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The importance of information technologies for destination marketing
Holinková, Lenka ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The master's thesis deals with the importance of information and communication technologies (ICT) for destination marketing. At first define the current status of ICT in tourism and subsequently constitutes e-marketing tools and are initially listed tools which can destination motivate potential visitors, and then presents the information sources during their stay. This master's thesis aims to analyze e-marketing tourist area Kladske pomezi and using questionnaire to find out importance ICT for tourists. Primarily, what technologies are used while traveling and for what purposes. Afterwards, to find out what information to tourism participants in the terrain most lacking, how they evaluate a website Kladske pomezi and what information is most lacking at the websites of destinations. Subsequently derive conclusions and determine recommendations for destination management and marketing Kladske pomezi.
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Analyses of IS/ICT market
Kashapov, Artur ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
This thesis deals with the issue of market IS / ICT, particularly focusing on the analysis of the current situation. The first part is devoted to a slight look into the past and then the market IS / ICT has been analyzed in terms of factors and market actors. The following part of the paper focuses on the analysis of the structure of firms implementing its activities in the market IS / ICT. The last part of the paper explores the potential market developments and tries to predict the development and the key trends for the future are seen dynamic network services, teamwork, mobile enterprise, security, and last but not least, green computing for sustainable development.
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Information and Communications Technology Development and Its Economic Context
Pajgrt, Aleš ; Voříšek, Jiří (advisor) ; Novotný, Ota (referee) ; Vrana, Ivan (referee) ; Koubský, Petr (referee)
The dissertation is focused on Information a communications technology (ICT) development's analysis and its economic coincidence. The aim of dissertation is the ICT progress general rules' formulation, gathering from historical data analysis, future progress prediction and consequent economic and social coincidence research. The analytical section assesses the state of technological development and compared its dynamics in various related fields (microelectronics and ICT) metrics of technical parameters (computing power) or economic data (ICT revenue). They are mainly analyzed historical data from the U.S. market over the past 53 years (which are available in an appropriate structure and detail) as well as other 8 states (representatives of the EU: Czech Republic, Germany, Belgium; representatives of Asia: Japan, China, India; representatives of Latin America: Brazil and Argentina) for past 13 years. The main part is devoted to analyzing the time dependence of the ratio of revenues from ICT and GDP in the examined country, which best reflects the influences of the surrounding progress and defines the individual progress stages. It monitored the dynamics of ICT sales, depending on its form (or investment services) and the influence of global and local economy. The output of work is the confirmation of theories: - A smoother development of ICT in their delivery of services in the form of investment compared to sales, - Primary dependence of ICT development on global changes and secondary dependence on changes in local economies. ICT development cycle was formulated in the frame of confirmed theories, it was certified its compliance with J.Schumpeter's theory of innovation cycles according and it was designed by its mathematical model. This work allowed to justify the development of ICT trends and contributed to the prediction of its further progress.
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Information and Communication Technologies in the Czech Republic
Honsa, Viktor ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
Development of information and communication technologies (ICT) has recently increasing importance. ICT has therefore become one of the effective tools in process of optimization and increase of competitiveness on the market. As a result of this trend, there are already some studies, having ambitions to explicitly formulate their importance. The application of ICT in the Czech Republic is similar, but there are not many studies with such ambitions. This thesis analyzes (i) the relations between, the use of ICT, total factor productivity and growth of gross added value in the Czech Republic in 1997-2007 based on growth accounting and (ii) based on econometric analysis of panel data for the Czech Republic, also estimates the importance of selected determinants influencing adoption of ICT. The output of the thesis consists of (i) determining the contribution of each input and discussion of possible synergies of ICT capital deepening and total factor productivity and (ii) specification of variables that are, based on the formulated model, shown to be statistically significant and they may affect the adoption of ICT.
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The impact of the ICT on the competitiveness of the Czech Republic
Řezáč, Miroslav ; Novotný, Ota (advisor) ; Novák, Josef (referee)
The main goal of this thesis is to map and determinate position of ICT sector in the Czech economy and estimate competitiveness of this segment in the scope of economy of the Czech Republic. The first part explores and evaluates topical position of ICT sector in the Czech Republic, mainly by analyzing basic statistical data about the economic and employment impact of all ICT firms as a whole. There is also calculated effectiveness of each sector of the economy. This part provides a basic image of the ICT sector position compared to other sectors of the Czech economy. The second part continues with the research made in the first part, but on an aggregate level. It summarizes and visualizes changes in aggregated parts of economy in chronological order. Sectors of economy are aggregated to three groups according to their absorption of ICT. The third part expands previous analysis of a global scale. It summarizes and comments the Global Competitiveness Report published by World Economic Forum. This chapter provides clear review of competitiveness of Czech Republic compared to European Union, with accent on ICT sector. The last part is aimed at new methodology of scoring projects developed by the Department of Information Technologies at the University of Economics, Prague. It also sets some recommendations for future methodology. This part contains the library of case studies worked up in new methodology. Finally, there is summary of findings made during the process of exploring selected area of research which evaluates the contribution of the whole thesis as a whole to the researched topic.
