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Brand management- The process of managing the brand Maybelline New York in the fragrance market
Schejbalová, Lenka ; Průša, Přemysl (advisor) ; Příhodová, Lucie (referee)
Thesis deals with the topic of brand management, specifically brand management of the product line extension. The selected brand for the practical application of the process of brand management is Maybelline New York, consumer cosmetic brand belonging to the company's portfolio of L'Oréal. The goal is to design and describe the process of management of this selected brand for the extension in the fragrance market. The practical part includes desk research (analysis of contemporary brand management of Maybelline New York and fragrance market analysis) and primary research (focusing on the behavior of target group on the fragrance market and their knowledge and attitudes to this brand. Based on the information gathered by the research the appropriateness of brand extensions on fragrance market is determined and a model for the brand management on this market is designed and described, including setting the brand vision, brand identity, positioning and communication strategy.
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Reenginering of chosen processes in a company
Reischig, Zdeněk ; Doucek, Petr (advisor) ; Tománek, Martin (referee)
This thesis examines the possibilities for improving and reengineering of processes within the chosen company, with focus on providing guidelines on improving the processes and business performance in general and suggesting metrics for measuring. This topic is examined in two parts. First part is giving an introduction to main theoretical concepts for Business process management, Process modeling, Business process reengineering and Process metrics measurement. The second part presents a practical application of theoretical concepts, providing an analysis of current processes, identifying any problems that occur in these processes, and suggesting the necessary means for suppressing the problems identified. The practical part also provides guidelines for reengineering of processes, leading to a lean management of sources that will bring improvements in business performance in total. Another important aspect dealt with in this part lies in process metrics analysis, which can be either executed on a single business process or on a selected business unit as a whole, and which is an important key for identifying any threats, bottlenecks or any problems that could lead to disruptions in business performance of the whole organization.
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Process Management in an In-Patient Department
Stuchlík, Pavel ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
The theoretical part of the diploma thesis explains terms as management, managers, managerial roles, process, costing method, process management, process analysis and its tools. In the practical part a chosen in-patient department and its surgical department are characterized. The general and the supportive processes are mapped and analyzed. In conclusion both economical and medical aspects of appendectomy carried out in classical and laparoscopic way are compared.
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Analysis of suitability of the application of process management in the company Auto Hégr, a.s.
Hégr, Jaroslav ; Dědina, Jiří (advisor) ; Cejthamr, Václav (referee)
The main target of this paper is to analyze suitability of the application of process management in the company Auto Hégr, a. s. This target also includes finding correct answers to the following questions: Is the use of process management a suitable tool that would improve the productivity of the whole enterprise or not? Is it suitable to undergo the whole process of changing the company Auto Hégr, a. s. towards process management? Would it not be more purposeful and efficient to take a different way of improvement? Is it not the best solution to make no change? The method used for achieving the main target of this paper is the analytical and synthetic cognitive procedure. The examined situation in the company Auto Hégr, a. s. is divided, in terms of thoughts, into the individual parts that are the subject of further examination. Deeper knowledge of the partial sections enables to get to know better the situation in the company Auto Hégr, a. s. as a whole. The author of this paper carried out the input analysis of change the output of which is the argumentative report including the decision that it is suitable to launch the project of the application of process management in the company Auto Hégr, a. s. Hereby the author performed all preliminary work that always must be carried out prior to the realization of the implementation project itself. The author summarized the main results of carrying out the input analysis of change at the end of this paper. This paper and its results are fully usable in practice of a specific enterprise, in this case of the company Auto Hégr, a. s. The correct application of process management in the company Auto Hégr, a. s. cannot be carried out without necessary documentation, i.e. the implementation project. Its first part is carrying out the input analysis of change that is completely covered in the practical part of this paper. As another suggestion for solving the given subject, the dealing with the other parts of the implementation project just presents itself. This procedure is completely logical and its following is one of the conditions of the correct application of process management in the company Auto Hégr, a. s. Only high-quality carrying out the pre-investment phase of realization of the implementation project will guarantee its overall high quality.
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Processes analyse of international financial institution
Lukáčová, Mária ; Spálenka, Daniel (advisor) ; Zeman, Oto (referee)
The final thesis is focused on a process management in praxes. The theoretical part of thesis concludes different techniques of mapping and analysing of a process. The practical part is focused on a practical analyse and mapping of the certain process in international financial institution. On the base of the process analyse are suggested changes to optimize the process.
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Process-based organization Slatinné lázně Třeboň
Novák, Karel ; Svatá, Vlasta (advisor) ; Blažek, Martin (referee)
This thesis deals with the business process based transformation of two businesses - Lázně Aurora s.r.o. and Bertiny lázně s.r.o. The outline of a system development analysis is based on a theoretical framework of the business process reengineering and the production management in a contemporary dynamic and turbulent corporate environment. A conversion into a holding arrangment with parent corporation Slatinné lázně Třeboň a.s. and two subsidiaries Lázně Aurora s.r.o. and Bertiny lázně s.r.o. is proposed in relation with restructuring and redesigning all business processes. The outline of new Slatinné lázně Třeboň group based on business process management precedes a detailed analysis of current state and future lookout of spa industry from the point of view of the new business entity. This analysis implies that current management techniques facing the challenging environment cannot guarantee a substantial economic growth of the businesses. Within a whole host of named reasons there are changes related to the transformation of the national health sector, strengthened by demographic changes. Current management practices and enterprise enablers of process management are evaluated through Process and Enterprise Maturity Model (PEMM). Last part of this thesis presents the outline of the new business system development analysis. The goal is to overcome the dynamic environment issues by engagement of business process management and to prepare a production system for serving different segments of clients that are characterized by considerably different needs and requirements. New model of core business processes is proposed in order to meet this goal. It comprises a description of process relations and positioning within the new enterprise structure, including the main reasons of such an alignment.
