Original title: Vybrané problémy marketingové strategie ŠKODA AUTO a.s.
Translated title: Marketing communication of ŠKODA AUTO a.s.
Authors: Češková, Lenka ; Karlíček, Miroslav (advisor) ; Erbenová, Lenka (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: advertising; communication mix; marketing communication; services; Word of Mouth; Škoda Auto; Škoda Service; komunikační mix; marketingová komunikace; reklama; služby; Word of Mouth; Škoda Auto; Škoda Service

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/8190

Permalink: http://www.nusl.cz/ntk/nusl-4185


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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