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Aplication of tourism sustainable development tools in some parts of Spain
Drozdová, Jana ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Sustainable development is discussed a lot in these days. This thesis aims at evaluating the attitude towards sustainable development of tourism in three chosen areas in Spain: the coastal area Costa Brava in Catalonia, the municipality Calviá on the island Mallorca and the cave Altamira in Cantabria. Then, it examines tools which were used in these areas to handle with the uncontrolled development of tourism, especially Integrated Costal Zone Management and Local Agenda 21. Finally, there are stated some recommendations to other destanations how to use some tools of sustainable development of tourism.
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Biosphere reserve Sumava as a tool for sustainable development of the area
Silovská, Hana ; Macháček, Jaroslav (advisor) ; Lisa, Aleš (referee)
My diploma thesis is focused on the subject of biosphere reserves, as an example of special protected areas, with special regard to BR Šumava. There is examined its current situation and its contribution to sustainable development. At the same time there are being found out the opinions, attitudes and expectations of key local stakeholders and other persons and organizations concerned towards the institution BR Šumava. This thesis deals with optimal functioning model of BR Šumava and its future sustainable development.
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Tourism and environment
Kašpárková, Kristýna ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
This bachelor theses deals with the relationship between tourism and environment. The tourism has negative and positive effects on natural and socio-cultural environment. It describes problems of mass and green tourism in connection with sustainable development. The theses shows the necessity of tourism regulation and cooperation not only between regional and national organisations, but also among touristic organisations, government and businessmen. There is also the necessity of participation of the resident population in tourism. The theses presents the potential and also obstructions of future tourism development in accordance with the environment.
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Environmental protection and the EU competitiveness
Bednář, Jiří ; Bič, Josef (advisor) ; Vondrušková, Barbora (referee)
The main objective of this bachelor work is to characterize the EU environmental policy with focus on ecological aspects of its competitiveness. The work is about instruments, principles and institutions which the EU environmental policy is based on. It outlines its history and development up to the present. Furthermore, the work deals with the Lisbon strategy and the EU sustainable development strategy.
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Laundry detergents and its environmental impact
Šilhavá, Martina ; Remtová, Květa (advisor) ; Hadrabová, Alena (referee)
This bachelor thesis is aimed at an environmental policy tools application on the international distributors and manufacturers of the laundry detergents for household use operations. It adverts to not only an importance of an individual company environmental policy creation but especially adverts to a supra-national company connection with the initiatives in the field of sustainable development of the detergent industry. There is a concrete example of a transnational company and its participation in a voluntary initiatives within the Czech republic depicted in this thesis, as well as its participation in the sustainability projects on an international degree. Also effects and impacts of these environmental projects mentioned above are included, concretely the environmental impact, the impact on consumers as a general public and the impact on the company as a participant of a project.
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Sustainable tourism in the South Bohemia Region
Havlasová, Martina ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The first chapter of thesis focuses on definition of sustainable development and sustainable tourism based on the short historical context and the set of sustainable development indicators. The second chapter deals with definition of forms of rural tourism such as ecotourism, agrotourism, ecoagrotourism, hippotourism and cyclotourism. The third chapter contains the characteristic of the South Bohemia Region and evaluation of its tourism potential. The fourth and fifth chapters present the evaluation of sustainable tourism in the South Bohemia Region. This evaluation is based on the indicators of sustainable tourism and questionnaire research in four different groups: Regional authority, tourists and visitors, residents and tourism entrepreneurs in the South Bohemia Region.
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Corporate social responsibility in marketing
Karešová, Eva ; Boučková, Jana (advisor) ; Divinová, Veronika (referee)
Diploma thesis focuses on history analysis and today's CSR issues that multinational marketing corporations have to face up. It describes both CSR positives and negative responses to CSR implementation. It follows today's customer trends on markets and possibilities, how to win mainstresm customers for CSR challenges. Especially the trend of building CSR in the core business and in brands themselves is pointed out. The diploma work shows many examples of practising marketing with some social effect, from which both the company and the supported object can profit. Finally, the work describes some possibilities of CSR implementing and communicating. The practical part describes current CSR activities of Unilever company, including its Vitality mission, that is built in the whole business.
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Sustainable development of tourism in Zlín region
Šimková, Zuzana ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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