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Development of Children's Education Programmes in Czech Television from 1992 to 2010
Havlíková, Vendula ; Wolák, Radim (advisor) ; Macků, Lucie (referee)
This thesis surveys the development of education programmes variety broadcast by the Czech Television from 1992 to 2010. The main tendencies of pragramme creation are illustrated on the background of specific political, social and technological context characteristic for the Czech Republic in the period concerned. The theoretical part gathers some relevant information from the fields of sociology, psychology and media studies connected to the socialization process, with special focus on children. One separate chapter is then dedicated to the issue of education programme definition, another to the legislative and further social role of the Czech television in relation to education. By means of annual almanacs, papers, PROVYS software system, internal and public documents research, as well as a number of interviews with current or former employees of the Czech television, the empirical part illustrates the development and changes referring to the period studied. The result of this is an extensive image of the main tendencies of television education development produces by groups or centers in charge. The thesis does not give a full-range account of all education programmes shown by the broadcaster, as with regard to the amorphous character of the genre this is not even accomplishable, but attempts to...
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The Czech music
Pješčaková, Petra ; Jirák, Jan (advisor) ; Vedral, Jan (referee)
Czech commercial music television Ocko, which started its broadcasting in 2002 under the name Stanice O, is a consequence of changes in the European television industry in the 1980's. These changes were connected primarily with digitalization and deregulation of the television industry. Ocko can be described through its four basic characteristics that predeterminate its form. They are entertainment, media convergence (interactivity), Czechness, and massification. All of these characteristics are gathered under one principle: the economic logic (described primarily by political economy of communication), which creates the form of television Ocko. The central point than is TV ratings. Although Ocko started to broadcast in 2002, it is possible to find there (through its economic logic principles), the culture industry described by Theodor Adorno and Max Horkheimer in the mid 20th century. At the same time, Ocko can be seen through actual findings of theories of media studies as an example of a death of broadcast television in the post-broadcast era and as an example of the matrix medium. Basic features of Ocko - entertainment, convergence with new media or interactivity, are the main principles of the post-broadcasting era indeed. However, there are still some characteristics in Ocko television that...
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First developmental stages of advertising in traditional media
Kesl, Jakub ; Vošahlíková, Pavla (advisor) ; Sekera, Martin (referee)
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions: How did the advertising in traditional media in the first moments of its existence form and evolve? How did the first developmental stages of media advertising look like? What was the reaction of the audience to new forms of media advertising? How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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The role of the Czech public media in the pension reform discourse
Tomíčková, Adéla ; Háva, Petr (advisor) ; Mašková, Pavla (referee)
The thesis 'The role of the Czech public media in the pension reform discourse' aims to provide a critical reflection on the role of the Czech Television and the Czech Radio in the debate over the changes in the pension scheme of the Czech Republic. The principal method used for that is the discourse analysis, which comprises quality and quantity analysis of the media output, interviews and personal observation. The research project focuses on the context the debate over the pension reform occurs and how it is presented in the public media. The theoretical part summarizes the theoretical concepts used in the research project, i.e. concepts from the field of public policy, social policy, mass communication and discourse analysis. The empirical part examines the institutional development of the pension reform, its variations in political, scholarly (Czech and international) and public discourse. The major part of the research project is based on the discourse analysis of the pension reform discourse in the Czech public media. The role of the public media in the pension reform discourse is deduced on the basis of the theoretical and empirical parts.
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Slovenian media system in Hallin and Manicini's model
Bendlová, Kateřina ; Trampota, Tomáš (advisor) ; Cihlářová, Gabriela (referee)
The Master thesis Slovenian media system in comparison with Hallin's and Mancini's models tries to analyze the media system in Slovenia in order to conclude whether it can be classified into one of the models defined in the book Comparing media systems: three models of media and politics. The theoretical part deals with analysis of three models (polarized pluralist, democratic corporatist, liberal) and their main features. The second section then analyzes the various segments of the Slovenian media (print media, radio, television) and other aspects essential for comparative analysis, such as professionalism, regulation, media ownership and political parallelism. The paper seeks a critical evaluation of all these aspects and their inclusion in the broader context of media and all- society environment. Emphasis has been placed on the characteristics and trends typical of the Slovenian media system, in particular the consequences associated with "wild privatization" of the media and the subsequent interconnection of the world media and politics. Comparative part is based on the effort to determine whether these characteristics Slovenian media system fully belong to any of the presented models, or to what extent can similarities be regarded as significant.
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2010 - "Počítáme s dětmi v České televizi": Programmes for Children and Youth in the Czech Television
Vraspírová, Pavla ; Wolák, Radim (advisor) ; Macků, Lucie (referee)
The diploma thesis "The Year 2010 - Pocitame s detmi v Ceske televizi: Programmes for Children and Youth in the Czech Television" deals with broadcasting for children and youths on Czech Television and focuses on the production of cyclic programmes. It summarizes the production of these programmes since the beginning of Czech Television in 1992 until 2010. The author also describes the structure of production centers in Czech Television that used to produce and are still producing those programmes. Furthermore, the author analyzes the strategy Pocitame s detmi v Ceske televizi which followed the previous projects - "Osudove osmicky v nadich dejinach" (the Fateful Eights in our history) and "Rok svobody" (the Year of Freedom). The analysis consists of an overview of existing, new cyclic and also planned programmes which Czech Television started or planned to broadcast during this strategy. The thesis provides quantitative conclusions such as the amount of all the programmes for children and youths broadcast during the existence of Czech Television, average time spent by children, youths and adults watching TV and especially Czech Television and the share of audience that was watching Czech Television. The author uses the tool of semiotic analysis to examine what means of expression are used to display real...
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The Marketing strategy of FTV Prima s.r.o. in the enviroment of the czech television market
Malá, Kateřina ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
This thesis focuses on the topic of marketing strategy of FTV Prima s.r.o. in the television market. The main objective of this thesis is the definition of marketing activities and the use of marketing tools by FTV Prima, a company operating nationwide TV broadcast television stations Prima, Prima COOL, Prima Love and Prima ZOOM, leading to a better position in the television market. The theoretical part of the thesis is the application of marketing mix 4P in the television as a media. The practical part is a description of the inner workings of FTV Prima in connection with charting the television market
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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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