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IT GOVERNANACE AT THE MINISTRY OF FOREIGN AFFAIRES OF THE CZECH REPUBLIC: SYSTEMIC APPROACH AND FIELD IMPLEMENTATION
Protiva, Tomáš ; Pour, Jan (advisor) ; Pilař, Luboš (referee)
The diploma thesis reacts on the interest of the Czech foreign ministry IT department to get an overview of ITIL 2 and COBIT 4.1 world-wide acknowledged IS/IT management best practice libraries. Both libraries are put in the framework of IT Governance theory and practice. COBIT is presented as world ITG standard, meaning the alignment of organization's strategic goals and IT goals. It is focused on organizations, where the shift of IT perception towards a strategic partnership with the business is driven by top-down board initiative. On the other hand, the ITIL core texts Service Support and Service Delivery are treated as a standard of IT service management, suitable as a framework to establish processes within the foreign ministry's IT department. Three alternative implementations of the two libraries are shown, in a situation of non-existent process management and information architecture. Moreover, the IT Governance initiative has a bottom-up character. The first variant connects ITIL and COBIT process models to the goals and projects outlaid in the 2008-2010 IT Strategy draft (IT BSC was used in the strategy to set up goals). The COBIT processes are aligned to the IT BSC domains and projects; further on, more detailed ITIL tools are assigned to the COBIT processes using the toolbox [IT GOVERNANCE INSTITUTE; OFFICE OF GOVERNMENT COMMERCE. Aligning COBIT, ITIL and ISO 17799 for Business Benefit]. As the projects formulated in the IT Strategy don't focus on the fundaments of process management, a stepwise approach to document the current processes using the ITIL: Service Support and Service Delivery framework is suggested. The second variant came into reality in mid 2008: COBIT has been used without success to estimate users' preferences. The reasons of the failure are discussed. Czech translation of COBIT 4.1 maturity models by the author intended to use as one of the tools in the opinion poll is attached as Annex 2. The last variant is not directly aligned to the problems of foreign ministry's IT/IS, but it is the most pragmatic guide to the implementation of the libraries. As an external help desk has been already launched, I suggest the establishment of ITIL Incident Management and Problem Management processes, supported with a CMDB configuration database.
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Zavedení Procesního Intervalového řízení ve společnosti Sikla Bohemia, s.r.o.
Křivánková, Gabriela ; Srpová, Jitka (advisor) ; Nováček, Jan (referee)
Práce pojednává o Procesním Intervalového řízení, které je novým přístupem k řízení společnosti dle procesů obohaceným navíc o další, zcela nové nástroje řízení, jako jsou například optimalizační audit workflow či Intervalové řízení umožňující společnosti nejen reakci na vnější i vnitřní změny v jejím okolí, ale i zrychlení této reakce a tedy získání potřebné konkurenční výhody. Metodika zavedení Procesního Intervalového řízení je zcela odlišná od metodiky, kterou používá většina poradenských firem a v tom je její přidaná hodnota, neboť funguje i v případech, kdy klasické přístupy selhávají.
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Identifikace a měření výkonnosti procesů ve vybraném podniku
Floriánová, Radka ; Lukšů, Vladimír (advisor) ; Lindauerová, Jana (referee)
This dissertation deals with identification, classification and efficiency assessment in general and is later on applied to Wüstenrot - Building and Loan Association, a.s. Process is the core unit of the procedural type of Organization Management. Therefore, the Building and Loan Asociation defines the key processes and proceeds to the process mapping at the selected detail level. In the first place, this concerns the corporational detail level. Secondly, processes of Customer Satisfication are elaborated. These processes make a synergic effect and cause most valuable benefits providing the fact they are controlled. This means the Corporation Management has to reflect to the outcomes of the Process Efficiency Assessment. Every single process is described from the current situation point of view. Subsequently, proposals are made to improve its efficiency assessment.
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Measurement and management of Operational risk within banks
Kováříková, Šárka ; Dvořák, Petr (advisor) ; Tuček, Miroslav (referee)
This thesis concerns measurement and management of operational risk within banks. First the Basel II concept is described. Following part focuses on definition of operational risk, description of its subparts, methods of how to measure it and phases of the management process. Methods of how to control and mitigate the operational risk are also defined in this section. Last part focuses on analysis of principles and standards which every bank should follow to effectively identify, assess, monitor and control/mitigate the operational risk. A questionaire which can be used to identify the level of operational risk within a bank is proposed in this section.
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