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Usage of ICT in new forms and methods of teaching
Pryl, David ; Šedivá, Zuzana (advisor) ; Marešová, Zdena (referee)
This thesis is focused on the analysis and description of new forms of teaching. These are new forms of exploitation and application of ICT in teaching and e-learning environment. Use of multimedia data, virtual classrooms and other teaching resources in digital form that can be used in conventional teaching or as a teaching opportunity through self-study. The result of this work should be a comprehensive overview of new technologies that can be used in education.
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The effect of information and communication technology on competitiveness of the Czech economy
Novák, Josef ; Novotný, Ota (advisor) ; Voříšek, Jiří (referee)
The advance of information and communication technology speeds up year by year. At the same time, methodologies for objective measurement of the benefits of ICTs are still lacking behind. This difference then forms a void of unsatisfied information requirements about the state of ICTs from a business as well as national economy's point of view. This thesis summarizes theoretical background about possible ways of viewing and measuring ICT benefits (be that benefits for a person, society as a whole or economy as a whole). The practical part of the thesis analyzes data describing the state of ICT sector in the Czech economy. The first part looks at ways of measuring ICT benefits as they are seen by a number of other authors and described in many studies. This provides a summary of the possibilities to consider when looking at our topic. The second part uses conclusions from previous works on similar topics to set some recommendations for policy improvement as well as social development that will enable maximizing the achieved utility of ICTs. Third part evaluates the position of ICT sector in the Czech Republic by analyzing basic statistical data about the economic and employment impact of all ICT firms as a whole. This is compared to other sectors of the Czech economy. Last part provides a detailed description of the process to calculate output and employment multipliers for all the sectors of Czech economy and then calculates these values according to the process. In the end, there is a summary of the theoretical and practical findings described in all preceding chapters.
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The development of the eGovernment and information and communication technology in Public Administration and their imapct on buseness entities and the citizens of the Czech republic
Šťastná, Veronika ; Toth, Petr (advisor) ; Kratochvílová, Martina (referee)
Introducing electronic devices into Public Administration is a long-term process that has begun in the Czech Republic in 1990. Until the present day, a number of measures to support the advancement of Electronic Public Administration has been made. The basic changes were also made in the legislative framework, the Offices of Public Administration, and, in accordance with the strategies of the European Union, some strategic documents have been passed. All these steps have impacted Czech society, the relationship between the citizens, companies and Public Administration. In this Thesis I would like to define the causality between introducing electronic devices and subjects in the Czech Republic and at the end of the Thesis I would point out the impact of the changes on the concrete course of Public Administration. To achieve this goal I am going to use the analytical methods, the ratio analysis that explores the dependencies between the two phenomena, and casual analysis that is focused on the research of phenomena causes. The currently available data shall be used as evaluation input.
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Stakeholder management in ICT projects
Holub, Ilja ; Chocholatý, Drahomír (advisor) ; Lanz, Edvard (referee)
This work deals with the questions of the analysis and management of the parts engaged in information and communication technology projects. The stakeholder (the term "stakeholder" is used in Czech as well) is a subject, i.e. an individual or a corporate body, that is concerned about the result of the project and has the possibility to influence the project. The main goal of the thesis is to map the contemporary approaches toward the stakeholders analysis and management in the ICT projects, to analyze the problems of the influence of individual parts from both technocracy and human (psychological) point of view and to subsequently suggest the methodology for an effective analysis and management of the engaged parts, which could be used at the management of the projects in the ICT field. It is convenient to introduce the used terms and notions , their history and the way of use in the first part. There are dissect the known methodologies and tools used for the analysis and the management of the engaged parts. Subsequently, the stakeholders are systematically divide, it is accomplished their analysis from different perspectives and discussed mainly the aspects which can be crucial in the project management. The most common interests and motivations of the particular engaged parts are presented, including the influence and interest groups and the ways how to procure these parts for the aims of the projects. In the second part a research is described, which is carried out among managers of ICT companies and participants of ICT projects. There are elaborated some hypotheses on grounds of practical experiences from ICT projects and these are verified by this examination. The third part is focused on the presentation of the methodology for the analysis and the management of stakeholders in the ICT projects, which should serve the project managers for the stakeholders analysis and management in the ICT projects. Practical use of this methodology in the project of the SAP system implementation is described in the last, fourth part. This thesis completes relevant sources with the practical experiences at work on the projects in the ICT field. The effected research attested the original notion that this issue is relatively little known in the Czech Republic. The outcomes of this work could be of use for the project management in the ICT field.
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Analysis of the structure and the progression of companies on the ICT market in the Czech republic
Obrázek, Michal ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
This work analyses the structure and the progression of the ICT market in the Czech republic. The first part deal with czech ICT market segmentation with regards to different methods of particular institutions. The next chapter describes specific environment of the Czech republic, factors and conditions influencing the ICT market and companies progression. It is especially focused on macroeconomic development, policy in relation to ICT market, grant policy, flow of foreign direct investment, availability of labour force and relevant information technologies. The work also analyses market progression and related economic indicators such as a market volume measured by expenditures into ICT products and services and share of these expenditures in total GDP as well as expenditures per one employee. In addition it offers a view of progression of foreign trade with ICT products. The main part of this work deal with the structure of companies on the information a communication technology market in the Czech republic. The aim of this part is to analyze basic structural indicators such as number of active firms a its structure in accordance with their residence, legal entity and time of estabilishment, number of employees, revenues per employee or value added generated in ICT sector. The chapter also contains survey of firms from relevant ICT segments ordered by achieved annual turnover.
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