New trends in international marketing: Green services
Vojtěchová, Martina ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
Green marketing has been one of the most discussed trends in international marketing for a decade at least. Compared to green goods, little attention is paid to green services, although services are an essential part of developed countries' economies. Green services in the Czech Republic stand at the starting point of breakthrough. Until the present comprehensive marketing information about this area has been absent. The aim of this thesis is to fill the gap in information by setting up a framework for strategic marketing planning of green services in the Czech Republic. The information needed has been collected from other markets' data, an interview with an insider and a consumer survey. The data obtained has been used in the various steps of green services strategic marketing framework in Czech circumstances.
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Marketing communication of ŠKODA AUTO a.s.
Češková, Lenka ; Karlíček, Miroslav (advisor) ; Erbenová, Lenka (referee)
Škoda Auto is one of the most important companies in the Czech Republic. The company not only sells cars, but also provides services, sells Škoda Genuine Parts and Škoda Genuine Accessories. Customers know services as Škoda Service. All these aftersales activities are integral part of the brand. Master thesis put emphasis on external communication of Škoda Service. Master thesis describes external communication and proposes new communication methods.
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Offshoring obchodních, profesionálních a technických služeb: Případová studie USA
Burjanová, Martina ; Tegze, Miron (advisor) ; Pardupa, Martin (referee)
Tématem mé práce je offshoring v sektoru služeb ve Spojených státech amerických. Offshoring je proces, při kterém jsou rozděleny jednolivé části produkce a některé z nich jsou pak přesunuty do zahraničí. Většinou je motivací k offshoringu snižování nákladů. Offshoring může být spojen s outsourcingem, tj. zajištěním služby nebo výrobku externím dodavatelem. Ve své práci prezentuji teoretické přístupy k offshoringu a outsourcingu a platnost jejich závěrů zkoumám na datech ze sektoru služeb Spojených států amerických. Zaměřila jsem se na služby z kategorie informačních a komunikačních technologií, administrativních služeb poskytovaných firmám a výzkumu a vývoje. Analyzuji zejména data o produkci, produktivitě, zaměstnanosti a mezinárodním obchodě. Poslední část mé práce je analýzou americké vládní politiky zaměřené na negativní dopady offshoringu v sektoru zpracovatelského průmyslu. Zkoumám, je-li účelné takovou politiku zavádět také pro sektor služeb.
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